F-one Supply Chain Management Co., Ltd How to export to China
Agenda Current Market Situation Who is your best choice How to export to china Suggestions
Current Market Situation date Base Imports of pre-packaged foods increased by 14.39% from 2016 Data ta from the admin inist istrati ration of custo stoms
Current Market Situation
Current Market Situation Products from Finland sold in China through difference channels New Entrants in 2017: Chinese consumers' impression of Finnish food: Weakness: impression thin, confusion. strengths: the country impression is good, quality, small crowd.
Who is your best choice Examples of F&B sales channels According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million, accounting for 0.5%. 95.3% small and 892 companies are over 10 million but less than medium-sized 100 million, accounting for 5.2% companies. The number of new enterprises increased by 9.8% compared by former years 1.focus on 1.Rich types of traditional sale channel channels. The conservative The innovative companies companies 3.More emphasis 3. More attention 2.Special emphasis 2.Special on practical to psychological on the cost of emphasis on interests and fond feelings and fate marketing brand stories of data
Who is your best choice Examples of F&B sales channels According to the statistics of 2016, there are 17220 Food importers in China: 85 companies are over $100 million, accounting for 0.5%. 95.3% small and 892 companies are over 10 million but less than medium-sized 100 million, accounting for 5.2% companies. The number of new enterprises increased by 9.8% compared by former years Comprehensive addition term 3.Whether 4.Whether 1.The 2.The there is a there is a reputation of popularity of special export support for the brand in the brand in manager for China's specific the world China China marketing plan
Who is your best choice Key points between importer and exporter 4.How about 2.How long is 5.Is there the the shelf life? marketing production 1.Whether Is the support capacity of What do the 3.What is package from the factory? importers products the import attractive? Is brands? （ Maximum care? can enter price? the taste output and How about China? adaptable to minimum sales Chinese order exclusivity? consumers? quantity ）
Current Market Situation Food Law and regulation governing organizations AQSIQ ： CIQ : CNCA: CFDA : MOH: MOA : AIC Ministry of Health of General Administrat the People’s ion of Certificatio State Quality n and Republic of Administrat Ministry of Supervisio Entry-Exit Accreditati China China ion for Agriculture n, Inspection on Food and National Industry & of the Inspection and Administrat Drug Health and Commerce People’s and Quarantine ion of the Administrat Family of the Republic of People’s Quarantine Bureau ion Planning People's China of the Republic of Commissio Republic of People’s China n of the China People’s Republic of China Republic of China
How to be export to china Supervision from export to sales 80% E % Export Ri Risk sk occurs 5% % Distr tributi tion Risk occurs rs 15% % Sa Sales Risk occurs rs Introduction ： Regulatory authority Introduction ： Non-government introduction: Goalkeeper of national gate. It decides whether the food can be in the end-consumer market. organizations or private imported to China based on the law and Monitor the compliance of persons. Profit making based o regulation products based on the consumer n law suits and complaints complaints and regulations. to F&B sellers. Taking advanta Key points of supervision: ges on the blind spots of reg 1.Ingredients ,whether it can be used Key points of supervision: ulatory supervision. 2.Additives,whether the added quantity is 1.Consumer complaints within the limit 3.On the package whether all the descripti 2.National monitory standard Key aspects of complaints: ons on the package are in compliance with 1.Advertisement law law Possible results: 2.New food safety law 4.quality,whether it is in accordance with C 1.Products removed from shelf 3.Other related regulations of hinese regulations and or no distribution at all F&B 2.Penalty Possible results: 3.Reputation damaged Possible results: 1.Products returned 4.Business restricted 1.Lawsuits 2.Products destroyed 2.Damaged brand reputation 3.Chinese label rectification 3.Financial compensation 4.Blacklisted importers
How to export to China Differences in China's market circulation channels 1. Sub Culture 2. Knowledge level of law enforcement personnel 3.Regulatory details
How to export to China Merchandises Requiring CIQ Certificates Problem TYPE 0 % 1 % 3 % 3 % 5 % Goods not matching documents 24 % Chinese labels not qualified 6 % overpass the shelf life over-range or ovre quantity use of food additives 7 % microorganism not qualified package not qualified pH-Ch not qualified 7 % Not access to inspection and quarantine over-range or over quantity use ofnutrition fortifiers 16 % sensory not qualified supplier call-back 13 % detection of unauthorized GMO ingredients 15 %
How to export to China Merchandises Requiring CIQ Certificates sensory not Problem TYPE over-range or over qualified detection of unauthorized quantity use ofnutrition 3 % GMO ingredients supplier call-back fortifiers 0 % 1 % 3 % Not access to inspection and quarantine 5 % pH-Ch not qualified 6 % Goods not matching documents 24 % package not qualified 7 % Chinese labels not qualified 16 % microorganism not qualified 7 % over-range or ovre quantity use of food additives 13 % overpass the shelf life 15 %
How to export to China The Process of compliance International China customs Successful Compliance Review Documents Prepare Transport clearance Import
Export into China Solution The Process-compliance Compliance review Confirmation of the category whether it belongs to special categories • Aquatic products • Meat products ， • Milk products(In recent years, the government ’ s supervision is focused on the infant formula milk powder ） • Fresh and frozen fruits • Honey 15
Export to China The Process-compliance Compliance review Information lists • Artwork and/or samples of products • Analysis report • Ingredients percentage • Flowchart of the process 16
Export to China The Process of compliance — Documents needed Artwork
Export to China The Process of compliance — Documents needed Analysis report of nutrition facts
Export to China The Process of compliance — Documents needed Ingredient list
Export into China Solution The Process of compliance — Documents needed Flow chart of manufacturing process • Flow charts will help in deciding HS code, in this example, whole potatoes or potato flour will result in different HS code, thus different import tax
Export to China The Process of compliance Compliance review Out-put of the Chinese labels Compliance of the packages Compliance of the ingredients Confirmation of the food category of the national standards
Export to China The Process of compliance- compliance service document output Compliance sheet output by FONE
Export into China Solution The Process of compliance- Original and Chinese Label files required by CIQ
How to export to China The Process of compliance Products distribution of 18 Categories 20,00% 18,00% 16,00% 14,00% 12,00% 10,00% 8,00% 6,00% 4,00% 2,00% 0,00% first time for ingredients qualified is 37.5%
How to be export to china The Process of compliance A.The main problems for ingredients : Some ingredients do Some ingredients just not have edible basis in can be used in health epidemic area China. food in China. B.The main problems for artwork ： 1.No ingredients on the artwork 2. Organic claims 3.Exaggerate claims
How to export to China The Process of compliance C. The problems for category If the product was made of juice and water, the product can’t be called juice, it should be a kind of beverage. D. The main problems for analysis report 1. Unit of measurement 2. Five Nutrients 3. Marks of nutrition facts values 26
How to export to China The Process of compliance International China customs Successful Compliance Review Documents Prepare Transport clearance Import
Export to China The Documents Prepare Export and Importer Registration: Documents http://ire.eciq.cn/ Prepare
Export to China The Documents Prepare
Export to China The Documents Prepare Certificate of Origin Documents Prepare Special food categories （ Sanitary certificate for exports to China) Health certificate Other F&B categories （ normal health certificate ） Specific products （ whole items physical-chemical analysis report based on Chinese related standards) Analysis report Other F&B products （ analysis reports on nutrition facts)
Export to China The International Transport Sea transportatio International n LCL （ 30- Transport 38days ） Sea transportatio n FCL （ 28- 35days ） Air Freight （ 2-7days ）
Export to China The Customs clearance China customs clearance The Customs Consumption tariffs VAT tax
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