Canberra Region Air Freight Forum , 31 October 2017 Wayne Murphy Regional Export Adviser / TradeStart Adviser, NSW Department of Industry
Export opportunities via Canberra Airport 1.Potential markets 2.Potential export opportunities 3.Assistance for exporters 4.Converting opportunity to uplift Page 2
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Potential market - ASEAN Association of Southeast Asian Nations (ASEAN) represents: population of 658.2 million people (2015) • • combined GDP of US$3.9 trillion (2015) A$8.28 billion food, beverage and agribusiness market for • Australia…making up just over 20% of Australia’s total Agrifood exports The establishment of the ASEAN Economic Community (AEC) in 2015 was a major milestone in the economic integration agenda of the region. collectively the 3rd largest economy in Asia / 7th largest in the world . • Business engagement (through tariff reductions and greater investment opportunities) has increased from 1 January 2010, when the ASEAN Australia- New Zealand Free Trade Agreement (AANZFTA) came into effect. Source: Austrade presentation - Food & Beverage Updates from Key SE Asian Markets (available at https://www.austrade.gov.au/Events/Event-presentations) http://dfat.gov.au/trade/agreements/aanzfta/pages/asean-australia-new-zealand-free-trade-agreement.aspx Page 4
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Potential market - Singapore Australia was the largest supplier of beef , cheese and lamb products to • Singapore in 2016. Australia was also the second largest supplier of pork , milk and cream • products to Singapore. For Australian wines Singapore was the seven largest export market • valued at A$73 million • Singapore’s food and agribusiness industry/opportunities can be divided into three broad segments: – retail – food service – food manufacturing Source: https://www.austrade.gov.au/australian/export/export-markets/countries/singapore/industries/food-and- agribusiness-to-singapore Page 6
Potential export opportunities Export: High value, perishable products • Seafood (eg. oysters) & aquaculture (eg. Murray Cod, Trout) • Dairy – milk, cheese • Quality meats – beef, lamb, pork, chicken • Horticulture – cherries, blueberries, truffles, vegetables • Functional/health foods • Value-added products (e.g. ready-to-eat, convenience). Import freight Inbound tourism, students, investors Page 7
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Assistance for Exporters ACT & NSW Government Austrade Missions services / TradeStart & events network Export Other Government business Corporate agencies referrals (DAWR, DFAT, AVA) Chambers Industry of associations Commerce Page 11
Assistance for Exporters Austrade 1. Tradestart network (local contacts), industry groups and international network • Larry Fisher, ACT & region (Canberra Business Chamber), Rory McAlester, Nowra & Wayne Murphy, Wagga Wagga (NSW Trade & Investment) 2. Trade services General information and advice on exporting and international business Tailored services including market-entry and expansion assistance • Market or country research • Potential partner and customer identification • Appointments during your market visit • Follow-up to initial introductions • Market promotions (overseas exhibitions and/or trade missions) Department of Agriculture & Water Resources (DAWR) • Export compliance / Manual of Import Country Requirements (MICoR) Department of Foreign Affairs & Trade (DFAT) • Free Trade Agreements (FTA’s), FTA portal Page 12
Assistance for Exporters ACT Government / Innovate Canberra, Global Connect • Trade Connect grant program, ACT Exporters’ Network, Trade Missions NSW Government / NSW Trade & Investment • Regional Exporter Advisers, Export Capability Building Program, International offices (10 markets) including Singapore, NSW Department of Primary Industries (DPI) Office of International Engagement, Trade Missions International exhibitions & events • Food Hotel Asia 2018 (Singapore), HOFEX 2019 (Hong Kong), Asia Fruit Logistica (Hong Kong), Fine Food Australia (Sydney 2017 /Melbourne 2018) Industry engagement • Horticulture Innovation Australia (HIA), Food Innovation Australia Ltd (FIAL), NSW Cherry Growers Association, Canberra & NSW Business Chambers Referrals to specialist service providers (Australia or international markets) • Legal, tax, Intellectual Property (IP), freight & logistics, e-commerce etc) Page 13
Converting Opportunity to Uplift 1. Transport & logistics • Freight forwarders … the link between exporter, airline & related service providers (eg. transport operators, customs and quarantine agencies, cargo handling agent) 2. Infrastructure • Cold storage … airside, local, regional? • Approved arrangements (premises, facilities, equipment, people) 3. Regulatory • Export/import compliance - Department Agriculture Water Resources, Australia (DAWR) | Agri-Food & Veterinary Authority of Singapore (AVA) 4. Pricing/incentives 5. Service Page 14
Freight/cargo Page 15
Charges/Fees Page 16
How? Collaboration Thank you Page 17
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