CERla Team CERla Team Importing white truffles from Croatia / Exporting white truffles to France Croatia: Boris Čekić, Igor Čapara, Dejan Hren, Slađana Jović, Jasna Starčić France: Emilie Espiard, Nadia Berrabah, Jessica Ritchie, Nathalie Bocktaels, Valerie Godon
Operational Plan Marketing Plan Financial Plan Conclusion Company logo Content Content
Company name : Le Diamant Blanc Ltd Activity : Export Croatian white truffles to France Target : Luxury gastronomic restaurants Goal : Become the leader on the French white truffles market Company description Company description
Importance of white truffles White vs Black truffles White vs Black truffles
Production ◦ Buying excavated truffles from people who dig them from the ground with the help of specially trained dogs ◦ Transporting goods with refrigerators at a controlled temperature environment Location ◦ Headquarters in Buzet, Croatia ◦ Near “Motovunska šuma” where truffles are excavated ◦ Near border with European Union Legal environment ◦ Satisfying quality and health measures ◦ E.g. HACCP and ISO Operational Plan Operational Plan
Personnel ◦ Two employees: one in Croatia and one in France ◦ Skills: good communication skills, business skills and presentation skills Inventory ◦ Raw goods ◦ Goods in stock Suppliers ◦ Well known truffle excavators ◦ Seeking for long tradition and experience Operational Plan Operational Plan
Demand : ◦ Better knowledge of white truffle cooking techniques + ◦ Not any more a Christmas product = ◦ Demand is growing fast, supply is limited so the price is still high Market study Market study
Competition Direct : ◦ Tuber magnatum from Alba’s sand (Italy) ◦ Other Croatian producers Indirect (substitute product): ◦ Black truffles ◦ Artificial truffle ground ◦ Artificial scent Market study Market study
Product : ◦ Top quality white truffles ◦ "Tuber magnatum pico" ◦ Only fresh truffles ◦ Harvest from October to January Price : ◦ High according to the quality (soil), weight and weather ◦ Around 5.000€ to 8.000€ 4 P’s 4 P’s
Place ◦ Production in Buzet (close to the truffles hunters) ◦ Distribution in Paris with a sales representative Promotion ◦ Informative website ◦ Fairs Slogan : "Luxury in your plate is a star for your restaurant" 4 P’s 4 P’s
PEST Analysis PEST Analysis
SWOT Analysis SWOT Analysis
Porter’s analysis Porter’s analysis
Sales representative in Paris : ◦ Independant and permanent ◦ With a bargaining power ◦ Strong relationship ◦ Paid on a commission basis ◦ With a financial responsibility Transport : ◦ Air transportation because of specific product criteria and short distance ◦ FedEx Export Analysis Export Analysis
Establish a limited liability company with headquarters in Croatia Minimum capital = 3.000,00 € Our total capital = 150.000,00 € Divided into 10 equal parts Finance Finance
Opening day Balance Sheet Opening day Balance Sheet
Estimated Sales and Revenue Estimated Sales and Revenue
Income Statement Income Statement
ROI and ROE ROI and ROE
Payback Period and IRR Payback Period and IRR
Conclusion Conclusion A project made for success
Company logo Company logo
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