China New Zealand Year of Tourism 2019 Presenter: Katherine - PowerPoint PPT Presentation

China New Zealand Year of Tourism 2019 Presenter: Katherine MacGregor, Event Manager, China New Zealand Year of Tourism Ministry of Business, Innovation & Employment (MBIE)

Play https://www.youtube.com/watch?time_continue=5&v=ZTcKZmDOjeE The Prime Minister’s video is free for Tourism Operators to use in their marketing and promotions for the China market throughout the China New Zealand Year of Tourism. You are welcome to use the YouTube link and embed it in your efforts, but we also have ones that work better in the Chinese ecosystem.

China-New Zealand Year of Tourism 2019 • Our Year of Tourism is helping grow and strengthen tourism linkages between China and New Zealand • We want to work closely with you to make the Year of Tourism as successful as possible

China visitor market snapshot • 454,000 visitors in the year to January 2019 – growth of 13 per cent • Annual growth of 9.5 per cent since 2015, including growth of 25 per cent between 2015 and 2016 • Length of stay: 9 days (holiday) (91% are first time visitors, 9% repeat visitors) • Average spend of $1,663 per visitor – growth of 15 per cent • Free Independent Travellers are now the dominant group, comprising around nearly 40 per cent of arrivals • 43% of Chinese visitors arrive via an Australian airport, 41% arrive direct from China • Top activities for Chinese holiday visitors include: Observing wildlife (81%), walk/hike/tramp (72%), Maori cultural experience/activity (71%), farm/orchard (65%), beach (65%)

Official China-New Zealand Year of Tourism logo Apply to use the logo (a simple and easy process!) at www.cnzyot.govt.nz *We particularly encourage Qualmark qualified organisations to apply to use the logo.

Opportunities to get involved – www.cnzyot.govt.nz

China Southern Sponsorship

Public Events

Government Agencies

Minister Luo Shugang’s visit - a focus on innovation in tourism, sustainability and a bright future

Where can I find up to date information on the Chinese visitor to New Zealand? • Subscribe to Immigration NZ’s data newsletter INZTourism@mbie.govt.nz • Tourism New Zealand’s China Market Insights Page: https://www.tourismnewzealand.com/markets- stats/markets/china/ • Tourism New Zealand’s China visitor information infographic: https://www.tourismnewzealand.com/media/3418/china- visitor-information.pdf • China New Zealand Year of Tourism 2019 website http://www.cnzyot.govt.nz

Thank you! 谢谢 Contact my team any time! cnzyot@mbie.govt.nz http://www.cnzyot.govt.nz