HOW TO BECOME ICON-IC Graphic Design Skills for Public Sector - PowerPoint PPT Presentation

HOW TO BECOME ICON-IC Graphic Design Skills for Public Sector Storytelling

AGENDA 02 04 how: build a how: infographic design guide design what: budget what/why/how: how: icon redesign design questions 01 05 03

CATAWBA COUNTY BUDGET EVOLUTION FY 2017-18 FY 2011-12 FY 2015-16

MATERIALS BUDGET IN BRIEF TO ENGAGE CITIZENS BUDGET IN BRIEF

BUILD A DESIGN GUIDE

BRAND MARK & PALETTE

MONOCHROMATIC COLOR ANALOGOUS SELECTION When designing your own color scheme for a project, COMPLEMENTARY there are traditional patterns (monochrome, analogous, complementary, etc.) and custom schemes that don’t rely on any one pattern. CUSTOM

DESIGN SHORTCUTS

R: 48 Y: 61 B: 64 R: 0 Y: 70 CUSTOM B: 127 COLORS IN R: 0 MICROSOFT Y: 92 B: 109 OFFICE R: 0 Y: 120 - Eye dropper tool B: 118 - Customizing colors R: 153 Y: 187 B: 189 R: 230 Y: 163 B: 78 R: 191 Y: 191 B: 191

FONT CATEGORIES FONT SELECTION Typography often provides that at-a-glance first impression that people gauge and judge the rest of the design by – so your font choices should be purposeful and appropriate. Before looking at fonts, consider the qualities or characteristics that you’d like your design to communicate. Think about context and audience.

CONSIDERATIONS FOR FONT CHOICE 01 Body Typefaces vs. 02 Readability Tests: • Size • Spacing • X-Height • I/l/1 Test

TIPS TO START  Find a shared quality: Subtle similarities such as underlying skeleton or general proportion MIXING FONT work well together. TYPES  Find fonts from the same designer: Finding a font combination Look for “super- with a level of contrast that’s families” with serif just right isn’t a step-by-step and sans-serif process but is usually the options, different result of a mixture of weights and styles personal taste, practice, to choose from. instinct, and observation.  Give each font a job: Create a clear visual hierarchy.

SUPPORTING/GRAPHICS COLORS: 2017-18 Budget Design Guide Teal Dark Teal Dark Blue-Gray Dark Blue TOP THREE: R: 0 R: 0 R: 0 R: 77 Y: 75 Y: 120 Y: 92 Y: 98 B: 116 B: 118 B: 109 B: 103 Orange Gold Dark Blue Light Gray R: 0 R: 230 R: 191 Y: 75 Y: 163 Y: 191 B: 116 B: 78 B: 191 Light Aqua Light Gray Aqua Orange Gold R: 197 R: 230 R: 191 R: 153 Y: 216 Y: 191 PAGE TITLE: Y: 187 Y: 163 FRANKLIN GOTHIC HEAVY B: 217 B: 191 B: 189 B: 78 (24 pt.) Orange Gold Uppercase Only SUB-HEADINGS: CHUNK 1 CHUNK 5 Heading 1: Arial Light Aqua Orange Gold Bold (16 pt.) Dark Blue Capitalize Words CHUNK 2 CHUNK 6 HEADING 2: FRANKLIN GOTHIC HEAVY Dark Blue-Gray Dark Blue (14 pt.) Light Gray Uppercase Only CHUNK 3 CHUNK 7 Head ading 3 3: Fran ankli lin Gothic ic B Book Aqua Teal (14 pt.) Orange Gold Capitalize Words CHUNK 4 CHUNK 8 Arial (11 pt.) Standard Black Sentence Case. Spacing is 1.15 with additional space after paragraph. Dark Teal Light Gray – Bullets are En Dash symbol, standard black. 1 2 3 4 5 6 7 8

ICON DESIGN

CREATING CUSTOM ICONS USING PRE-MADE ICONS  With time and patience you  Easy to find icons FLAT ICON can make anything FLAT ICON  Stock sets can be limiting, DESIGN  Customize colors, edges, may not suit all needs DESIGN and shadows  Generally not free, unless Using icons is a great way to credit to creator add visuals to your reports, Using icons is a great way to documents, and  Fixed pixilation add visuals to your reports, presentations to for easy documents, and identification and presentations to for easy categorization. identification and There are many ways to get categorization. icons online, some are even There are many ways to get free. icons online, some are even free.

ALTERING ICONS Things to consider when customizing icons: • Vector or Image • Background shape, color, opacity • Outline vs. filled graphic • Shadows • Rounded vs. straight corners • 3D styling

BUILDING AN ICON

INFOGRAPHIC DESIGN

STATISTICAL Best used for quantitative data. Uses charts, tables, graphs and diagrams. TYPES OF Timeline Shows chronological INFOGRAPHICS progression or sequence. An infographic combines text, images, and data to communicate complex information. Used to: • Explain intricate information clearly • Communicate message in an appealing way • Present large amounts of data meaningfully PROCESS Shows step-by-step progression. Uses diagrams, flowcharts, or routes to visualize progress.

INFOGRAPHICS (CONTINUED) MAP INFOPOSTER Distinguishes information based on Uses words and numbers location. Shows to tell a story, incorporating simple graphics and a abstract representation variety of quantitative data. of process, geography, or schematic. WORDCLOUD Analyze content of speech or document, can be shaped to reflect subject.

01 02 TIPS FOR Save it for items Identify the relevant INFOGRAPHIC where it will make & compelling data the most impact that tells your story DESIGN IN GOVERNMENT 03 04 Find some Keep your color inspiration scheme and presentation simple

BUILDING AN INFOGRAPHIC 154,610 POPULATION ACS 2016 2016 POPULATION DIVERSITY US Census 2015 2015 E Estimate 0.1% 0.6% 1.8% 4.2% White Hispanic or Latino 8.9% Black or African American Asian 9.2% Two or More Races American Indian 84.5% Native Hawaiian & Pacific Islander = 2,000 GENDER RATIO ACS 2016 2016 EDUCATIONAL ATTAINMENT 49.1% US Census 2015 2015 E Estimate Male 82.6% High S School G Graduate or Hi Higher 50.9% 21.7% Female * Percentages add to over 100% because Hispanic individuals may be of any race and are reported in multiple categories where applicable. Bach chelor or’s D Degree Or Hi Higher

QUESTIONS