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Prayer for the World during the Outbreak of the Coronavirus Icon of Jesus the Healer
Lord Jesus Christ, you travelled through towns and villages curing every disease and illness. At your command, the sick were made well. Come to our aid now, in the midst of this pandemic, that we may experience your healing love. Through the prayers of all the saints and especially those of Your mother, Mary, may we minister without fear to those in need and build up Your Church. May we do this, Lord, not relying on our strength, but Yours. We ask this in Your holy name, amen. (Adapted from the London Oratory) Icon of Jesus the Healer
We’ll email you a link to resources after the webinar Save on your 2020 taxes
Today’s Presentation A R A Res escue cue Pla lan n for or You our r Paris Parish h Of Offer ertor ory Nic Prenger, J.D Prenger Solutions Group
AGENDA • Timeline of what to expect • How and when to start fundraising • Parish fundraising: What works and what doesn’t • Free resources for CSM subscribers • Q&A / Discussion • Adjourn (then we send you the links/resources this afternoon)
PHASE 1 PHASE 2 PHASE 3 The New Nor ormal “The Bump” “The Slump” “The Surge” A spike in emergency Giving recovers and erases the Higher sustained giving than giving that peaks at 4-6 months of lower-than-normal giving and shortfall, led by major donors before the crisis IF the parish Easter, then a rapid budget shortfalls and year-end giving is effective in phases 1-3 drop Parishes that acted quickly & followed best practices Global pandemic Year-end giving Public Masses cancelled Economy stops The “slump” will more …though parishes with than erase gains from the lots of online donors previous “bump” in giving will see less of a slump Baseline parish giving ??? Parishes that did nothing Limited recovery if the parish hasn’t done well in previous phases Giving will be much lower at parishes that don’t increase communication and outreach Mid March – Easter Easter – September September – December 2021 and beyond Credit: Jeff Brooks Fundraising
Two kinds of o kinds of pa pari rishes shes
Parishes who can wait Parishes who can’t wait and fundraise in the Fall and need to fundraise now
PHASE 1 PHASE 2 PHASE 3 The New Nor ormal “The Bump” “The Slump” “The Surge” A spike in emergency Giving recovers and erases the Higher sustained giving than giving that peaks at 4-6 months of lower-than-normal giving and shortfall, led by major donors before the crisis IF the parish Easter, then a rapid budget shortfalls and year-end giving is effective in phases 1-3 drop Parishes that acted quickly & followed best practices Global pandemic Year-end giving Public Masses cancelled Economy stops Baseline parish giving ??? Parishes that did nothing Limited recovery if the parish hasn’t done well in previous phases Giving will be much lower at parishes that don’t increase communication and outreach Mid March – Easter Easter – September September – December 2021 and beyond
PHASE 1 PHASE 2 PHASE 3 The New Nor ormal “The Bump” “The Slump” “The Surge” A spike in emergency Giving recovers and erases the Higher sustained giving than giving that peaks at 4-6 months of lower-than-normal giving and If If yo you can , use this time to: shortfall, led by major donors before the crisis IF the parish Easter, then a rapid budget shortfalls and year-end giving is effective in phases 1-3 drop • Over communicate • Minister to those in need Parishes that acted quickly & followed best practices Global pandemic • Rebuild community Year-end giving Public Masses cancelled Economy stops • Thank your supporters • Build donor relationships Baseline parish giving ??? Parishes that did nothing Limited recovery if the parish hasn’t done well in previous phases Giving will be much lower at parishes that don’t increase communication and outreach Mid March – Easter Easter – September September – December 2021 and beyond
PHASE 2 PHASE 3 The New Nor ormal “The Slump” “The Surge” Giving recovers and erases the Higher sustained giving than 4-6 months of lower-than-normal giving and If yo If you have to fu fundrais ise: shortfall, led by major donors before the crisis IF the parish budget shortfalls and year-end giving is effective in phases 1-3 • Focus on top donors • Personalize everything • Gifts ≠ accounts receivable Year-end giving • Tell a story Baseline parish giving ??? Limited recovery if the parish hasn’t done well in previous phases Giving will be much lower at parishes that don’t increase communication and outreach Mid March – Easter Easter – September September – December 2021 and beyond
PHASE 2 PHASE 3 The New Nor ormal “The Slump” “The Surge” Giving recovers and erases the Higher sustained giving than of lower-than-normal giving and shortfall, led by major donors before the crisis IF the parish budget shortfalls and year-end giving is effective in phases 1-3 Year-end giving aseline parish giving ??? Limited recovery if the parish hasn’t done well in previous phases uch lower at parishes that don’t increase and outreach ter – September September – December 2021 and beyond
PHASE 2 PHASE 3 The New Nor ormal “The Slump” “The Surge” Giving recovers and erases the Higher sustained giving than of lower-than-normal giving and Lean into the “surge” this Fall shortfall, led by major donors before the crisis IF the parish budget shortfalls and year-end giving is effective in phases 1-3 • Capitalize on the goodwill you built over the summer Year-end giving • Appeal to major donors • Show passion and urgency • Focus on year-end giving aseline parish giving ??? Follow best practices Limited recovery if the parish hasn’t done well in previous phases uch lower at parishes that don’t increase and outreach ter – September September – December 2021 and beyond
Wh What at doesn’t work ork
“I notice that you haven’t donated before…” “As a Catholic, it’s your duty to give…” “If every parishioner would just give $73 dollars…”
Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence How about now? Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence WILL YOU GIVE US MONEY? Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence Silence
Wh What at ac actua tually lly works orks
Tell ell a st a stor ory
Once upon a time ___________________________ Every day, _________________________________ A parishioner just like you made a donation! Then one day _______________________________ And because of that __________________________ Until finally, ________________________________
Before reading your fundraising letter
After reading your fundraising letter
Sh Shif ift t you our r foc ocus us
Your appeal is NOT about how wonderful the parish is Your appeal IS IS about how wonderful the donor is
Your appeal is NOT about It’s not about how wonderful the parish is Your appeal IS IS about It’s about how wonderful the donor is
What do your donors want from you??? 1. They want to belong. 2. They want to see their values in action 3. They want to win! 4. They want to feel good. 5. They want to feel loved. 6. They want to feel smart. 7. They want to feel needed. 8. They want to feel appreciated.
Write for “head nods”
Write a letter that makes your reader nod his/her head
Per ersonaliz sonalize e you our r ap appeal peal
How can you segment your parish appeal? 1. Major donors and your best givers 2. Those who “stepped up” during Coronavirus 3. Elderly donors (magic age of 70.5) 4. Parents with school-aged children 5. Long-time parishioners, new parishioners 6. Ministry heads and volunteers 7. Online givers 8. Weekly/monthly/annual givers
You our r gi giver ers s ar are e you our r gi giver ers
Ug Ugly ly = ef effectiv ective e
So So ugly ly it it is is doomed to su succeed • It’s cheesy and informal • Too much underlining • Too many bold words • Indents look weird • Font is too big • Times New Roman? • It’s way, way too long And then there’s that lame “PS” at the end…
Don’t forget to ASK
Fund undraising app raising appeal eal che check cklist list
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