Sta tart- t-up, or not? t? Module 1 Module 1
START-UP? START-UP?
START-UP? START-UP? Bu Business Id Idea • What t do yo you want t to to do? • Who do yo you want t to to do it t for? • Why y do th they y need it? t? • Why y do yo you want t to to do it? t?
START-UP? START-UP? Checklist t 1. 1. Is Is th there a genuine need? 2. 2. Can yo you fulfil it? t? 3. 3. Is Is it t worth th it? t? 4. 4. Do yo you have ve what t it t ta takes?
START-UP? START-UP? Do yo you have ve what t it t ta takes? Entr trepreneur • Pa Passion • Pa Pati tience • Pe Persiste tence It It will be hard https://www.virgin.com/entrepreneur/richard-branson-the-importance-of-passion-in-business
Do yo you have ve what t it t ta takes? START-UP? START-UP? Entr trepreneur b asic fundamenta tals • Ability ty to to sell • Ability ty to to hire • Ability ty to to raise capita tal Watc tch Vusi Thembekwayo yo
START-UP? START-UP? Y1.04 Y1.04 Id Idea Descripti tion
START-UP? START-UP? Y1.04 Id Idea Descripti tion
START-UP? START-UP? Is Is th there a genuine need? Bu Business Id Idea 1. 1. Is Is th there a genuine need?
START-UP? START-UP? Is Is th there a genuine need? Identi Id tify y yo your ta target t market t Br Broad market t segmenta tati tion • Aspirati tional ta targets ts • Geographic Geographic • Demographic Demographic
Is th Is there a genuine need? START-UP? START-UP? Y4.01 Custo tomer Segments ts Segments ts • Create te • Choose Choose Checklist t • Geographic segment t • In Industr try y • Bu Business secto tor • Custo tomer size • Distr tributi tion channel
Is th Is there a genuine need? START-UP? START-UP? Y4.01 Custo tomer Segments ts Segments ts • Create te ✓ ✓ ✓ • Choose Choose ✓
Is Is th there a genuine need? START-UP? START-UP? Y1.04 Id Idea Descripti tion ✓ ✓
START-UP? START-UP? Is Is th there a genuine need? Y5.01 Market t Space • Satu turate ted?
START-UP? START-UP? Is Is th there a genuine need? Y5.05 Y5.05 Market t Informati In tion Id Identi tify y th the informati tion yo you need to to gath ther in order to to support t yo your decision making decision making
Is th Is there a genuine need? START-UP? START-UP? Y1.04 Id Idea Descripti tion ✓ ✓ ✓
START-UP? START-UP? Lessons Learnt t • Do yo you have ve what t it t ta takes? • Who is yo your ta tarket t market? t? • What t does th the market t space look like?
THANK YOU T o l e a r n m o r e a b o u t t h e t o o l s u s e d , v i s i t w w w . s t r a t e g y z e r . c o m w w w . g r o w t h w h e e l . c o m
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