CCRPC RSEP Branding November 30, 2016
Rethink RUNOFF Logo CCRPC RSEP November 30, 2016
Late Spring/Summer/Fall icon Winter/Early Spring Icon Icon will only be used on website and other strongly controlled instances, not across the entire initiative Variable Seasonal Icon CCRPC RSEP November 30, 2016
By redirecting your gutters, you can impact By picking up after your pet, you can impact the damage of stormwater run-off. the damage of stormwater run-off. For tips and tricks visit rethinkrunoff.org. For tips and tricks visit rethinkrunoff.org. Poster exploration with variable headlines CCRPC RSEP November 30, 2016
Rethink Runoff The Stream Team overall brand “boots on the ground” infographic-style outreach hand-drawn aesthetic Stream Team sub-brand
Ms. Drop Character SAYS Reduce Runoff Bag Dispenser Touchpoint Ms. Drop Sample Endcap Ms. Drop Lawn Touchpoint Ms. Drop character/Outreach CCRPC RSEP November 30, 2016
Generic brand posters CCRPC RSEP November 30, 2016
Timeline December Finalize branding Finalize Web templates January Begin web production, begin content migration/development Review existing advertising for 2017 updates Finalize advertising schedule for Spring 2017 February Continue web production Make branding updates to existing advertising Finalize advertising schedule for Spring 2017 March Website launches Spring advertising launches April TBD Timeline for deliverables CCRPC RSEP November 30, 2016
Slider can change, highlighting different news, events, or parts of the site Ms. Drop’s Tips, changes monthly, with seasonal ideas to help out Consistent callouts to other parts of the website Larger tile callouts to Stream Team and Stormville Website homepage layouts CCRPC RSEP November 30, 2016
Running Header Layouts shift based on content Running Footer Interior page layouts CCRPC RSEP November 30, 2016
Active engagement, or conversation in tone Strong brand presence Direct call to action Simplified, reduce copy Sample ads (goals and guidelines) CCRPC RSEP November 30, 2016
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