MODULE Credibility 02 & Influence Credibility BREAKTHRU BRANDING™ 1
02 MODULE DAY 6 The Brand Map™ Where Are You? BREAKTHRU BRANDING™
LESSON 02 DAY 7 Perspective is everything BREAKTHRU BRANDING™ 3
WHAT YOU WILL DISCOVER Characteristics that can ENHANCE a personal brand ‣ ‣ Mindsets which can DETRACT from a brand Increased AWARENESS of ups & downs of personal branding ‣ BREAKTHRU BRANDING™ 4
Here is the reality Companies invest in coaching for people they believe in. They see ‣ the potential but they also know something is standing in the way. Coaching is a way to remove the interference keeping them from being the best version of themselves. These universal stories can provide INSIGHT into the stories ‣ playing out in your world – externally or internally We all have ups and downs on this journey. Understand it, ‣ anticipate it when possible, and then adjust. Awareness is half the battle. BREAKTHRU BRANDING™ 5
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BREAKTHRU BRANDING™
A key to personal branding is the mindset behind it BREAKTHRU BRANDING™ Detractors
Don’t look at me “If they would just or if it wasn’t for x things would be fine . . .” BREAKTHRU BRANDING™ 9
I don’t want to brag “I prefer to focus on the team or not comfortable blowing my own horn. . .” BREAKTHRU BRANDING™ 10
High School QB “I have surpassed all goals and objectives for # years in a row or look at all I have done for this company . . .” BREAKTHRU BRANDING™ 11
I’ve got it under control “I have been focused on my job - I don’t have time for x or what do you mean people don’t relate to me . . .” BREAKTHRU BRANDING™ 12
Superhuman “I have to do it all by myself or I do it better than anyone . . .” BREAKTHRU BRANDING™ 13
No @$%* Way “If I do my job, why do all of those other things matter or w hy do I have to waste time on the unimportant stuff . . .” BREAKTHRU BRANDING™ 14
TOXIC “The company sucks, my boss is a jerk, it is not the same . . .” BREAKTHRU BRANDING™ 15
No. 02 CHOICE is the defining difference BREAKTHRU BRANDING™ 16
Sometimes we can lose our way
‣ The view from the mountaintop can INSPIRE us and help us tolerate the tension ‣ The POWER of embracing personal branding as a journey is it helps us focus on the long term ‣ It’s possible to DETACH FROM THE DRAMA BREAKTHRU BRANDING™ 18
“ Outdated perceptions and defensive, limiting beliefs can cause us to miss the MAGIC of our careers” K I M B E R L Y F A I T H
LIMITING BELIEFS are like bad habits BREAKTHRU BRANDING™ 20
S O M E T I M E S W E N E E D T O B E R E M I N D E D there is another way BREAKTHRU BRANDING™ 21
Enhancers are mindsets which PROPEL US FORWARD BREAKTHRU BRANDING™ 22
INSPIRING US TO EMBRACE POSSIBILITIES
‣ PERSISTENCE – not giving up, seeking alignment, not letting others off the hook, pushing themselves to unleash their best self ‣ COURAGE – standing up for beliefs, learning to be more relatable, taking risks in building their personal brand, ENHANCERS ‣ WILLINGNESS – trying a new perspective, evaluating beliefs, choosing to pivot when needed, embracing humility, being inspired 24 BREAKTHRU BRANDING™
TAKE ACTION NOW Honestly ask yourself “are there any detractors (a.k.a. limiting beliefs) standing in my way?”
do the work MAKE IT REAL Be mindful as you open up to new possibilities the value IS in the emptiness
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