Branding an Artist, Business Branding an Artist, Business or Professional or Professional
Branding Branding o A Brand is the development of knowing who you are as an artist, business or professional. o Who you want your audience to be. o What message you want to convey.
Branding Branding o Creating a brand is not as easy as it seems. o Most research shows that when developing a brand, one must really know who they are and what they want in order to help define one's career objectives.
Branding Branding o A strong brand will help make an artist, business or professional and their work memorable. o They must find their identity based on their distinctive style whether it be through themes, trends, styles, products, personality or subjects.
Brandin g a Logo Brandin g a Logo o A logo design can create even more brand power and should be created to represent an artist, business or professional and his/her work. o Though a logo may be an important aspect to identifying oneself, branding an artist, business or professional is much more than just the creation of a logo. o "A logo is only a visual expression of a brand" (Artbiz 2013).
Developing Brand Recognition Developing Brand Recognition o Brand recognition will have consistency and repetition in their distinctive style among all platforms of advertising. o Building a branded experience that lasts takes work. o It is developing connections between the artist, business or professional and its audience. o They must invest time by attracting people and developing their trust.
Developing Brand Recognition Developing Brand Recognition o Strong branding requires "the consistency of actions that build influence and brand reputation over time" (Livingston, 2012). o It is important to know "who your audience is, what they want, and how you can connect with and serve them" (Cross, 2015)
Branding Strategies Branding Strategies o Branding must go beyond social media, and though it is an important aspect to branding, it is just part of the picture. o Traditional media should be considered in the branding strategy and will complement the other. o Newsletters, business cards, brochures, flyers, t ‐ shirts and portfolios are all options and should have the artists website included.
New Media Branding New Media Branding o When branding on new media such as websites, Facebook, Instagram, Twitter, e ‐ blasts, podcasts, and You ‐ tube, everything must be consistent, constant, regular in their blogging and postings and allows fans to be a part of the experience. o "Give people things to talk about. Outtakes, surprise appearances, contests. Make things fun" (Livingston, 2012).
Making Branding Memorable Making Branding Memorable o Make the experience memorable. o It is important that the audience connects with the artist, business or professional emotionally. o If they can trust, relate, and appreciate all that an artist, business or professional offers, fans and followers are more likely to purchase and take action.
Design Branding Design Branding http://skiilight.com/design/2014/09/what ‐ is ‐ branding/
Consumer Touch Points that Define a Brand Consumer Touch Points that Define a Brand CUSTOMER EXPERIENCE DECOR GRAPHICS WEBSITE SIGNAGE BRANDING BRANDING STAFF LOGO PACKAGING PRODUCT MESSAGING Source: YouTube: Identity Design: Branding https://www.youtube.com/watch?v=pR7tMnKghDs
www.helpscout.net
References References Light Space & Time (n.d) 10 more ways an artist can market their brand. Retrieved October 21, 2015 from https://www.lightspacetime.com/art ‐ blog/10 ‐ more ‐ ways ‐ an ‐ artist ‐ can ‐ market ‐ their ‐ brand Cross, A. (2015) The brand of you. Skinny Artist. Retrieved October 21, 2015 from http://skinnyartist.com/artist ‐ branding ‐ tips In ‐ text citation (Cross, 2015) Living, G. (2012) 7 branded experience marketing tips for artists and writers. Retrieved October 21, 2015 from http://geofflivingston.com/2012/08/07/branded ‐ experience ‐ marketing ‐ suggestions ‐ for ‐ artists ‐ and ‐ writers Stanfield, A. (2013) Branding your art business. The Art Biz. Retrieved October 21, 2015 from http://www.artbizblog.com/2013/11/branding ‐ for ‐ artists.html PsPrint (2015) Artist marketing: Branding. Retrieved October 21, 2015 from https://www.psprint.com/resources/artist ‐ marketing ‐ branding Reynolds, M. (2015) Art business marketing & branding ideas. AZ Central. Retrieved October 21, 2015 from http://yourbusiness.azcentral.com/art ‐ business ‐ marketing ‐ branding ‐ ideas ‐ 9742.html Baumgardner, A. (2010) Personal branding for musicians and artists ‐ Using your unique gifts to connect with your audience . Retrieved October 21, 2015 from http://astridbaumgardner.com/articles/19 ‐ personal ‐ branding ‐ for ‐ musicians ‐ and ‐ artists ‐ using ‐ your ‐ unique ‐ gifts ‐ to ‐ connect ‐ with ‐ your ‐ audience In ‐ text citation (Baumgardner, 2010) Baumgardner, A. (2013) Creative personal branding ‐ finding your brand in 4 easy steps http://astridbaumgardner.com/articles/16 ‐ personal ‐ branding ‐ for ‐ musicians ‐ and ‐ artists ‐ using ‐ your ‐ unique ‐ gifts ‐ to ‐ connect ‐ with ‐ your ‐ audience
Sources Sources Image Sources mashable.com www.grandparents.com www.forbes.com www.experience.com commons.wikimedia.org academy.rakuten.uk.com graphicdesignjunction.com en.wikipedia.org bodyartspictures.blogspot.com desigg.com www.vectortemplates.com boydtechdesign.com webneel.com www.clipartsheep.com www.infinity ‐ intellectual.com retaildesignblog.net www.clipartbest.com www.milanodirouge.com retaildesignblog.net www.mixonic.com selfimagemedia.com pixel8prints.com www.kianafitzgerald.com www.opero.eu brandongaille.com www.clipartsheep.com www.tomesiaingram.com YouTube Videos https://www.youtube.com/watch?v=pR7tMnKghDs https://www.youtube.com/watch?v=GpPESJRuX4k
Recommend
More recommend
