BRANDING BY : NOLAN UDINK
NOLAN UDINK “BRANDING” THINKING MAP HOW ARE YOU UNIQUE? I have dealt with my own injuries in the past and realized that keeping your body PERSONALITY/ healthy is very CHARACTER TRAITS WHO IS YOUR AUDIENCE? important Open-Minded Anyone who has an injury, Quick Thinker or be on the spot at a Decision Maker sports game or event to Perceptive be there if an injury occurs Faithful IDENTIFY YOURSELF Athletic Trainer BENEFITS YOU OFFER WHAT IS YOUR VISION? YOUR AUDIENCE To make sure athletes After a few injuries in my are getting the health baseball career I think helping attention they others with their injuries would deserve for whatever help because I have a better understanding what they’re injuries they face. going through WHAT IS YOUR MISSION? For anyone who works with me feels safe and that they can trust me in helping them with their injury.
BRAND STATEMENT I am an Athletic Trainer who wants to make sure athletes of any age are getting the attention they deserve for their bodies, so they can maintain a healthy lifestyle while playing their sport.
WORD ASSOCITATION Open Minded Perceptive Kind Quick Thinker Faithful Genuine Decision Maker Humorous Reliable
WORD ASSOCIATION CONT. Thought Benefit Care Open Minded Kind Perceptive Quick Thinker Faithful Genuine Decision Maker Reliable Humorous Open Minded Reliable Kind Genuine I decided to take the words from my word association and find the ones that mean the most to me. These are the words that I want my customers to think of when they think of coming to my company and how they feel when they walk in or talk to me. I will also incorporate these into my logo.
COLOR ASSOCIATION BLUE – the color blue shows trust, dependability, strength, faith, and power. All these aspects can relate to being an athletic trainer and can be used in my logo. This way seeing the color blue in the logo gives the viewer these types of emotions. And this is also what I want my company to represent.
ATHLETIC TRAINING LOGOS
LOGOS CONT. I noticed that in all of these logos, they all incorporated this symbol which is universally known as the medical symbol. It will be good to use this to show my company offers some sort of health benefit or a form of fitness. Other logos also used a figure to represent a body, which shows the company will help them with staying in the right condition.
MY LOGOS For my logos, I wanted to use my main colors as orange and blue, as those related to my word association of Trustworthiness and faith for blue and success for orange. These words best described what I want my company to represent. My first logo is using my name and the medical symbol and incorporating it with my name using as an “I”. And my second logo I thought was the most appealing to the eye, by bringing in the parallel lines along with keeping the medical symbol inside my U because it fit best there. And my last one uses a barbell with weights to show strength and the bar is incorporated with the A. And UAT means Udink Athletic Trainers.
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