Healthy Retail Networking Group Summer Quarterly Meeting Thursday, August 6 th , 2015
▪ Community Development Corporation in the Southwest Bronx ▪ Communities for Healthy Food NYC ▪ Bronx Helpers ▪ Partnership Role New Settlement’s affordable housing on Townsend Ave.
▪ Partnership Role: Citywide organization providing capacity in partnership with on-the-ground community-based organization. ▪ Healthy Retail Program ▪ South Bronx Community Action Network ▪ Alternative Food Conference ▪ Youth Organizing Fellowship New Settlement’s Multicultural Afterschool Program visits Fredarlet Deli for Community Celebration
2 Sets of Goals ▪ Stores: > healthy food, affordability, sales, traffic, and enhanced customer relations ▪ Students: enhanced confidence, sense of purpose, skills in marketing, and measuring success) Scope ▪ 9 schools and communities ▪ 15 stores Bronx Helpers CHEFS for Change Victor and ▪ Afterschool Robert conducting an in-store promotion at ▪ Summer C-Town
▪ Community celebration at Fredarlet Deli ▪ 489 cooking samples during community celebration ▪ Deepened organizational relationships and ongoing collaboration ▪ Bronx Helpers panel on healthy retail ▪ 6 youth-led cooking demos at 2 partnering stores ▪ Youth-identified healthy snack Bronx Helper Jocelyn shares a Fruit Kebob with a community member outside of C-Town products list and priorities for remerchandising
New shelving and refrigeration units Eligio, Fredarlet’s owner
February 12, 2015 American Dairy Association & Dairy Council City Harvest Shop Healthy, NYC Department of Health & Mental Hygiene Urban Health Plan
Kelvin, the owner of C-Town, tries the Bronx Helpers’ homemade Fruit Kebobs made with products sold in his store
Lettuce get real for a second…
Challenges Recommendations ▪ Youth work, retail ▪ When working collaboratively, assess interventions, and cooking each organization’s resources and activities are all time-intensive strengths and jointly determine an and require extensive appropriate strategy planning and coordination ▪ Assess fit and feasibility of projects ▪ Limited organizational and and partnerships retail outlet capacity ▪ Be flexible in partnership in the face ▪ Building in long-term of defined program parameters commitment to both ▪ Explore research and employment partnership and investment in opportunities for youth community ▪ Take one step at a time and expect incremental progress over months
▪ Youth-designed social justice smoothie menu ▪ New Settlement Apartments and South Bronx Community Action Network planning Bronx Alternative Food Conference and Youth Organizing Fellowship ▪ Youth assist stores with sourcing and stocking youth-identified snack list and remerchandising Bronx Helpers Jarie, Jocelyn, and Asamia outside of C-Town
▪ Taisy Conk – Community Healthy Food Advocate – New Settlement Apartments t.conk@newsettlement.org ▪ Steven Deheeger – Manager, Healthy Neighborhoods South Bronx – City Harvest sdeheeger@cityharvest.org ▪ David Bartolomi – Family Cook Productions dbartolomi@gmail.com *Photos by Reeve Jolliffe
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