Fall Recruitment Training Get excited to get girls into Girl Scouts! - PowerPoint PPT Presentation

Fall Recruitment Training Get excited to get girls into Girl Scouts!

Our agenda….is YOUR agenda… What would you like to get out of the meeting today?

2015 – 16 Membership Year In Review • In 2016 over 42,000 girls were Girl Scouts in Western Ohio • That’s 1 in every 8 girls in our area. • Of those, over 10,000 were new Girls New Leaders New Change Agents Cookie Bosses Camp Aficionados Girl Scouts!

Overview of Goals • In 2016 we want to extend Girl Scouting to about the same number of girls as this year. • We want to recruit 43,000 girls to be a part of Girl Scouting in Western Ohio. • Of those, we are looking for 11,000 to be new. If you want your service unit’s goals, please talk to your Recruitment Manager. So… let’s get we’re getting excited to get girls into Girl Scouts!

Why is this so important? http://www.gswo.org/shareyourstory

Key Recruitment Steps : One stop shop for all things 1. Understand your goal for the event recruitment! 2. Setup your recruitment event 3. Promote Recruitment Event 4. Implement Recruitment Event 5. Organize New Troops

1. Understand your goal What are you trying to accomplish with this event? • Two new Daisy Troops? • Add girls to existing Brownie Troop? • Add a new leader and new girls to the current Junior Troop? To determine your goal for the event: • Know the history of Girl Scouting in the school (i.e., what troops exist, which troops are accepting new girls, did a new troop start last year)? • Confer with your SU Chair, Recruitment Chair or Staff Recruiter SalesForce Alert: Ensure that the girl and adult opportunity catalog contains the troops you’re looking to start or add to prior to Recruitment Event, and that these are visible to the potential members

2. Setup the Recruitment Event • Confirm a date at least four weeks prior to the event. • The recruitment event should happen before October 31, 2016. • Request all of the dates you need at one time (i.e., Open House, Girl Talk, Recruitment Night) • Once the date has been established, please inform your staff Recruitment Manager or SU Recruitment Chair know TIP: If you have already identified leaders, make the first meeting a combination of a parent meeting/first troop meeting!

3. Promote the Recruitment Event Don’t rely on one form of promotion – consider 5-7 ways to promote! Putting in the effort on promotion will make a WORLD of difference. • Flyers • VERY EFFECTIVE! Girl Talks (with Bracelets) • Open Houses (have recruitment dates set!) Don’t forget private and ½ • School Marquees day • Posters (in schools, cafes) kindergartens • Tear Off Posters • Announcement at PTA Meetings • Facebook Pages (personal, school, PTA) * We’ll give you images to share! • Yard Signs • PTA Newsletters • School robocalls • GSUSA Sponsored Activities • Other Girl Scout Troops Spread the Word! • NEW! Car Magnets (Promotes Girl Scouts in general)

3. Promote the Recruitment Event SalesForce Alert: If you’re recruiting in an area where troops typically form, instruct parents to go online and register as a volunteer and/or register their daughter prior to the recruitment event! GSWO Council is also investing in overall marketing to drive potential members to our website, including: • New! Public Service Announcements on PBS • Print Ads in Parenting Magazines • Facebook Advertising • Press Releases (submit your troop’s cool stories at gswo.org/shareyourstory • Billboards (Lima) All will drive people to gswo.org/join

4. Implement the Recruitment Event Before the event • Confirm the logistics of the event before the event. Ensure the location will be open and you know who to call if the doors are locked. • Cater the event to girls and adults . Ensure you have a plan for both the girls and parents who attend. Consider having an older girl troop work with the girls while you talk to the parents. • Make the event easy to find ! Put up yard signs and/or door signs to ensure the recruitment event location is easy to find.

4. Implement the Recruitment Event As people arrive • Greet everyone with a Girl Scout Smile build rapport with your audience before the event even begins by ensuring that you greet everyone and get their name! • Give the girls an activity to complete Coloring sheet or a craft, consult with your staff recruiter for ideas! • Have everyone sign-in online via their Smartphones OR complete an Interest Card offline. Be sure to leave with everyone’s information! Post the troop number so everyone knows what troop to sign up for

4. Implement the Recruitment Event During the event: Ensure the audience is clear on the objective of the meeting START the meeting by ensuring everyone is on the same page as to why you are there � don’t surprise them at the end of the meeting by asking for a leader to step up! Ensure the event belongs to your audience Then, understand your audience’s motivation. Why did they decide to spend the evening with you tonight? Do they have questions about becoming a leader? If the forum doesn’t allow for robust Q&A, consider using common questions you’ve heard. Use the Recruitment Event Outlines to help guide you through the activities during the event.

4. Implement the Recruitment Event During the event (cont) Leave with firm commitments. Ensure you all have agreed on concrete next steps at the conclusion of the recruitment event. For example: When will you follow-up with the troop leaders? Who will contact the girls next for the first troop meeting? When? After the event: Follow up on firm commitments. Follow up with potential leaders as agreed, within the timeframe agreed Check on progress . Check your SU Email account or follow-up with your staff recruiter to ensure volunteers and girls register as intended.

Special Note: Using the Interest Card Ideally all new members will enter their information on the website, gswo.org/join. Only if they are unable to get to our website at the event, collect the information on an interest card. Ensure parents who are interested in being a leader indicate that on the interest card OR you mark the card of parents that talked to you about being on leadership team

Special Note: Adult Experiential Recruitment What is it?: Recruiter offers to shadow potential leaders for no more than 6 meetings to show them how it’s done. When do to an Adult Experiential Recruitment: • When you have at least two parents who are interested in becoming a troop leader, but are hesitant because they aren’t sure ‘how to do it’. How? • Since you are already a troop leader, you can show them how you do it – use the VTK as a resource • Ensure the parents/potential leaders know that you will help show them the ropes, but after 6 meetings, parents will need to step up. • You can get any supplies or additional guidance from your Recruiter.

Organize New Troops: SalesForce Automation Recruiter Responsibility Parents will receive: • Follow-up! Follow-Up! Follow-Up! • Emails if they stop anywhere along the - with volunteers by the agreed time membership process, before completing frame to answer any questions. membership purchase - Clarify with potential volunteers what • Email confirming troop assignment information parents receive and how • Email asking them to volunteer, if no they will be notified a girl joins their volunteer has been assigned to the troop troop • An email from our Inside Sales Specialist - Schedule Troop Leader Onboarding assigned to your area if they are stuck in the - Understand if Start Up Funds are process needed • Check in with Recruiter or SU Recruitment Troop leaders will receive Chair • Emails to direct them every step along the • Ensure volunteers have completed the process. process (within 7 days) • An email or call from our Specialist assigned • Communicate onboarding information to your area if they are stuck in the process • Provide the recruiter with updated • Welcome email to direct them to key information about the troop meeting resources (i.e., Volunteer Toolkit) place and time, and number of girls the • Email when a girl joins their troop, once troop is accepting. they are fully approved

Next Steps: 1) Complete Evaluation! 2) Inform Recruitment Chair or Recruitment Manager where you still have questions or need help 3) Discuss the campaign checklist with your Recruitment Chair or Recruitment Manager