Fall 2017 Popcorn Sale
Trail’s End Partnering with Boy Scouts of America Councils and Units to raise the funds needed to deliver the promise of Scouting for over 36 years. Thank you! Photo Credit: Scouting.org
In this Training, you will learn... Why Popcorn How to prepare Set Goals Based on Your To Provide a Quality Program Budget and The Experience of a Plan Your Kickoff and Ask Your Lifetime. Scouts What Unit Incentives They Want Parents Must Understand What’s In It For Them Communicate and Recruit Some Helpers
In this Training, you will learn... How to train How to sell There Are So Many Ways For Scouts Must Be Prepared and Scouts to Reach Their Goals. Know What to Say When Speaking With Customers. Start With Family and Friends, Add a Couple of Show-N-Sell Trained Scouts Are More Likely Shifts, and Make Sure Each to Hit Their Goals and Get Scout Canvases The More Yeses. Neighborhood.
Why Popcorn
Program + Popcorn = Character Development Gain Confidence Goal Setting Money Management Life Lessons Public Speaking
Does popcorn drive your program? Or Does your program drive popcorn? The Answers Should Be Yes And Yes
Message to Scout Parents • No out-of-pocket-expense to enjoy 12 months of Scouting activities • Do one fundraiser a year; more time enjoying Scouting • Scouts ... • Earn their own way • Learn life lessons and responsibility • All Scouts will enjoy the Unit’s program • Consumers are motivated to purchase based on the cause • We should ask our boys and parents to go out and be confident that our communities WANT to support Scouting. They will IF we ask them to.
We are selling adventures! NOT popcorn Consumers are 2x more likely to support a cause to believe in!
How To Prepare
How to have a successful fundraiser 1. Plan your Scouting program at least one year in advance • Always get input from Scouts and families 2. Create a budget that captures all costs of the program 3. Determine how much fundraising is required to cover the cost of program • Set fundraising goals (per unit, per Scout) 4. Create a fundraising plan • Determine key dates, incentives, amount of popcorn to order, show-n-sell locations • Recruit a popcorn team to help share the load • Plan/host a fun and engaging kickoff party • Arrange for popcorn pickup / distribution 5. Host a fun kickoff to communicate your fundraising plan and goals 6. Check-in with Scouts and parents weekly on their fundraising progress 7. Hit your fundraising goals 8. Have a fun and adventurous year in Scouting!
Trail’s End University – Additional Training Courses For Everyone! First Time And Experienced Kernels • Training courses linked from the Trail’s End Popcorn System • Learn to sell like the top selling units
Popcorn Sale Kit On My Honor, I Promise To Plug In My JumpDrive • 4 Great Videos! • Unit Kickoff PowerPoint Presentation • Parent Handout (fill-able PDF) • Unit Incentive Program Handout • Program Planner Spreadsheet • Scout Sale Script and Selling Tips Cards • Unit Kickoff Checklist • Benefits and Features of Selling Online • And Much More... Play the “Learn From Luke” Video at your Kickoff
Set goals • Set goals for your unit and for each Scout. • Scouts who set goals sell twice as much as Scouts who do not set a goal… same is true for units. • Goals should be based on your budget to fund the Scouting year. • If a Scout runs out of product, encourage him to continue to SELL to his goal by taking orders to be filled later!
Unit INCENTIVES • Scouting activities that THEY planned • Experiences – field trips, weekend getaways, sporting events, etc. • “Little Things” for selling $100, $200, $300, etc. • Fishing poles and gear • Camping equipment • Video games / small dollar gift cards • Pizza party & Ice Cream socials • Pie in the Face • Ask your Scouts what they want… you might be surprised!
communicate Recruit a team ▪ You can do this on your own, but it’s not a • The Kickoff Party is a great opportunity to good idea present a lot of important information ▪ Ask your fellow leaders and parents to help • Utilize the communication tools on sell.trails- you with… end.com ▪ The Kickoff Party – look for someone with • Send weekly or bi-weekly emails to enthusiasm families with timely information ▪ Distribution – to pick up and transport the popcorn • Talk popcorn at all Unit and Den/Patrol ▪ Communication – to keep everyone informed meetings throughout the sale and motivated • Post a sale tracker / thermometer so ▪ Storefront Sales – to book and coordinate storefront shifts for your unit everyone can see sale goal status ▪ Popcorn Chief (a Scout) – ask your top selling • Keep momentum going and provide Scout to serve as your Co-Kernel encouragement
Helpful Resources • Visit sell.trails-end.com after this Kickoff for more good ideas and resources! • Download and Customize the following: • Program Planning Spreadsheet • Scout Incentive Handout • Unit Kickoff Presentation • Parent Handout • Product and Promotional Images • Selling Tools – Posters, Scout Sales Script & Safety Tips Cards, etc. • Also available… • Training Videos • Trail’s End Scholarship Information • Frequently Asked Questions
How To Train
Unit kickoff party • The single most important thing is… ENTHUSIASM! • If it’s not you, then find that person! • Dress up the room, pop popcorn. • Have games for Scouts to play the minute they walk in the door. • Role play a “sale” either at a storefront or at the neighbor’s door. • Families should walk out excited, informed, and ready to sell.
Popcorn Tasting Is Important • We want our Scouts to enjoy selling popcorn and feel confident when asked questions by consumers. • After conducting your popcorn tasting, your Scouts will be ready to recommend their favorite flavor and the unit’s favorite. • Don’t forget to talk about upselling... for example, “Cheese is my favorite and for the price of two bags, you can get a third for free with the Cheese Lover’s Collection!”
A scout’s plan to sell $700… Show your families how easy it is to hit their goal. It’s as easy as 1, 2, 3! $200 Start with family, friends, Mom and Dad’s co - 1. workers, closest neighbors, etc. $200 2. Participate in two storefront shifts with an average of $100 sales per shift + $300 3. Canvas your neighborhood by going door-to- door. $700 Don’t forget to… Create an online sales account and send emails to family and friends who live faraway, as a way to help you get to $700 even EASIER!
Online Selling Training Make account registration part of your kickoff • Pick a location that has access to Wifi and ask parents to bring a tablet or smartphone (have extra laptops available if possible) • Walk parents through the quick steps of registration, and run through the ways to share the personalized fundraising page Host a text messaging blitz campaign • Pick one meeting night to hold the blitz • Give parents ample notice for the event • Send each Scout’s personalized fundraising page to friends and family via text message
Trail’s End National Rewards Online Prize Program Earn Money for College!
Trail’s End Piece Patch Mega-Corn Story: The evil robot, Mega-Corn the Destroyer has come to planet Earth to eat all of the world’s popcorn, so Earth has called upon The Popcorn Squad, a group of brave and adventurous Scouts with super powers, to stop Mega-Corn before planet Earth is eradicated of all traces of popcorn! Scouts Earn All Six Patches ▪ Participation: Sell One Item ▪ Online: Make One Online Sale ▪ Military: Sell One Military Donation ▪ One of Each: Sell One of Each Item ▪ Sellers Club: Reach Selling Goal of $700 ▪ Top Seller: Reach Top Selling Goal $1000
How To Sell
Show-N-Sell Strategies Secure the right locations • Book locations early • High volume of traffic • Think outside the box – Where do the people gather in your community? • Retail stores, school sporting events, auctions, churches, farmers markets, fairs • Always get permission Accept credit cards as payment • Square, PayPal, Stripe, etc. • This will change your sale! • You’ll likely sell a lot more to offset cost of transaction fees Tell your Scouts’ stories with pictures • Customers want to know what they are supporting • Make poster boards for table displays • Make photo books for young Scouts
Show-N-Deliver Strategies Popcorn Blitz Day • Pick and promote a weekend blitz day at your Popcorn Kickoff • Set a unit and per Scout fundraising goal for the day • As a group, canvas a large neighborhood in your area • Once goals are reached, have an ice cream or hot cocoa party in a nearby park Pre-Made Popcorn Kits • Assemble kits of popcorn that equal the retail amount of desired goal • Retail dollar amount based on a selling goal ($650 pays for Summer Camp) • Give one kit to each Scout family to sell by a given date Advantage: Sell Door-to-Door with product in hand – no return trip needed Little Red Wagon! • Don’t get stuck with leftover product at the end • If all else fails, load up the products in a little red wagon • Walk neighborhoods, local fairs, tailgates, mall parking lots, local businesses
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