Buffalo Trail Council 2020 Popcorn Kickoff
WHY DO WE SELL POPCORN? • 73% Return to Scouting • Fund our unit’s Scouting program • Scout character development • Improve our camps and council resources • SHOW VIDEO OVER $4 BILLION Returned to SCOUTING SINCE 1980!
WHY DO WE SELL POPCORN? 2019 Campaign 2018 Campaign 2017 Campaign Retail Sales Total $400,111 $396,473 $353,835 Return To Units $129,800 $127,901 $115,933 Return To Council $147,437 $182,697 $118,140 Units with an Order 30 32 29 Total Units 85 83 97 Take Order Sales $79,271 $129,085 $161,100 Show and Sell Sales $295,062 $246,315 $180,275 Online Sales $25,788 $21,073 $12,460
WHY DO WE SELL POPCORN? June YTD 2020 Budget 2020 Actuals 2020 Variance FOS $252,582 $60,357 -$192,045 Special Events $34,300 $0 -$34,300 Foundation Support $85,237 $164,175 $78,938 United Way $19,362 $29,393 $10,031 Scout Shop Sales 17,999 $4785 -$13,214 Investment Income $50,000 $53,444 $3444 Camping and Activities $460,000 $8060 -$451,940 Popcorn $150,000 ???? ???? Total Support and Revenue $1,069,480 $320,214 -$599,086
Keys to Success • Have a Unit Budget a) Your Budget should reflect your “ideal year of Scouting” Plan for all activities, campouts, day camps, field trips, advancement, service projects etc … Unit Journey to Excellence is a great resource to help plan your year. • Set a Unit Goal based on your budget a) Use the Unit Budget to find out your overall cost for the Scouting year and then divide by the number of Scouts in the Unit. • Have an informative Unit Kick Off a) Communicate clearly and often to your families. Keep it high energy and goal focused.`
TRAIL’S END APP Key Benefits • Free Credit Card Processing - Paid by Trail's End • Real-time tracking and reporting of sales, inventory and storefront registrations • Families can turn in cash payments via credit card • System-calculated Scout sales for easy Trail's End Rewards ordering • Take Online Direct orders in the app as way to fundraise while social distancing Proven Results • Used by over 14,500 units & 160,000 Scouts • Over 10% growth for units that recorded more than 75% of sales in the app in 2019 • Credit Card transactions averaged 27% higher than cash Text APP APP to 62771 to download the App. Text APPGUI APPGUIDE DE to 62771 to download the App Quick Start Guide.
TRAIL’S END APP Only Scout accounts can log into the app. Leader accounts will not allow access.
TRAIL’S END LEADER PORTAL One Platform to Manage Your Fundraiser • Track All Scout Sales - Easily view and manage all app and online Scout sales in real-time. • Manage Inventory - Keep track of inventory levels and know where products are in real-time. • Coordinate Storefront Sites & Shifts - Create schedule for Scouts to sign up for booths you reserve in your community. • Place Popcorn Orders - Order popcorn for your council’s scheduled pick -ups. • Submit Rewards - Submit Trail’s End Reward orders for Scouts. Login a Log in at: t: www.Trails-End.com with your Trail’s End Leader account.
TRAIL’S END IMPROVEMENTS App pp Impr Improvements ements Unit Unit Leader Leader Por ortal tal Impr Improvements ements • Faster, more intuitive Scout registration • Onscreen guides to help leaders learn Unit Leader Portal features • Faster checkout (From 9 to 4 clicks) • Consolidated Scout table view to • List, grid and product detail views quickly manage orders, inventory, and • Record online orders directly in app storefront shifts • Sharable online cart so customer can • Robust products table to easily view enter shipping address and complete inventory at storefronts and with Scouts payment – great for social distancing! • Ability to convert orders between • New undelivered logic for Wagon Sales Wagon to Storefront so Scouts enter them correctly • Ability to change the shift credited to a • Credit payment option for parents to pay storefront order cash owed to unit • Improved Trail’s End Rewards focused on reaching next level and goal
ONLINE DIRECT Best & Preferred Way to Sell • Safest way for Scouts to sell • Scouts earn Double Points for TE Rewards • Traditional products and prices • $10 opening price point • No handling of products/cash for Scout or unit • New TE App Online Direct features: • Take Online Direct orders in the TE App • Text order to customer to complete purchase on their phone • Products popped fresh to order – shipped direct to customer. Text MY MYPLAN PLAN to 62771 to download: How to Sell $1,000 Social Distancing
ONLINE DIRECT HOW IT WORKS TWO WAYS TO SELL SHARE YOUR PAGE TAKE ONLINE DIRECT ORDERS IN THE APP 1. Share your fundraising page via email, text, or social media. 1. Pick your products. 2. Customers click you link to 2. Take payment (credit/debit only) place online orders. 3. Products ship to your customers. 3. Products ship to your customers.
SHOW AND SELL DISCUSSION • Historically largest portion of our sale. 74% in 2019 • Are locations willing to let us sell? • Are families willing to sell? • How do we manage locations? • Reduced product mix • Orders can be no more than 50% of 2019 order • Return Policy and Deadline • Payment up front for S&S • Focus on TO and Online • 2019 Balances ($7,000 still due)
ACCEPTING CREDIT/DEBIT CREDIT SALES ARE BEST FOR SCOUTS TELL YOUR CUSTOMERS, “WE PREFER CREDIT/DEBIT” Trail’s End pays for all credit card fees! • Bigger Rewards – Earn 1.5pts per $1 sold in the Trail’s End App • Safer – Scouts and Popcorn Kernels don’t have to handle cash • Higher Sales – Customers spent 27% more with credit vs. cash in 2019 • Easier – Parents turn in cash sales with credit/debit payments to their unit • Hardware – Scouts can accept credit/debit with Square readers or manual entry
TRAIL’S END REWARDS New in 2020 • Points based Rewards system encouraging Scouts to sell more with Online Direct and with credit cards • With changes to the way they sell, Scouts can earn more Rewards faster!
TRAIL’S END REWARDS Why do Scouts love Trail’s End Rewards? • Earn double points with Online Direct • Bigger prizes • Millions of choices on Amazon.com • Get prizes faster • Delivered to their door Why do Leaders love Trail’s End Rewards? • The Trail’s End leader portal is a one -stop shop for everything, including Rewards ordering. • Orders are tracked automatically for leaders when Scouts sell with the app and online. • It’s easy to communicate and manage because face -to-face and online sales count towards Rewards. • Trail’s End helps train and motivate Scouts through the App . Additional Council Prizes for Top Sellers
REGISTER YOUR UNIT
TRAIL’S END WEBINARS Text WEBINAR to 62771 to Register!
TRAIL’S END FACEBOOK Text FACEBO CEBOOK OK to 62771 to join!
START SELLING EARLY Reasons to Start Selling in July & August • Trail’s End Online Direct unit promotion: • Earn 5% of Online Direct sales as an Amazon.com gift card – Jul 1-Aug 15 • Unit must be registered by August 15, 2020 to qualify. • Scout Online Direct Entrepreneur Challenge • Scouts that will pledge to do their best to sell $2,500 or more through Online Direct from July 1 – August 15 will receive exclusive access to training and webinars from experts in business, marketing, and ecommerce. The first 200 Scouts to hit the goal will receive a $200 Amazon.com Gift Card. • Take the Pledge: https://www.surveymonkey.com/r/6MKNHGB
KEY DATES KEY D KEY DATE TES S TO O REMEMBER REMEMBER S&S Orders Due 08/11/2020 08/11/2020 S&S Payment Due to Council 10/9/2020 10/9/2020 Distribution 8/28/ 8/28/2020 2020 Take Order Due 10/15/2020 10/15/2020 Take Order Distribution 10/29/2020 10/29/2020 Final Payment Due to Council 12/1/2020 12/1/2020
YOUR UNIT EARNS Commission Commission Type ype: Commission Commission Per erce centa ntage ge: ONLINE DIRECT 35% 35% 35% (Cash Opt 35 % (Cash Option) ion) TRADITIONAL 33% (P 33% (Priz rize Opti e Option, on, must must use a use app pp) ONLINE DIRECT SALES 5% 5% (July 1 – Aug. 15, 2020, Unit must register to qualify.) (Amazon.com gift card)
Appendix: Traditional Products
Appendix: Online Direct $35 Chocolatey Caramel $25 Salted Caramel $30 Chocolatey Caramel $30 Dark Chocolate $25 Unbelievable Butter Crunch Tin Crunch Salted Caramels Popcorn 12pk $20 Blazin ’ Hot $15 Unbelievable Butter $20 White Cheddar $15 Popping Corn $10 Caramel Corn Popcorn Popcorn Popcorn Jar Customers pay shipping: $7.99 plus $.99 per additional item (bundles of 2 are $8.98; bundles of 3 are $9.97). Products & pricing subject to availability and change.
Appendix: Online Direct $70 Chocolate Lover’s Tin $65 Chocolate Lover’s Bundle $35 Cheese Lover’s Bundle • (2) Dark Chocolate Salted Caramels • (2) Dark Chocolate Salted Caramels • (1) White Cheddar Popcorn • (1) Chocolatey Caramel Crunch • (1) Chocolatey Caramel Crunch • (1) Blazin ’ Hot Popcorn Customers pay shipping: $7.99 plus $.99 per additional item (bundles of 2 are $8.98; bundles of 3 are $9.97). Products & pricing subject to availability and change.
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