Facebook and Cambridge Analytica $1M to buy the data 50 million - PowerPoint PPT Presentation

Big data - the large volume of data both structured and unstructured that inundates a business on a day-to-day basis. Big data can be analyzed for insights that lead to better decisions and strategic business moves

Facebook and Cambridge Analytica • $1M to buy the data • 50 million profiles • Analyzing people’s personal information to micro-target • Identify swing voters and craft messages likely to resonate

Facebook and Russians • $81M in Ads • Russian influence • Ads reached 126M users • 340 million shares

Analytics • $90B industry • Gain a competitive advantage • Fan engagement • Increase revenue

Analytics • Wearables to track fatigue, hydration, performance • RFID tracking record player movement 15 times per second • Share all data among all teams • Rise of the Data Analyst

Hacking • Steal data → make a profit • Uber • Paid hackers $100K; • Privacy breach cost $148M • City of Baltimore • Didn’t pay hackers • Financial impact of $18M

Identity Theft • Fastest growing crime in US • 15 million victims each year • $16B stolen each year • Equifax Breach • 147 million American • $700M in individual compensation

Lack of Privacy • 73% of consumers have concerns over personal data privacy • Predatory / safety concerns • 33% don’t monitor child’s internet / device usage • California Consumer Privacy Act effective 2020

• Use a firewall • Document cybersecurity policies • Plan for mobile devices • Educate all employees • Regularly back up data • Install anti-malware software • Use multifactor identification

By 2020 The cloud will drive 83% of enterprise workloads Half of global enterprises will be using at least one cloud platform *Forbes

“You own your data and retain all rights, title, and interest in the data you store with Office 365.” “You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you satys yours.” “We acquire no right, title or interest from you or your licensors under this Agreement in or to your Data, including any intellectual property rights therein.”

Numbers / Dates / Strings 2-d Plans Time / Hours / Days Tasks Costs PDF documents Production Emails Highly Organized Photos/videos Relational Databases Most data is unstructured Input, Search, and Manipulate Data

Source: Igneous

57% 48% 41% 14% Want to be warned Want consistent, Want forecasting , allowing Want online analytics up-to-date project when specific them to prepare for best and to see precisely which situations occur and financial worst case building events factors are affecting information profitability and by how much . Companies with the Right Data will see $430B in Productivity Gains by 2020 Source: Sage Construction Survey

% Complete Budgeted Hours Actual Hours Projected Completion % Hours Used % of Efficiency

Projected Costs to Completion Projections on Remaining Costs Costs to Date Original Budgets including Change Orders

23 23

Source: 2018 JBKnowledge ConTech Report

Source: 2018 JBKnowledge ConTech Report

55% $15.8B 29.1% 51.8% Costs of Manually Claims due to Solutions that Interoperability transfer data inaccurate data don’t integrate

57% 48% 41% 14% Want to be warned Want consistent, Want forecasting , allowing Want online analytics up-to-date project when specific them to prepare for best and to see precisely which situations occur and financial worst case building events factors are affecting information profitability and by how much . Source: Sage Construction Survey Companies with structured data will see $430B in productivity gains by 2020

Source: Construction Progress Coalition

Source: Construction Progress Coalition

In Construction 35% of project costs are accounted for by material waste and remedial work

Declining Labor Productivity Cost of Changes Quality Cost DFMA Constructability Experts Function Time to Market

35

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