engine branding optimization “The World’s Most Dominant Online Marketing Strategy”
AUTOMOTIVE CHALLENGES
CHALLENGES 1: ORGANIC SEARCH 2: LOCAL SEARCH 3: SOCIAL MEDIA 4: BRAND REPUTATION
LOW VISIBILITY AND KEYWORD RANKINGS LOW OR NO VISIBILITY IN COMPETITORS MARKETS CHALLENGES
WEEKLY AND MONTHLY CHANGES WITHIN SEARCH ENGINES CHALLENGES
GOOGLE: KEEPING UP WITH ALL OF THEIR MONTHLY UPDATES CHALLENGES
On-Site optimization issues That one change weekly Weekly / Monthly Website On-Site can impact your rankings Optimization Audits WHAT YOUR WEBSITE PROVIDER WILL NOT SHOW YOU! Technical issues that will effect rankings across Weekly / Monthly Site Technical Audit Desktop/Mobile CHALLENGES
PAY-PER-CLICK & DISPLAY ADVERTISING High Cost & Low Conversion Rate Yourself : When searching online, how often do you click on a PPC ad? Increasing your organic visibility across the major search and social engines, allows you to reduce PPC and display advertising costs! CHALLENGES
Social Media: low engagements, reach, growth in followers and share of voice Reputation: Daily management in upkeep of nearly 30 different reputation search engines CHALLENGES
Local Search Engines: Dealerships have to ensure that online consumers can find and reach your business. Content must be precise and accurate eliminating duplicate pages or outdated information. Publishing fresh optimized content weekly is critical. CHALLENGES
Traditional Media: When a dealership uses traditional advertising to get consumers into it's place of business it is critical to support that advertising with a strong online presence. If not, your advertising efforts will drive those consumers to your competition directly from your own marketing efforts and expense. CHALLENGES
Shopping Trends Today’s c ar shoppers are not making 1.7% contact through traditional lead channels. 7 out of 10 show up without Of visitors submitted a lead form every contacting the dealership via 3.9 phone or website email! Polk Research Vehicles are consider Source: Dataium CHALLENGES
High cost of 3 rd party market places selling you back your own local leads! CHALLENGES
WHAT ARE CONSUMERS SAYING ABOUT YOU? CHALLENGES
ENGINE BRANDING OPTIMIZATION STRATEGY
Strategy of EBO is to optimize and increase your brands consistency and visibility across all the organic, social, local and reputation search engines, giving you the competitive advantage to dominate online, gain exposure, visibility and market share from competitors markets.
GOING BEYOND TRADITIONAL – SEO – SEM – PPC Advertising By Increasing your visibility by 800% or more!
Insanity – Doing what everyone else is d oi ng and expecting different or better results!
Engine Branding Optimization
ORGANIC – LOCAL – SOCIAL - REPUTATION
The POWERSUITE is for the automotive dealer that needs and recognizes the importance's of increasing visibility online, reputation/ratings and social brand awareness while reducing overall advertising up to 30% or more! POWERSUITE
Is the most complete ALL-IN-ONE Branding & Marketing Platform for automotive dealers. Focusing on the 4 most important ORGANIC segments online. Providing a consistent LOCAL brand image and increasing online visibility! Ensuring you’re standing out and getting noticed more than your competitors across Organic, Local, Social and Reputation Search Engines . REPUTATION SOCIAL POWERSUITE
ORGANIC
Optimizing current website and deploying BrandSites that focus on each product and services offered. BrandSites target search patterns & keywords with custom content optimized to increase your brands lift in rankings and even multiple rankings within the Search Engine Result Pages (SERP). Organic search results have a higher conversion than any other form of online advertising. ORGANICSTRATEGY
YOUR WEBSITE ISN’T ENOUGH ! ORGANIC
YOUR WEBSITE ISN’T ENOUGH ! Imagine having 15 , 20 or more branding websites working for you! ORGANIC
How Do We Do It? Our monthly on-going strategies Social Social GOING BEYOND TRADITIONAL – SEO – SEM – PPC Advertising Monitoring Optimization Mentions Publishing By Increasing your visibility up to 500%, 800% or more! Network Content Social Syndication Link Building Marketing Signals
Organic Monthly Marketing Program • Deployment of BrandSites based on search term & keyword discovery • Term/link Building: Focusing on the top search patterns & keywords • Syndication: Of custom content across our publishing and partners networks • Monitoring of your websites optimization and Natural Organic link & Social Signal Increase! technical rankings • Reporting: On overall platforms visibility and rankings ORGANIC
Your Inventory: Syndicated out too free classified sites and dedicated BrandSites around your competitors! Syndication ORGANIC
ORGANIC IMPACT Organic Traffic Client: Columbia Nissan Time: 2 Months Impact: Increase in organic keywords and traffic Organic Keyword Rankings ORGANIC
SOCIAL MENTIONS & SIGNALS Social Signals can have an important impact on your overall rankings! Branding across social and search engines increases your visibility by giving your website the lift it needs to show up where SEO along isn’t enough ORGANIC
FACEBOOK ORGANIC SEARCH RESULTS Columbia Ford Ranking on Astoria Ford Search Results! ORGANIC
BRANDSITES Social and monthly search marketing working together to give your brand the lift needed to show up within competitors markets ORGANIC
BrandSites working together with your website to give you top ranking lifts and multiple results ORGANIC
Multiple BrandSites working together to gain online market share within a competitors search terms ORGANIC
BRANDSITES ORGANIC
BRANDSITES: LOCATION PAGE • Optimized for mobile organic search results • Collection of reviews • Showcase of reviews ORGANIC
YOUR DEALERSHIP BRANDSITES: RATINGS & REVIEWS • Organically rank on review searches • Collect reviews & ratings YOUR DEALERSHIP • Showcase reviews & ratings ORGANIC
YOUR DEALERSHIP BRANDSITES: • Content Driven • Popular Search Terms • Targets up to 3 different locations • Launched in your markets and competitors market ORGANIC
YOUR DEALERSHIP BRANDSITES: SERVICE Targets consumers searching for service and parts within yours and competitors market area ORGANIC
YOUR DEALERSHIP BRANDSITES: MODEL Reviews on specific models targeting model search terms within geo targeted areas ORGANIC
BRANDSITES: CREDIT Targeting consumers searching for car loans and lease deals ORGANIC
BRANDSITES: CONQUEST Targeting non brand competitors search terms ORGANIC
YOUR DEALERSHIP BRANDSITES: INVENTORY Displaying in SERPs around competitors market areas. Gaining results from competitors and 3 rd party online marketplaces ORGANIC
ORGANIC – LOCAL – SOCIAL - REPUTATION CASESTUDIES
SHEETS CDJR 349 increase in 1 st Place rankings Increase in higher rankings over top 4 competitors 552 increase in top 10 rankings 126% Increase In Visibility AFTER 1 st MONTH RESULTS
ADAMS CHRYSLER DODGE JEEP RAM BEFORE Managed by SR&B Advertising 1 st Place Positions: 759 Increase in Search Terms: 1302 Increase in Visibility: 2067% Social Traffic: 62% Increase Reviews: 426% Increase Since implementing (EBO) and our PowerSuite FEB 2016 4.0, Adams is averaging over 100 units per month $2.06 for the first time ever! Average cost for each unique RESULTS shopper
BEFORE FORT LAUDERDALE NISSAN 1 st Position: 259 Increase Top 10 Positions: 430 Increase AFTER 3 MONTHS Increase In Visibility: 534% Social Traffic: 174% Increase Reviews: 300%+ Increase RESULTS $1.86 Average cost for each unique shopper
AFTER 2 MONTHS ON PLATFORM POWERSUITE 4.0 Normal SEO & PPC COLUMBIA NISSAN Chart shows impact on direct START UP DATE GOOGLE KEYWORD RANKINGS website traffic and rankings via 3 rd party tracking service Normal SEO & PPC RESULTS GOOGLE ORGANIC TRAFFIC POWERSUITE 4.0 START UP DATE
BRANDREPUTATION
Why you should give CARE about your online reputation! ONE NEGATIVE REVIEW CAN STAND OUT LIKE A SORE THUMB AMONG HUNDREDS OF POSITIVE REVIEWS.
Analysis: “85 % Of Consumers Say They For nearly 9 in 10 consumers, an online review is equally as important as a personal Read Up To 10 Reviews” recommendation. “88 % Have Read Reviews To Determine The Quality Of A Local Business” “72 % Of Consumers Say That Positive Reviews Make Them Trust A Local Business More” Source: searchengineland.com
Businesses NEED online reviews. We build a Review Generation Platform to COLLECT help get those reviews when its most MONITOR important and before they share them online. 90% of consumers admit their buying decisions are influenced by online reviews! ENGAGE REPUTATION PROMOTE
REPUTATION MANAGEMENT PROCESS EMAIL/CRM EMAIL ALERTS DIRECT REVIEW PLATFORM PROMOTE TO 3 RD PARTY REVIEW SITES ORGANIC REPUTATION
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