Client Presentation What You Need To Know
Product Suite ❖ Search Engine Optimization: The ❖ Targeted Banner Advertising: C process of getting traffic from the Suite Targeting Display solutions are designed specifically to target “organic” (non -paid) search results page on search engines such as your audience at the local level. Google, Yahoo, and Bing. ❖ Social Content Management: ❖ Pay Per Click: Have your ad for Orbit Interactive will help you create your product or service appear on a powerful social media management program for your the first page of a search engine business configures your accounts when people look up specific on the world’s top social networking keywords associated with your sites. business. ❖ Reputation Management: Our ❖ Website Development: Your reputation management solution website can be the first allows you to see what people are impression people have of you saying about your brand across the and your business. Our team will internet. Local listings solution will design a website that will set allow you to edit your business’ your business apart from your information for over 70 directories, competitors. all from one place! Consistent branding is key for local business.
Partner Website Examples Target an audience across 99% of ALL ad servable sites and mobile apps. Access to over 84+ billion daily ad impressions across 2.2 Billion URLs. The C-Target can deliver a digital presence across the internet by integrating your clients message across leading content providers, big and small. C-Target Device Targeting C-Target can deliver your advertising across multiple devices. Campaigns across multiple devices have the ability to reach a larger audience . Desktop • Tablets • Browsers & Apps • Smart TV’s • Smart Phones
Banner Targeting Capabilities Geo-Fencing • Geo-Targeting • Waze App Targeting • Pre-Roll Video • Contextual Targeting • Mobile/App Pre-Roll Video • Contextual Keyword Targeting • Third-Party Data • Behavioral Targeting • Language Browser Targeting • Channel Targeting • Browser Targeting • Facebook Targeting • ISP Targeting • Instagram Targeting • Native Advertising • Twitter Targeting • IP Targeting • Banner Retargeting Capabilities Site Retargeting Geofence Retargeting • • Facebook Newsfeed In-Banner Video Retargeting • • Retargeting Twitter Retargeting • Facebook Retargeting Database Retargeting • • Native Search Retargeting Dynamic Retargeting • • Pre-Roll Retargeting •
Geotargeting ❖ Critical for local campaigns ❖ ZIP code targeting ❖ DMA targeting Mobile app and mobile Geo-fence retargeting website targeting Geo-fences can precisely Geo-fence offline conversion target customers of your tracking competitors Geo-fencing is a virtual perimeter around a real-world geographic location
Contextual Targeting Contextual ads target articles • that your consumers are reading regardless of the website. Advertisers can develop • customized keyword target lists Place your ad next to relevant • content 50% increase in recall • Native Advertising Targeting Capabilities: Search Retargeting • Interests • Age • Demo •
Site Retargeting 1. Site retargeting helps you recapture the interest of potential customers after they leave your website. 2. Research shows that site retargeting can improve click-through rates by up to 400%. How Retargeting Works
What & Why What Is Live Chat? Live chat on your website allows you to have real-time conversations with your customers. People coming to your website can click on your live chat widget to start a conversation with you or one of your customer service agents. Why Is Live Chat Important? 63% of 30% 75% respondents Increase In Satisfaction are more Conversions Rate likely to return to the site
SEM/PPC Goals: Leads Paid Google My Business Goals: Leads Organic SEO Goals: Leads Organic SEM/PPC Goals: Leads Paid
Search Engine Marketing SEM or PPC is online advertising • which an ad for your product or service appears on the first page of search engines when people search keywords that are associated with your business. Top 5 positions receive 80% of all • clicks Target people that are ready to buy • Very trackable • Immediate results • PPC Competitive Information
SEO
What Channels Does Your Business Need? There are about 400 Social or sharing sites out there with a more than 10 thousand users. Facebook: Twitter: Pinterest If you are looking to Twitter can be very If your business is a reach a large beneficial for your boutique, grocery, audience, the place to digital presence and hospitality, technology, start is Facebook. help you consistently non-profit, or anything Facebook offers drive traffic to your similar, then Pinterest targeted ads to help website. could be a great boost awareness for choice for you. your business. LinkedIn: Instagram: Having an active If you are a business LinkedIn presence can that would benefit be very beneficial for from showcasing businesses that find engaging photos to value in referrals. drive sales, Instagram might be perfect for you.
Reputation Management Your listings are instantly synced to over 40 sites and distributed up to 300 sites! A suite of online tools to help you monitor and manage your listings, reviews, and social activity all in one place. Mobile friendly responsive Business Center to manage all online activity. The Toolkit is the best solution for the individual who has more time and likes to take control of all aspects of their digital marketing and online presence. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online.
Website A website design project begins with building an understanding of your business and goals. This is how we ensure your online presence is an accurate representation of you and your business. Your website is the essence of your branding and is made so that it appeals to your target audience and brings them closer to the decision to become a customer. Responsive Website We create responsive websites that look great and convert leads on desktops, tablets, and mobile devices. Our creative team will design a website that helps your business and brand come to life! Help Educate Visitors • Converts Visitors Into Customers • Help Drive Sales • Landing pages • WordPress •
Reporting Reporting Metrics: ❖ Impressions ❖ Click through rates ❖ Devices ❖ Targeting strategies ❖ Conversion tracking ❖ Creatives ❖ Keywords
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