INNOVATION TRENDS IN TRAVEL AND MEDIA APRIL 2016 E N QUI RI E S @ L UXI AG L OBAL . C OM | L UXI AG L OBAL . C OM NO UNAUTHORISED DISTRIBUTION, SHARING OR COPYING OF IMAGES OR CONTENT
LUXIA IS THE LARGEST DIGITAL HOTEL AD NETWORK IN THE WORL D LUXIA is the go-to destination for brands seeking access to hard-to-reach travelling audiences; engaging them throughout the hotel environment across multiple guest facing technologies. LUXIA platforms include - WiFi, TV and Guest Service apps - as well as strategic brand partnerships. LUXIA provide new levels of proximity-targeting. Campaigns can be run at individual hotels, across entire cities, countries, regions or globally. MARKET LEADING AD UNIQUE DATA AND GUEST EXCLUSIVE HOTEL TECHNOLOGY INSIGHTS PARTNERSHIPS
T E C H N O L O G Y I S C H A N G I N G T R AV E L A N D M E D I A OPPORTUNITIES FOR TECH IS PART OF CONSUMER DEMANDS DRIVE BRANDS TO FIND & PEOPLE’S LIVES CHANGE IN TRAVEL PRODUCTS CONNECT WITH ELUSIVE AND SERVICES TRAVELING CONSUMERS
T H E U K I S N OW A M O B I L E S O C I E T Y DRIVERS Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social Cheaper hardware Improving tech media, bank and shop online. and so fu ware (33%) of internet users see their smartphone as the most important device for going online Increase in services http://media.ofcom.org.uk/news/2015/cmr-uk-2015/
T E C H N O L O G Y I S G I V I N G C O N S U M E R S M O R E T R AV E L P OW E R Self Service and Currency DIY Travel of Time Social Currency Personalised & Authentic Mobile Booking Experiences
M O B I L E S A L L OW M O R E T R AV E L A U TO N O M Y Highest growth in travel apps - 65% of same day hotel personalisation in 2015 - 332% reservations made via a In 2018, 10% of self-service check-in smartphone will be automatic 40% stated that their phone is the ‘most used recreational device for passing the time’ during travel using it to stay in touch with friends and 42% per cent of guests from the UK would 67% of hotel guests family (29%) and keeping up with rather operate their hotel room’s lighting, consider free, fast wifi work (22%) air conditioning and television via a display more important than instead of using a separate remote control clean linen and hot or switch water https://econsultancy.com/blog/65974-mobile-use-for-travel-and-holidays-rapidly-becoming-the-norm/ SITA, Airline IT Trends Survey 2015
T H E H OT E L I E R I N D U S T RY I S U P P I N G I T S G A M E AUDIO/VISION AND ENHANCING HOTEL PHONE LAMP SERVICES KEYLESS ROOMS SELF-SERVICE AND DIGITAL SET UP DIGITAL GUEST SERVICES FOR INFO AND ROOM CONTROLS http://www.telegraph.co.uk/travel/lists/The-worlds-most-hi-tech-hotels/
M A R K E T I N G I S A L S O M OV I N G “Mobile technology is rapidly transforming the way consumers across the world live their lives, and is disrupting business models across all industries. We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life.” Steve King - Worldwide Chief Executive O ffi cer - ZenithOptimedia
A C C O U N TA B L E B R A N D B U I L D I N G I S M O R E AVA I L A B L E I N T R AV E L Geo Targeting Mindset Machine Learning PLANNING TRAVEL HUB TRAVEL MARKETING Sponsorship Re-Targeting JOURNEY OPTIONS IN- TRANSIT PROXIMITY Predictive Content Premium Programmatic ACCOMMODATION
C A M P A I G N S A R E B E C O M I N G M O R E A C C U R AT E , I N R E A L - T I M E V I A C O N S U M E R S OW N D E V I C E S EXPANDING DATA MEDIA THIRD PARTY Wifi Welcome pages Merging First and Third Party Guest interfaces Data Partnerships - Telcos FIRST PARTY Dynamic digital Unique Consumer Profiles Geo-Fencing Location and Social Activity Re-targetting PMS (Property Management Systems) iBeacons IoT - Internet of Things HOW BOUGHT RFID / NFC Direct CRM Agency Premium Programmatic PMPs DSPs Trading Desk
A S T R AV E L L E R S H I T N E W L O C AT I O N S W I T H T H E I R D E V I C E V I A A P P S , W E B S I T E S A N D H OT S P OT S S O T H E L E V E L O F L E A R N I N G A N D R E L E VA N T E N G A G E M E N T I N C R E A S E S TH TH C C TH TH TH C C C
TO FIND OUT ABOUT OUR LATEST MEDIA OPPORTUNITIES AND CHECK AVAILABILITY ACROSS OUR HOTEL NETWORK; PLEASE CONTACT US TODAY EMAIL: MEDIA@LUXIAGLOBAL.COM TELEPHONE: +44 (0)20 3598 4089 ADDRESS: 14-18 HEDDON STREET, LONDON. W1B 4DA E N QUI RI E S @ L UXI AG L OBAL . C OM | L UXI AG L OBAL . C OM NO UNAUTHORISED DISTRIBUTION, SHARING OR COPYING OF IMAGES OR CONTENT
Recommend
More recommend
