MEDIA PLANNING SUPPORTING YOUR BUSINESS
SUMMARY About Us • Our services • Case histories • Credits & press
About us Medialease is an independent company, part of the international holding MediaLease. It’s qualified in media planning & media buying for multi-channel adv campaigns and in the development of special trade marketing projects. It works on local, national and international levels, through partnerships and performance agreements and it gives support to the companies in terms of media buying, business development and corporate barter. Thanks to its business nature, it can give support and help the client in managing his communication as well as his business. The media planners that compose our units base their job on networking, as it’s all about partnership with clients and suppliers: this way, we can face and satisfy the real needs of every market.
Our mission CHANGING YOUR MEDIA CONCEPT THE INDEPENDENT MEDIA COMPANY Being independent means to enjoy the Interacting in a broad perspective context possibility to cooperate with transparency dealing in all levels integrated media. with all the players , nobody excluded, and Thinking big, to offer the highest service develop efficient synergies and networks . Working with Medialease means working with an expert media planner, with a deep know-how in foreign integrated campaigns. This is an engagement to understand the Client’s goals. For our suppliers, this is a concrete business opportunity. For further information visit our website: http://http://www.medialease.ch
Our 7 key-values TRANSPARENCY INVESTIMENT PROBLEM INDEPENDENCE PARTNERSHIP NETWORK CROSS SECTORIAL SOLVING These are our key-values , who drive each and every action, approach, project, solution offered by Medialease.
Our partners MEDIA CENTERS AND ADV PUBLISHERS We work with the best players on demand , providing our expertise in order to offer tactical solutions that can support integrated strategical operations on campaigns. CREATIVE AGENCIES MEDIA We provide our know-how to complete the creative work by PLANNING integrating media planning & buying operations and, thanks to this, we can offer to the client a whole turn-key final service . CLIENTS We can offer tailor-suited solutions to those companies who need support in developing their business and communication: based on the Client’s goals, we recommend a strategy for the fastest recovery of your trade credits, aligning our process with the Client’s.
Our in-house unit dedicated to media planning Vertical units Senior accounts with specific market experience (fashion, pharma, food, automotive, no profit, agencies, tourism): a valid support for Client and media planners. Our accounts go all-in to understand your business and make sure you get the results you expect. Media planners with high specialization, to design campaigns with innovative tools and great impact both in formats and technologies. • TAYLORED MADE PLANNING• • BEST SOLUTIONS • • PERFORMANCE INCREASING• • ECONOMICALLY PROPER INVESTMENT •
Vertical Accounts Product categories NO PROFIT FOOD AUTOMOTIVE FASHION & ONLUS BEVERAGE LOCAL AGENCIES AND PHARMA ELECTRONICS TOURISTIC GOVERN & MEDICAL MARKETING INSTITUTIONS
Media labs Media capabilities PRINT OUT OF HOME AIRPORTS RADIO RETAIL MALLS (national and local) RAILWAY STATIONS DIGITAL CINEMA & MOBILE TV GEOOH FENCING (national and local)
Introduction Choose Medialease for a worldwide media planning WHERE WE PLAN YOUR CAMPAIGN LOCAL NATIONAL INTERNATIONAL IN DIFFERENT LOCAL IN FOREIGN ABROAD AREAS COUNTRIES Involving several countries developing very focused Selecting the most with a single coordinated geolocalized campaign in performing media tools in communication. local areas, with the aim to every country. increase penetration and enhance the return of your investment. Starting from your specific communication needs and your trade targets, we are able to plan all kinds of mediamix, and bring it everywhere, from micro to macro, with strategical as well as tactical coverage.
OUR SERVICES
Digital & Mobile Advertising Our approach Medialease makes the possibility to publish on web easier, without any intermediary steps. Thanks to Programmatic platforms , Medialease maximes online advertising investments in order to maximize your ROI. Emerging media, mobile, personalized messaging, online display, and on-demand video are expanding and evolving every day. Technology is providing connectivity and analytics that help marketers reach consumers in ways unimagined just a few years ago. We help you entering this new opportunities.
Medialease is official Digital & Mobile Google Partner Advertising Our proposal Display banner Special editions/formats Pre-roll video Content marketing Retargeting Google Adwords Facebook Ads DEM Mobile Lead Generation Programmatic
Digital & Mobile Why to choose it Fast planning analysis and Campaign management Adjustment of « just in time » strategy, in order to maximize the resul Deep geotargeting up to GPS coordinates Planning innovation by the most update technology Accurate investments to reach a defined target
Digital & Mobile Advertising: today Statistics on digital tools usage in Italy up to 2018 TOTAL INTERNET SOCIAL MEDIA MOBILE SOCIAL MEDIA ACTIVE POPULATION USERS USERS ACTIVE USERS USERS FROM MOBILE 59,33 43,31 34,00 49,19 30,00 MILLIONS MILLIONS MILLIONS MILLIONS MILLIONS URBANIZATION: PENETRATION: PENETRATION : PENETRATION : PENETRATION : 69% 73% 57% 83% 51%
Importance of geo-location Geo-location allows you to reach a target, always connected, in any place and time for immediate Call to action 24 mln Italians access web The 2016 traffic from mobile is Individuals look at the via mobile 29% higher than 2015 and it smartphone 150 times a day reaches 21% of the total traffic. (average) 24 millions 150 21 times % 47 % 79 47% Italians between 20 and 39 % y.o. are active on internet 79% of internet users access it every day
Out of Home Cross sectorial and digitalization From traditional OOH standards to digital integrated formats : we can plan everywhere, following your target and hitting it effectively. City display and roadside billboards located on busy arterials, digital screens, street furniture, transit, retail OOH advertising, adshels at bus stops on high streets and roadsides nationwide, with both traditional and digital screens. Advertisers can engage and inspire their audience.
Out of Home Why to choose it With Medialease you can: Choose the perimether of your campaign Choose the most suitable place where to communicate thanks to Geooh-Fencing Programm with different timings without concentrating your action in a unique period of the year (programmatic OOH) Limit your investment, reaching your target audience
Out of Home Airports In 2017, more than 165 millions passengers transited through all Italian airports. Airport advertising is an effective tool for contacting a large, high profile audience : professionals, entrepreneurs, managers, and opinion leaders. The possibilities to communicate at an airport are really multiple : one-to-one sampling distribution, dedicated expo areas, complete or partial digital or traditional circuits.
Out of Home Retail malls Over 109,310,000 generated leads in 1 year. Advertising in retail malls is a strategic tool for intercepting a wide and multiple audience. Video communication in shopping malls is really wide range: digitotem, display, and 55-inch screens.
Out of Home Railway stations Maximum geo-referencing for national, area and local plans. Mesurable and accountable outputs and Kubik evaluations. Flexibility in daily and weekly programming. Video communication in railway stations has has several styles: Digimupi, Mupi, and banners.
Radio Share Medialease supports the Client in the whole planning process. We select qualitative, innovative and performing formats, and we suggest according to the requirements all the new opportunities in the radio-media arena , also in broad-casting. Special and standards spaces, sponsorships, quotations: these are some of the solutions offered by Medialease, on local, national and foreign countries radio.
Television Extent, specialization Thanks to our autonomy major broadcast television, cable, syndication and satellite providers , guaranteeing a planning totally in line with the customer's requests, also taking advantage of the period opportunities (last minute proposals). Special formats, branded boxes, billboards, sponsorships, farfalle, product placements: we select every kind of TV format always useful to the Client’s target.
Print Information, frequency From daily newspapers to BtB magazines, we can select the best performing media and solutions, both for tactical and awareness activities. Adv, sampling, initiatives and special formats in national press, local, btb specialization, newspapers, periodicals, inflight magazines, house organ: these are some examples of plannable formats, all selectable according to the target audience of the campaign.
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