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What We Do Search Engine Optimization Custom Website Designs That - PowerPoint PPT Presentation

Oct 28, 2022 •471 likes •656 views

What We Do Search Engine Optimization Custom Website Designs That Convert More Visitors Into Customers Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo

  3. What We Do • Search Engine Optimization • Custom Website Designs That Convert More Visitors Into Customers • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation • Business Photography Including Google 360 Virtual Tours

  7. SEO Facts • Over 90% of websites have No SEO • 67% of people use Google, 16% Bing, 12% Yahoo

  8. SEO Basics • Keywords - Find out what keywords are being used by people searching online. • Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes. • Measure Results – You cannot improve what you do not measure.

  9. What Is A Keyword And Why Do I Care? • From Google - A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the more attraction power it has. • Because keywords are the foundation for inbound marketing (marketing to people already looking for your product or service)

  10. Start Discovering Keywords • Think Like A Customer And Do Some Searches • Listen To Your Customers • Follow Influencers In Your Industry • Google Search Suggestions • Pay Per Click Advertising • Keyword Tools • Your Competitors – View Source Code or Use keywordspy.com

  11. Where To Discover Initial Keywords? • Think Like A Customer • Listen To Your Customers • Follow Influencers In Your Industry • Google Search Suggestions • Your Competitors – View source code or use keywordspy.com • Keyword Tools

  12. Keyword Tools • WordStream http://www.wordstream.com/keywords • Wordtracker http://www.wordtracker.com/ • HitTail http://www.hittail.com/ • Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/ • SEM Rush http://www.semrush.com/ • Google Keyword Planner http://adwords.google.com/keywordplanner • Google Trends http://www.google.com/trends/ • SortMyList http://sortmylist.com/

  13. Keyword Considerations • The sun only shines on you when you are on the top of the mountain. • It is better to be on the top of many small mountains than half way up a huge one.

  14. Check Keyword Competitors • Google search allintitle: keyword shows you how many web pages include that keyword in a title tag.

  15. How To Measure Results Accurately • Sign out of Google and disable customization based on search history

  16. Get It All Down In Excel

  17. Learn More Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563

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