Do We Need a Bechdel Test for News? How Inclusiveness and - PowerPoint PPT Presentation

Do We Need a Bechdel Test for News? How Inclusiveness and Credibility Can Expand Coverage ONA Keynote Denver 2016 1

Bechdel Test – Popular Movies Sample ● The Social Network ● Harry Po3er and the Deathly Hallows: Part II ● Avatar ● The original Star Wars trilogy ● The en-re Lord of the Rings trilogy ● Run Lola Run Source: “ 10 Famous Films that Surprisingly Fail the Bechdel Test” , by Asher Cantrel, Film School Rejects 2

US Population Non Hispanic White Minority 1970 2014 2060e 17% 38% 43% 57% 62% 83% Source: US Census Bureau 3

Recent Journalism Gender Statistics Total News Staffing Bylines/Producer Credits Men Women Men Women 36% 41% 59% 64% Source: Women’s Media Center – Source: IMWF - Global Report on the Status of Women The Status of Women In US MEDIA 2015 in the News Media (2014) - United States results 4

Recent Journalism Race/Ethnicity Statistics ‘Print’ Dailies Staff Digital Only Staff White People of Color White People of Color 17% 23% 77% 83% Source: From ASNE 2016 – US newsrooms http://www.niemanlab.org/2016/09/ u-s-newsrooms-seem-to-be-getting-a-little-more-diverse-but-minority- journalists-are-still-well-a-minority/ 5

Lisa Stone Entrepreneur, Digital Strategist (BlogHer.com, Law.com) 6

Diverse audiences outperform in social media Women 77% 31% 44% 21% Men 25% 66% 24% 16% African- 47% 28% 67% 23% American 75% 38% 32% 28% Hispanic 32% White 70% 21% 20% Source: PewInternet.org 7 7

Diverse teams outperform financially In financial performance, how likely are companies in the top quartile for diversity to beat the bottom quartile? Gender-diverse Ethnically-diverse companies companies 35% 15% more likely more likely to out- to out- perform perform financially Source: www.mckinsey.com 8 8

Diverse audiences outspend • Women control and/or influence 70-80+% of household spending, a market estimated at $5 - $12.5 trillion globally • Asian-Americans report purchasing 69% more fresh seafood and 72% more fresh vegetables • Latinos are driving 3.5 times more beauty and personal care purchases than non-Hispanics • African-Americans with HH incomes > $100,000 are 44% more likely than Whites to use social media to voice support for brands, companies • LGBTQ buying power estimated at $917 billion in 2015 and growing Sources: Nielsen.com, Catalyst.org, Forbes.com, Bloomberg.com 9 9 Source: Nielsen, Catalyst, Forbes

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#Womenslives Incubator: First 120 days 1. We invited 713 influencers who care about quality journalism to join a private Facebook group. 240 said yes. 2. PRI editors posted one headline a day for influencers to share if they wanted to. They did… 3. 100 million social media headlines shared by influencers using the #womenslives hashtag* 4. 18 million unique people reached by #womenslives Tweets* alone Source: *TweetReach 11 1

#Womenslives Incubator: Coverage • In this Manila 'baby factory,' why women put up with crowding four to a bed. http://www.pri.org/stories/2015-03-05/manila-baby-factory-why-women-put-crowding-four-or-more-bed-after-giving-birth • Kenyan battles her mental health problems http://www.pri.org/stories/2015-03-03/fighting-funk-how-one-kenyan-battles-her-mental-health-problems-helping-others • Mozambique’s life saving surgeons who aren’t doctors at all… http://www.pri.org/stories/2015-04-27/mozambiques-life-saving-surgeons-arent-doctors-all • In Bangladesh, an app that lets women speak without fear http://www.pri.org/stories/2015-04-06/bangladesh-app-lets-women-speak-without-fear Source: PRI.org 12 1

13 Source: BlogHer.com 1

14 1 Source: BlogHer.com

One: Have you defined the opportunity or problem to solve together with a community? à Determine your question à What ROI do you seek? à Write a mission statement for working with the community Source:@LisaStone 15 15

Two: Form an advisory board – and use it à Invite and incent a diverse, senior and innovative advisory board to improve the discussion, maximize the opportunity, and expand and share the concept – online, via social, and in person Source:@LisaStone 16 Photo source: BlogHer.com 16

Three : Ask— don’t tell—the community to participate à Develop an invitation à Advocate(s) à Share ownership with the community Source:@LisaStone 17 17

Four : Invest in community development à Be mobile and social à Be LIVE à K = Engage in the conversation à Make every minute accountable to your mission Source:@LisaStone 18 18

Five: Don’t journalists lead by listening? 19 Photo source: BlogHer.com 19

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Vanessa K. De Luca Editor in Chief, Essence Magazine 21

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Jose Antonio Vargas Founder and Editor, #EmergingUs.com and Founder and CEO, DefineAmerican.com 26

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Alisa Miller President & CEO, PRI 28

PRI’s Ambitious Inclusiveness: PRI’s staff, leadership, national board and our storytelling and journalism better reflect the diversity of United States. 29

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PRI Bylines Gender Race/Ethnicity Men Women White People of Color 27% 48% 52% 73% Source: PRI Inclusiveness Report 2016 31

PRI Sources Gender Race/Ethnicity Men Women White People of Color 35% 38% 65% 62% Source: PRI Inclusiveness Report 2016 32

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The Full Story Test 1. Are our content priorities committing us to be more inclusive and tell the stories that aren’t being told? 2. Are we tracking the diversity of staff, leadership and board? How do we measure up? 3. Do we regularly measure the diversity of bylines and sources ? Do we have goals? Source: Alisa Miller, PRI 34

Thank you! 35