Reuters Digital News Report 2014 Key Findings: Finland
Agenda � Background and methodology � Overall news consumption � Devices to access news � Digital devices and t he news day � Pathways to the news � Social media, sharing and part icipat ion � Paying for news � News videos � Trust and partiality
Background and methodology � This st udy has been commissioned to underst and how news is current ly being consumed globally with a particular focus on digital news consumption and devices used to access t he news. The research was conducted online in lat e January 2014. � The data was weighted to target s set on age and gender, region, newspaper readership and social grade t o reflect the t ot al populat ion. The sample is reflective of the populat ion who have access t o the internet. Respondent s were screened out if t hey had not accessed news in t he last mont h. � A comprehensive online quest ionnaire was designed with input from all st akeholders to capt ure all aspect s of news consumpt ion. Core quest ions were asked in France, Germany, Denmark, S pain, Italy, Finland, Japan, Brazil and t he USA as well as the UK to a nat ionally representative audience to provide an int ernat ional comparison. � This is a study for the Reuters Instit ute made possible wit h the support of several companies and academic organizations. The survey was conduct ed by Y ouGov. In Finland, the research was coordinat ed by The Media Indust ry Research Foundat ion of Finland. This slide present at ion and t he Finnish report of key findings were compiled by COMET Research Cent re at the Universit y of Tampere. Starting Non news Final Total Internet Country sample users sample population penetration US A 2384 8% 2197 313 847 465 78% UK 2271 2082 8% 63 047 162 84% Germany 2116 3% 2063 81 305 856 83% France 2039 5% 1946 65 630 692 80% Denmark 2075 2% 2036 5 543 453 90% Finland 1532 1% 1520 5 262 930 89% S pain 2082 3% 2017 47 042 984 67% Italy 2041 2% 2010 61 261 254 58% Urban Brazil 1037 2% 1015 193 946 886 46% Japan 2015 2% 1973 127 368 088 80%
OVERALL NEWS CONS UMPTION
Weekly use of different media for accessing news Finland, N=1520 Television news programmes or bulletins 78% Printed newspapers 56% Websites/ apps of newspapers 52% Websites/ apps of TV and radio companies 45% Social media such as Facebook or Twitter 36% Radio news programmes or bulletins 32% Websites/ apps of other news outlets (Ampparit.com etc.) 20% Websites/ apps of news magazines 16% Digipapers/ e-papers 14% Printed magazines 14% Blogs 9% 24 hour news television channels 6% Other 3% None of these 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Q3. Which, if any, of t he following have you used in t he _last week_ as a source of news? (Please select all t hat apply)
Traditional media’s online services and N = All t he respondent s pure players as sources of news 80% 71% 70% 62% 62% Traditional Pure player 60% 55% 55% 52% 47% 46% 50% 41% 41% 39% 38% 40% 28% 28% 30% 26% 26% 20% 20% 20% 16% 10% 10% 0% Finland Denmark Spain UK Urban Italy France Germany US J apan Brasil Q3. Which, if any, of t he following have you used in t he _last week_ as a source of news? (Please select all t hat apply)
Weekly use of printed papers for Finland accessing news News source: N=1520 Most import ant news source: N=1369 80% 73% 70% 60% 60% 54% 50% 43% 39% 40% 28% 30% 22% 20% 17% 13% 10% 7% 0% 18-24 25-34 35-44 45-54 55+ News source M ost important news source Q3. Which, if any, of t he following have you used in t he last week as a source of news? (Please select all t hat apply) Q4: You say you’ ve used these sources of news in the last week, which would you say is your MAIN source of news / Net : printed (newspapers and magazines)
News sources accessed last week Traditional sources Online sources Iltalehti.fi 57% Yle TV-uut iset 61% Ilta-S anomat (iltasanomat.fi) 56% MTV uutiset 55% Helsingin S anomat (hs.fi) 31% Maakunta-/ paikallislehti MTV uutiset (mt v.fi/ uutiset) 27% 36% Yle TV-uut iset… 22% Ilta-S anomat 31% Maakunta-/ paikallislehti verkossa 17% Ilt aleht i 28% Taloussanomat.fi 16% Kauppalehti.fi 15% Helsingin S anomat 25% Yle1 (radio) uutiset … 14% Yle1 (radio) uutiset 24% Ampparit.com 13% Ilmaisj akelulehti, esim. Met ro Aamulehti.fi 22% 10% Ulkomaiset sanomalehdet tai TV-… 8% Kaupalliset radiouutiset 13% Uusi S uomi (uusisuomi.fi) 8% Aamulehti 10% Ilmaisj akelulehtien, kuten esim.… 7% S uomi24.fi 7% Kauppalehti 9% Muu 6% Ulkomaiset sanomalehdet tai TV-… 4% Muut S uomen ulkopuoliset… 5% Hufvudstadsbladet 1% Kaupalliset radiouutiset verkossa 2% Google News 2% Ot her 7% HBL.fi 2% Dont know 1% Dont know 1% None of these 7% None of these 5% Q5a. Which, if any, of t he following have you used t o access news in t he last week? Via t radit ional (Radio/ TV/ Print ) 8 Q5b. Which, if any, of t he following have you used t o access news in t he last week? Via online (comput er, mobile, t ablet , e-reader)
Newspaper usage: Combined, print and online Wit h t he except ion of France and Italy, newspapers reach t hree quart ers of all t hose int erest ed in news - t hrough a combinat ion of print and online. Finland has 93% combined reach wit h enormous levels of overlap (not subst it ut ion) and Denmark is t he same - part ly driven by bundled print and online subscript ions. In t he US we have seen falling print sales and much more subst it ut ion In general, t hough, most online newspaper users ALS O use a print product 93% Combined reach Print newspaper Online newspaper 83% 82% 81% 79% 78% 75% 75% 74% 72% 70% 69% 68% 67% 67% 67% 67% 65% 61% 58% 55% 55% 49% 49% 48% 44% 40% 35% 33% 31% Finland Denmark Spain Italy Germany Japan Urban Brazil UK USA France Q5. Which, if any, of t he f ollowing have you used t o access news in t he last week? Base: All market s 2014 – UK: 2082; Germany: 2063; S pain: 2017; It aly: 2010; France: 1946; Denmark: 2036; Finland: 1520; US A: 9 2197; Urban Brazil: 1015; Japan: 1973
DEVICES TO ACCES S NEWS
Devices for accessing news last week Finland, those who use digit al devices N=1470 23% 6% 41% 13% 1% 6% 3% Q8b. Which, if any, of the following devices have you used to access NEWS in the last week?
Accessing news via apps and a browser Those who accessed news via mobile last week. Finland: N=667 60% Great Britain: N=658 52% 50% 47% 40% 38% 30% 26% 20% 14% 10% 8% 10% 4% 0% I mainly use news apps I I mainly use news websites via I use news apps and mobile Not sure downloaded from an app store the standard web browser on websites about the same my device Finland Great Britain
DIGITAL DEVICES AND THE NEWS DAY
Those accessing news several times in a day according to the use of digital devices 90% 85% 85% 82% 81% 80% 80% 76% 75% 72% 70% 70% 57% 60% 50% 40% 30% 20% 10% 0% Smart phone Smart phone and Smart phone and tablet All three devices All respondents computer Finland Great Britain Q1b:Typically, how often do you access news. By news we mean national, international, regional/ local news and other topical events accessed via radio, TV, newspaper or online.
Accessing the news during the day Finland, N=1520 100% 90% All 18-24 25-34 35-44 45-54 55+ 80% 70% 60% 50% 40% 30% 20% 10% 0% First thing in the Later in the Lunchtime Afternoon Early evenging Late evening Last thing at night morning morning Q4b: When do you typically access the news? (Please select all that apply )
P ATHWAYS TO THE NEWS
Pathways to the online news Finland, N=1520 Directly accessed one of more newswebsites/ apps 57% Used Facebook or other social network and came across news 23% Search engine (e.g. Google, Bing) for the name of a particular 21% website Used aggregate (Ampparit/ Aukio/ Suomi24) 14% Via email newsletter or alert 11% Search engine (e.g. Google, Bing) for a particular news story 9% A news alert via SM S or app on mobile phone 5% Used Twitter 3% Other 4% Don't know 11% 0% 10% 20% 30% 40% 50% 60% Q10:Thinking about you got news online (via computer, mobile or any device) in the LAST WEEK, which were the ways in which you came across news stories? (Please select all that apply)
S earches and social media as pathways Finland, N=1520 to the news 35% 33% 32% 29% 30% 28% 28% 26% 25% 21% 19% 20% 17% 15% 15% 10% 5% 0% 18-24 25-34 35-44 45-54 55 + Search engine Social media Q10: Thinking about you got news online (via computer, mobile or any device) in the LAST WEEK, which were the ways in which you came across news stories? (Please select all that apply)
S OCIAL MEDIA, S HARING AND P ARTICIP ATION
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