#UK election, mainstream media and the role of the internet MMX Reuters Institute for the Study of Journalism
TV debates MMX Reuters Institute for the Study of Journalism
TV debates MMX Reuters Institute for the Study of Journalism
Twitter and mainstream media MMX Reuters Institute for the Study of Journalism
TV debates MMX Reuters Institute for the Study of Journalism
Twitter and the media elites “This was entirely different .... previously you’d have to wait for the morning papers to see what everyone else was saying – now I’m reading what people are saying and writing in real time.” Jon Sopel: BBC presenter MMX Reuters Institute for the Study of Journalism
Twitter and the media elites “It has great immediacy ...the way it forces people to condense their views into 140 characters is quite brilliant. It forces people to cut right to the chase. It is a fantastic journalistic tool” Edward Roussel, Digital Editor Telegraph MMX Reuters Institute for the Study of Journalism
Twitter and politics MMX Reuters Institute for the Study of Journalism
Twitter and politics MMX Reuters Institute for the Study of Journalism
Crowdsourcing the cuts MMX Reuters Institute for the Study of Journalism
Crowdsourcing the cuts MMX Reuters Institute for the Study of Journalism
Twitter and election night MMX Reuters Institute for the Study of Journalism
Twitter and election night MMX Reuters Institute for the Study of Journalism
Twitter and election night MMX Reuters Institute for the Study of Journalism
You Tube and Twitter MMX Reuters Institute for the Study of Journalism
Twitter implications o Real time news wire – - this is where stories are breaking - mainstream media now validate news o Quickening news cycle - dilemmas for editors and politicians - better labelling - can’t carry on as if nothing happening o Importance of the backchannel - need to engage and listen and respond MMX Reuters Institute for the Study of Journalism
Impact of Facebook o Millions of new political conversations o Vibrant polls - 500,000 for single event o 1.8m told friends they had voted o Thousands of political groups o Increased voter registration MMX Reuters Institute for the Study of Journalism
Turnout and engagement o Overall turnout: + 4% o 18-24 turnout : +7% (MORI), +15% (BES) o 81% of 18-24s felt engaged (Orange/YouGov) MMX Reuters Institute for the Study of Journalism
Digital natives – changing media consumption o Internet was primary source of election news o Didn’t buy newspapers, but did rely on mainstream media o Typically used multiple news sources and multimedia o Prepared to go directly to source material o Used full range of social functionality (protest, share, read) MMX Reuters Institute for the Study of Journalism
Digital natives – changing media consumption MMX Reuters Institute for the Study of Journalism
Digital natives: Verbatims “I like to have a well rounded understanding. This means I use a lot of other sources for information e.g. party websites.” “I messaged the local Tory candidate to tell him he didn’t have my vote.” “I didn’t organise an event, but my friend made a Facebook event for an election night gathering, to watch the results together.” “Sharing different pieces of information and articles we had read via social media gave me a better understanding of the parties and their policies” MMX Reuters Institute for the Study of Journalism
Political parties use of social media MMX Reuters Institute for the Study of Journalism
Political parties use of social media MMX Reuters Institute for the Study of Journalism
Political parties: downstream referrals MMX Reuters Institute for the Study of Journalism
Labour: targeting activists • 60,000 contacts via virtual phone bank • Increased day to day contacts by 3x • 450,000 contacts a week MMX Reuters Institute for the Study of Journalism
Lib-Dems: capturing the social wave MMX Reuters Institute for the Study of Journalism
The fifth estate: openness and transparency MMX Reuters Institute for the Study of Journalism
The fifth estate: openness and transparency “We announced new posters in Twitter and Facebook and that triggered a growth in visitors to those platforms. It’s essentially what enabled us to contest a £500,000 Tory advertising campaign at zero cost” Clifford Singer: Founder mydavidcameron.com MMX Reuters Institute for the Study of Journalism
The fifth estate: openness and transparency ‘ These spent shells of the campaign were never meant to be seen online. We’ve left our cameras running, and(now) we can show the newsreel of the ground war’ Julian Todd, thestraightchoice.org MMX Reuters Institute for the Study of Journalism
Making politics more open MMX Reuters Institute for the Study of Journalism
Vote Match: openness and transparency Vote Match is designed to try and help the genuinely undecided ‘punter’ make an informed decision on who to trust with their vote . . . Vote Match provides a quick and easy way to research the runners and riders. Peter Facey Director Unlock Democracy MMX Reuters Institute for the Study of Journalism
Vote Match: openness and transparency • 1 million surveys completed • Over half in last days of campaign • half from 18-24 year olds MMX Reuters Institute for the Study of Journalism
#UK election, mainstream media and the role of the internet MMX Reuters Institute for the Study of Journalism
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