Reuters Institute Digital News Report 2015 TRACKING THE FUTURE OF NEWS Dr David Levy Dr Rasmus Kleis Nielsen Director Director of Research Reuters Institute for the Reuters Institute for the Study of Journalism Study of Journalism
Bac Backg kground ound and and 12 COUNTRIES IN MAIN REPORT methodolog methodol ogy One of the largest news surveys in the world. Explores the online news habits of more than 30,000 people in eighteen countries in 2015. Research conducted online in January/early February 2015. Additional analysis of key themes, country level insights from network of partners Next year’s report will poll in 26 countries. Please note that Brazil is representative of an urban population rather than a national population. Source: Internet World Stats www.internetworldstats.com internet population estimate 2014. 30/10/ RISJ Digital News Report 2015 2 2015
Bac Backg kground ound and and nd REP A F A FUR URTHE THER 6 R 6 CO COUNTRIES UNTRIES IN IN 2 nd REPOR ORT methodology methodolog One of the largest news surveys in the world. Explores the online news habits of more than 30,000 people in eighteen countries. Research conducted online in January/early February 2015. Additional analysis of key themes, country level insights from network of partners. Next year’s report will poll in 26 countries. RISJ Digital News Report 2015 3
Key ey Move to mobile quickening – smartphone ever more central finding findings Growing power of social platforms (and messaging apps) Video and new visual formats finally taking off Increased disruption for traditional media from new wave of digital-born companies and aggregators RISJ Digital News Report 2015 4
PUBLIC SER PUBLIC SERVICE VICE BR BROADCASTERS ADCASTERS
Offl Of fline ine an and on d onli line ne rea each of h of the the pu public blic se service vice br broa oadc dcas aste ter r in in ea each h co coun untr try y (News) (News) 100% 80% 77% 72% 72% 60% 68% 62% 56% Offline reach 49% 40% 48% Online reach 37% 34% 32% 20% 7% 20% 15% 15% 13% 0% Czech UK Denmark Netherlands Poland Italy Germany France Republic Q5a. Which, if any, of the following have you used to access news in the last week ? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Italy offline reach estimated as TG1,2,3 combined with RAI News with an assumption of 66% TG1,2,3,4,5 code.
Offl Of fline ine an and on d onli line ne rea each of h of the the pu public blic se service vice broa br oadc dcas aste ter r in in ea each h co coun untr try y amo among ng 18 18-24 24s s (News) (News) 100% 100% 80% 80% 60% 60% 56% 55% 53% 52% Offline reach Offline reach 50% 50% 40% 40% 47% Online reach Online reach 20% 20% 25% 24% 22% 22% 7% 14% 13% 14% 9% 0% 0% Czech Czech UK UK Denmark Denmark Netherlands Netherlands Poland Poland Italy Italy Germany Germany France France Republic Republic Q5a. Which, if any, of the following have you used to access news in the last week ? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional platforms) Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader) Base: Total sample in each country Note: Italy offline reach estimated as TG1,2,3 combined with RAI News with an assumption of 66% TG1,2,3,4,5 code.
PRIV PRIVATE MEDIA TE MEDIA
Pr Propor oportion tha tion that paid f t paid for or any any for orm of m of online online news news content in the content in the last y last year ear 100% 80% 60% 40% 20% 17% 13% 12% 10% 10% 7% 7% 6% 0% Poland Denmark Italy France Netherlands Czech Germany UK Republic Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app) Q7aii. You said you have not paid for online digital content in the last year… How likely or unlikely would you be to pay IN THE FUT URE for online news from particular sources that you like? Base: Total sample in each country Note: Figures for likely to pay include those who said that they are either very likely or somewhat likely to pay for online news content in the future.
Pr Propor oportion tha tion that paid f t paid for or any any for orm of m of online online news news content in the last y content in the last year ear, , and said and said they a they are e lik likel ely y to to pay in pay in the the futur future 100% 80% Likely to pay 60% 40% Paid for online news 13% 19% 20% 11% 9% 8% 11% 9% 6% 17% 13% 12% 10% 10% 7% 7% 6% 0% Poland Denmark Italy France Netherlands Czech Germany UK Republic Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app) Q7aii. You said you have not paid for online digital content in the last year… How likely or unlikely would you be to pay IN THE FUT URE for online news from particular sources that you like? Base: Total sample in each country Note: Figures for likely to pay include those who said that they are either very likely or somewhat likely to pay for online news content in the future.
Adv Adver ertising tising revenues and ad enues and ad-bloc blocker ers Sources: IAB, News Digital Ad Spend from Advertising Association/Warc Expenditure Report RISJ Digital News Report 2015 11
Spon Sponsor sored and ed and br branded anded content content 33% 33% feel disappointed or deceived after reading an article that turned out to be paid for by an advertiser 28% 28% feel more negatively towards the news organisation RISJ Digital News Report 2015 12
DIGIT DIGITAL AL INTERMEDIARIES INTERMEDIARIES
Pr Prop opor ortion tion th that t us use e ea each h met metho hod d as as a a pa path thway ay to to on onli line ne ne news ws co cont nten ent POL CZE FRA ITA NED DNK UK GER Direct access to brand 30% 38% 27% 20% 43% 54% 52% 26% Search engine 65% 59% 40% 66% 24% 29% 32% 45% Social media 41% 34% 21% 33% 34% 38% 28% 20% Q13. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories? Please select all that apply. Base: Total sample in each country
Points oints for or Clear common trends as well as national differences discussion discussion More news available than ever before but challenges for industry o New platforms and generational shifts o Search for new business models and increased political tensions o Some brands succeed in breaking through in more competitive and distributed environment RISJ Digital News Report 2015 15
Mor More inf e infor orma mation tion www.digitalnewsreport.org RISJ Digital News Report 2015 16
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