Communications Worldview Business Planning for Nonprofit - PowerPoint PPT Presentation

Jan 21, 2024 •350 likes •563 views

Communications Worldview Business Planning for Nonprofit Communicators Robb Lee Chief Marketing & Communications Officer ASAE What Are They Thinking? - Need money for the next new thing - How long will this take? - Maybe

Communications Worldview
Business Planning for Nonprofit Communicators Robb Lee Chief Marketing & Communications Officer ASAE
“What Are They Thinking?” - Need money for the next “new” thing - How long will this take? - Maybe they enjoy talking about Marcomm or maybe they don’t
Organization Business Communications (only if necessary)
Applying Margin Quadrant Analysis to Communications Cost Plus Break-Even Subsidized Developmental
Choose Your Lexicon Branch of knowledge
Frame Your Story with Three Pillars Organization/Enterprise Impact Business/Bottom-line Contribution Communications
Always Focus on the Unmet Need
Risk Perspective Live with uncertainty over error
Are You Willing to Say No?

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