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DIGITAL MARKETER CONTENT MARKETING CERTIFICATION Ive built and - PowerPoint PPT Presentation

Aug 20, 2023 •330 likes •719 views

DIGITAL MARKETER CONTENT MARKETING CERTIFICATION Ive built and executed content strategies for brands like Crazy Egg, salesforce.com and now Digital Marketer. Ive produced thousands of pieces of content for the web. I

  1. DIGITAL MARKETER CONTENT MARKETING CERTIFICATION

  2. • I’ve built and executed content strategies for brands like Crazy Egg, salesforce.com and now… Digital Marketer. • I’ve produced thousands of pieces of content for the web. • I also have experience in analytics, social media marketing and SEO. Russ Henneberry Director of Editorial Digital Marketer

  3. HERE’S WHAT TO EXPECT…

  4. We’re Going To Learn… • Lesson 1 - Start Here • Lesson 2 - Top Of Funnel Content • Lesson 3 - Middle of Funnel Content • Lesson 4 - Bottom of Funnel Content • Lesson 5 - Blog Marketing • Lesson 6 - Content Distribution

  5. More Of What To Expect… • You will have access to this slide deck and other resources throughout the training. • Take notes. • A certification exam is given at the end of the course. • The certification exam is open note and open resource. • You will need to score a 70%+ to receive your certification.

  6. CONTENT MARKETING THE WHAT AND WHY

  7. BUSINESS OWNERS AND EXECUTIVES ONLY CARE ABOUT REVENUE AND COSTS…

  8. CONTENT MARKETING IS THE INTERSECTION OF ADVERTISING AND PUBLISHING…

  9. Content Advertising

  10. Content Advertising

  11. Content Advertising

  12. DO YOU NEED GOOD CONTENT?

  13. THE CONTENT MARKETING FORMULA

  14. GREAT CONTENT = AUDIENCE

  15. AUDIENCE = ADVERTISING

  16. POOR CONTENT = NO AUDIENCE

  17. NO AUDIENCE = NO ADVERTISING

  18. Content Marketing Is Hot… SOURCE: Google Trends

  19. Copyblogger Is A Software Company…

  20. Mc Donald’s Is A Hamburger Company…

  21. Cordell & Cordell Is A Family Attorney Firm…

  22. Cordell & Cordell Is A Family Attorney Firm…

  23. Lowe’s Is A Home Improvement Company…

  24. Survival Life Is A Survival Training Company…

  25. …THEY ARE ALL MEDIA COMPANIES … AND SO ARE YOU…

  26. “Media is anything that aggregates the attention of a definable market segment into a specific location at a predicable time.”

  27. Harley Davidson Is Media…

  28. Apple Is Media…

  29. “Media is anything that aggregates the attention of a definable market segment into a specific location at a predicable time.”

  30. CUSTOMER AVATAR

  31. COMPLETE AVATAR WORKSHEET

  32. CONTENT TECHNOLOGY

  33. TECHNOLOGY YOU MIGHT NEED… WEBINAR SOFTWARE CONTENT MANAGEMENT SYSTEM IMAGE EDITING SOFTWARE EMAIL SERVICE PROVIDER SCREENCASTING SOFTWARE MICROPHONE SCREEN CAPTURE SOFTWARE VIDEO CAMERA

  34. Here’s What We Recommend…

  35. THE MARKETING FUNNEL

  36. There Is A Sequence You Must Follow…

  37. Here’s What It Looks Like As A Content Marketer…

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