ATTRACTING CUSTOMERS TO YOUR SITE PART 2 jane hamill 1 YOUR - PowerPoint PPT Presentation

SELL MORE PRODUCTS ONLINE STEP FOUR ATTRACTING CUSTOMERS TO YOUR SITE PART 2 jane hamill 1

YOUR CONTENT MARKETING STRATEGY 2

CONTENT: THE GIFT THAT KEEPS ON GIVING Posted August 26, 2011 and still in the top 2 for organic traffic to my site

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BEST STRATEGY #1: Q&A, #ASK  You answer questions from your community  My favorite strategy EVER – it’s the easiest in many ways  Never have to come up with content, they give it to you  Easy to do in ANY format – video, written, podcast, screenshot videos  People LOVE it 5

BEST STRATEGY #1: Q&A, #ASK 6

Q&A examples 7

BEST STRATEGY #2: VIDEO  Can be live or taped  Can be talking head or screenshot  Less prep time than writing articles  Use bullet points and just start talking  You’ll get a LOT better with practice  YouTube, Facebook, FB LIVE, Periscope, always get posted to your blog 8

CONTENT: THE POWER OF VIDEO  Made this ONE video  Uploaded it to YouTube on Feb. 1, 2012  Never touched it again  Consistent traffic to this day with NO effort  750 Likes 117, 854 views!

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how to use it for YOUR business 11

23+ million views 304,000 subscribers Marie Forleo - Marie TV 12

STRIVE FOR PROGRESS / BE REALISTIC  “ I did MarieTV for over a year before we really started to see significant list building and viral sharing happening from our videos. ”  “Consistency”  “Don’t give up”  “Focus on quality over quantity”

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BEST STRATEGY #3: LISTICLES / CURATED CONTENT  Consider the idea of NEVER needing to come up with brand-new content at all  You can become a curator of other people’s content and still provide terrific value and info for your community  Only YOU can interpret what happens around you in YOUR way  That has value! It has the KLT factor (know, like, trust)  You save people time and energy – you’re the sieve  Why not get the info from YOU? If I think you “get” me, I’ll get it from you 15

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CURATED CONTENT 17

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LISTICLES 19

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examples of listicles 21

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GETTING HELP K eep asking yourself… “What can I NOT do?” 23

GETTING HELP Resources for getting help and outsourcing  Fiverr  Upwork  Task Rabbit (real people in your city)  Clarity - get expert advice by the minute  YouTube Space – certain cities only 24

GETTING HELP You don’t have to do it all yourself! What can you outsource?  Research  Formatting and posting blog posts  Editing  Video and audio editing  Photo research, sizing and uploading  Creating graphics for your site, blog or social media  Formatting documents and PDF’s  Creating Infographics  Photo descriptions (3 different places to describe the photo – for SEO ) 25

UPWORK 26

OUTSOURCING THE HEAVY LIFTING 27

UPLOADING PHOTOS 28