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Day One https://youtu.be/apFEhHtsVVE Day One SUMMIT PROGRAM DAY 1: - PowerPoint PPT Presentation

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Day One https://youtu.be/apFEhHtsVVE Day One SUMMIT PROGRAM DAY 1: 6 June 2019 Text HOSTESS: Lasea Vorster MASTERS OF CEREMONY : Africa Melane TIME ITEM SPEAKERS 07h00 07h30 Breakfast & Registration Solly Moeng Summit Convenor

  2. Day One https://youtu.be/apFEhHtsVVE

  3. Day One SUMMIT PROGRAM DAY 1: 6 June 2019 • Text HOSTESS: Lasea Vorster MASTERS OF CEREMONY : Africa Melane TIME ITEM SPEAKERS 07h00 – 07h30 Breakfast & Registration Solly Moeng – Summit Convenor 07h50 - 08h00 Welcome & opening address Brand Summit SA: Convenor Alderman Herman Mashaba: Executive 08h00-08h25 Official CoJ Welcome Address Mayor of Johannesburg 08h30 – 09h10 KEYNOTE OPENING ADDRESS TBC Q&A 09h0-09h30

  4. Day One A Conversation with Tshepo Matseba • Text Saurabh Uboweja: Founder: Brands of 1. International Nation Branding (theoretical) Desire (India) Dr Dominik Heil: MD, Works Access Ltd • What is nation branding? 2. 09h35-10h15 (Germany) • Why is it important? • Linda Magapatona-Sangaret (ex Brand What are the variables that impact the nation 3. SA CMO) tbc brand? 10h15-10h30 Q&A 10h30-10h45 TEA BREAK The reality of promoting SA globally (macro perspective) Individual Speaker The market environment Sisa Ntshona ● 10h50-11h10 Key messaging CEO: SA Tourism ●

  5. Day One Panel 1: Destination Brand Discussions Moderator: Sisa Ntshona • Text 1. Tshifhiwa Tshivhengwa: CEO: TBCSA The day to day practicalities and challenges in promoting a 2. Noni Kubeka: Gauteng Convention high-performance destination/region in a difficult Bureau environment 3. Glenton De Kock: Nelson Mandela Bay How have external factors reputationally impacted ● Tourism your destination over the past few years? 4. Tim Harris: CEO Wesgro 11h15-12h00 What initiatives are in place to mitigate the impact? ● 5. Limpopo Tourism: Nomasonto Ndlovu What lessons have you learned and what measures ● (tbc) have you put in place to avoid a repeat? Which destination brand do you admire, anywhere in ● the world, and why? Panel 1: Destination/Brand Discussions 12h00-12h30 Q&A 12h30-13h30 LUNCH

  6. Day One AFTERNOON - DAY 1: 6 June 2019 • Text Professor Wiseman Nkuhlu How Corporate SA contributes to the country’s brand 13h35-14h00 Executive Chairman: KPMG SA narrative: The Case of KPMG SA (tbc) Panel Discussion Panel 2: Business Moderator: Ron Derby: Editor Business An overview of corporate South Africa and its impact ● Times on country brand image. Sikonathi Mantshantsha: Deputy Editor: Key corporate brands operating in SA and abroad. ● 1. Financial Mail What big and small business can do to contribute to a ● 14h05-14h45 Sheraan Amod: Founder & CEO: positive nation brand image. 2. RecoMed (tbc) The importance of ethics and values. ● 3. Lindelwa Isabelle: Tsogo Sun 4. Bennie Van Rooyen : CEO: Land Bank 14h45-15h00 Panel 2: Business Q&A

  7. Day One Lessons From a Country Brand: Our People; Our Brand: Linda Magapatona-Sangaret • Text 15h05-15h30 How culture, sports, and the global success of our citizens (ex CMO, Brand SA) translate into the growth of our country brand; and into billions of rands Q&A 15h30-15h45 Panel Discussion Moderator: Sikonathi Mantshantsha Panel 3: Politics Terry Tselane: Former Deputy Chair: IEC 1. Post-apartheid South Africa: from the early 1990s to 2017. Mondli Makhanya: Editor-in-Chief: City 2. In the early 90’s, South African political fraternity had Press endeavoured to re-brand SA as a beacon of non-racialism Ralph Mathekga: Head Political and the rainbow nation. 3. Economy: Mapungubwe Institute for Where are we? ● 15h50-16h30 Strategic Reflection How did we get here? ● What has been the impact of all that on brand South Ryland Fisher: Media Expert / Former ● 4. Africa? Editor Cape Times & New Age What should be done differently? ● Phumlani M. Majozi: Political analyst 5. The importance of ethics and values. and Non-executive Director at Free ● Market Foundation 16h30- 17h00 Panel 3: Politics Q&A

  8. Day One • Text Solly Moeng Brand Summit SA: Convenor 17h05-17h15 Wrap-up and closing remarks 17h30 COCKTAIL MIXER

  9. Day Two SUMMIT PROGRAM DAY 2: 7 June 2019 MASTERS OF CEREMONY : Africa Melane • Text TIME ITEM SPEAKERS 07h00 – 07h45 Breakfast & Registration Solly Moeng 07h50 - 08h00 Welcome & opening address Brand Summit SA: Convenor Panel Discussion Moderator: Tomi Moyan: Executive Chief Editor, Compatriot Magazine 1. Metsi Makhetha: UNDP Resident SA seen from the rest of Africa Coordinator The evolving country/nation image of South Africa seen 08h05 – 08h35 2. 2. Lebogang Chaka: from the rest of Africa: 1994-2018; what does it Strategic Advisor and represent? Global Speaker 3. 3. Samuel Mensah: Founder & CEO; Kisua.Com 4. XXXXXXXXXXXXXXX SA seen from the rest of Africa Q&A 08h35 – 09h00

  10. Day Two Panel Discussion • Text Moderator: Mills Soko (UCT GSB) Panel 4: Community • How do other social players impact South Africa’s 1. Marlene Le Roux: CEO: Artscape image? Theatre • Who are the key brands in sports, education, health, 2. Louise Van Rhyn: Partners for community building, socio-economic development, Possibility etc. that should be celebrated? 3. Theo Ndindwa: CEO Ndindwa • What is working for a good country brand reputation 09h05-09h45 Consulting and what works against it? 4. Neeshan Bolton: ED: Achmat Kathrada • What initiatives should we drive to nurture a set of Foundation shared national values? 5. Jon-Hans Coetzer: Chief Academic • Our People; Our Brand: How culture, sports, and the Officer; EU Business School Group global success of our citizens translate into the 6. Linda Magapatona-Sangaret growth of our country brand; and into billions of rands 09h45-10h00 Panel 4: Community Q&A 10h05-10h30 TEA

  11. Day Two • Text Brenda Archdeacon: Performance By Design SA The importance of self-awareness and of nurturing 10h35-10h50 an effective personal brand Panel Discussion Moderator: Michelle Craig (Anchor: eNCA) Panel 5: Leaders of The Future Metji Makgoba: SA PhD Student (University 1. of Cardiff, UK) Is South Africa ready for the 4 th Industrial ● Jessica Shelver: Spokesperson: WC 2. Revolution? Education Department What does it mean to be ready? ● 10h55-11h35 Lelemba Phiri: CMO - Zoona 3. What kind of changes must be made to the ● Krigan Naicker: MD, Big Bay group 4. curricula content and other training to enable SA Luyolo Sijake: African-China Scholar 5. to be ‘future ready?’ What role can young South Africans play on this ● journey? 11h35-11h50 Q&A

  12. Day Two Auditing Industry discussions • Text Moderated by XXXX Panel 5: The South African Audit Profession Trust Initiative Panel to be determined What has been the role of this industry in shaping ● SA’s image in the post -apartheid era? What could have been done differently? ● 12h00-12h45 Can auditing services credibly remain housed under ● the same roof with consulting services in this sector? What will change to make this important sector play ● a more positive role in enhancing and protecting its own integrity and South Africa’s image? 12h45-13h00 Panel 5: The Auditing Sector Q&A 13h05-14h00 LUNCH

  13. Day Two 10-15 Minute Global Presentations • Text Moderated by Dr. Dominik Heil Panel 6: Global Benchmarking - Lessons from a country Yogesh Joshi: President of the 1. brand experience Association of Business Communicators of India (ABCI) How is South Africa seen from abroad? Samuel Mensah (Ghana): Founder & ● 2. 14h05-15h05 How do other countries manage their brands? CEO: Kisua.com ● What can South Africa learn from them? Gábor Hegyi: Capital Communications ● 3. What can they learn from South Africa? (Budapest, Hungary) ● What are the key areas in which South Africa must Maxim Behar: CEO & Chairman; M3 4. strengthen its global image? Communications Group Inc. (Bulgaria) Damon Batiste: Founder &President; 5. NOSACONN (USA) 15h05-15h30 Panel 5: Global Benchmarking Q&A 15h35-15h50 General Remarks about the Brand Summit TBC 15h50-16h05 Summit Overview & Closing Remarks Solly Moeng

  14. Day Two GALA AWARDS DINNER: 7 June 2019 • Text MASTER OF CEREMONY : Shado Twala ITEM SPEAKERS Arrival & Canapes Welcome Individual Speaker XXXXXXXXXXX Keynote Address Key Sponsor STARTERS SERVED Individual Speaker XXXXXXXX Address by Chairman: Judges Panel Chairman: Judges’ Panel Prizegiving: x 10 Awards DINNER SERVED Prizegiving: x 10 Awards DESSERT SERVED Thanks & Closing Remarks

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