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Consulting: Coding Is Only Half the Work Beth Tucker Long Who am - PowerPoint PPT Presentation

Consulting: Coding Is Only Half the Work Beth Tucker Long Who am I? Beth Tucker Long (@e3betht) PHP Developer Stay-at-home mom User group leader Mentor & Apprentice Who am I? Beth Tucker Long (@e3betht) Open Sourcing


  1. Consulting: Coding Is Only Half the Work Beth Tucker Long

  2. Who am I? Beth Tucker Long (@e3betht) • PHP Developer • Stay-at-home mom • User group leader • Mentor & Apprentice

  3. Who am I? Beth Tucker Long (@e3betht) Open Sourcing Mental Illness http://OSMIHelp.org • Handbooks to help improve workplaces • Research/Resources

  4. Audience Participation? • Completely fine. Ask me questions any time.

  5. Why?

  6. Before You Begin

  7. Things to Investigate Current employer

  8. Things to Investigate Startup costs

  9. Things to Investigate Governmental Requirements

  10. Things to Investigate Business Identity and Services

  11. Starting Out

  12. Starting Out Paperwork. So. Much. Paperwork.

  13. Starting Out 1. Business Plan a. Description b. Who are your clients? How will you find them? c. What do you provide? d. Who are your competitors? Why are you better? e. Operations and Financial processes and needs

  14. Starting Out 2. Business Name 3. Domain Name 4. Logo

  15. Starting Out 5. Incorporation documents 6. EIN Number 7. Incorporate

  16. Starting Out 8. Choose accounting platform 9. Open financial accounts

  17. Starting Out 10. Transition schedule – work load – pay rate

  18. Hourly Rate

  19. Hourly Rate Need to know: 1. How many hours you want to work 2. How much you need to earn 3. Expected expenses

  20. Hourly Rate • How much will you work? – 40 Hours per week • 7 Hours of email • 2 Hours for administrative meetings • 3 Hours of administrative time

  21. Hourly Rate Billable Hours: 30 per week 120 hours per month

  22. Hourly Rate • New client acquisition / slow times: – minus one week

  23. Hourly Rate Billable Hours: 30 per week 90 hours per month

  24. Hourly Rate • PTO: – 3 weeks of vacation – 3 sick days

  25. Hourly Rate Billable Hours: 26 per week 78 hours per month

  26. Hourly Rate • Taxes – Income taxes – Business taxes – Social Security – FICA

  27. Hourly Rate Billable Hours: 30 per week 78 hours per month 20% in taxes

  28. Hourly Rate • Monthly wages • Retirement

  29. Hourly Rate • Health Insurance • Dental Insurance

  30. Hourly Rate Billable Hours: 26 per week 78 hours per month $7800 per month -> $100 per hour

  31. Hourly Rate Other things to consider: • Business Insurance • Filing fees • Business licensing • Marketing

  32. Hourly Rate • Accountant fees • Vision insurance • Paying off a business loan • Buying an office, supplies • Future equipment

  33. Hourly Rate • What is everyone else charging?

  34. Finding Clients

  35. Finding Clients - Advertise - Business/Chamber listings - Referral program - Marketing firms

  36. Finding Clients - Job Ads - Networking events - Volunteer - Speaking

  37. Estimating

  38. Estimating Guess and Double

  39. Estimating Earn to Learn

  40. Estimating Paid Exploration

  41. Estimating • Process for changes • Break it up • Adding Devs

  42. Estimating • Planning Meetings • Tech Support Calls • Learning/research time • Accounting/Billing • Updating emails

  43. Estimating Lots of details

  44. Estimating Expiration Date

  45. Contracts

  46. Contracts • Protect You • List Rate • Explain change procedure • Define ownership

  47. Red Flags

  48. Red Flags Exposure

  49. Red Flags No Contract

  50. Red Flags No Down-payment

  51. Red Flags Unsure of outcomes

  52. Red Flags It's Easy

  53. Red Flags Complaining

  54. When Things Go Wrong

  55. When Things Go Wrong • Report Quickly • Be Honest • Provide Remedies

  56. Resources • US Small Business Administration https://www.sba.gov/ • Writing a Business Plan https://www.entrepreneur.com/article/247574 • IRS Self-employed Resources https://www.irs.gov/businesses

  57. Find Me • Twitter: e3betht • Full Stack Madison User Group http://www.fullstackmadison.com • Madison Web Design & Development Group http://www.madwebdev.com

  58. Feedback https://joind.in/talk/ed8d0 E-mail: Beth@TreelineDesign .com

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