Presentation of Tome Consulting Ltd. March 2016 Tom Elberling Tome Consulting Ltd. | Kanonbådsvej 2 | DK-1437 Copenhagen | +45 4181 3339 | www.tomeconsulting.dk | Management Consulting, Marketing Management, B2B Sales Management
Tome Consulting offers consulting and operational execution within strategy and business development including marketing and B2B sales Services • We help with finding solutions and with Management Consulting 1 setting and reaching targets Identify ways to improve and implement improvements in • We provide our services on: business processes… • an ad hoc freelance basis • a formal project basis or • as interim management assistance Marketing Management 2 (extra management muscle for a limited period). Implement coordinated marketing and communication solutions… • We perform all sizes of project, operating in a broad arena with companies and organizations in both the public and private sector B2B Sales Management 3 Increase sales productivity, reduce • Our principal focus to date has been on sales costs and speed up sales companies and organizations involved in cycles… financial services, consultancy, software and telecommunications, industrial production, energy and the public sector 2
We resolve complex problems for our customers by creating clarity and providing overview; we create certainty that targets can be reached, and we help with the tools and means to keep your company on track About Tome Consulting • A one-man company managed and run • Pronounced ˈtōm kən-ˈsəl-tiŋ by Tom Elberling • A tome is a volume forming part of a The name Network larger work, typically a scholarly book • Access to a broad network of specialists • Being a part of a larger process where and business partners to draw on for solutions and answers are forged is project teams and for specific assignments in areas the concept behind such as finance, legal Tome Consulting matters, design and research. • We are the client’s • The interests of our Methodology advisor clients are above our Philosophy profit considerations • We help set goals and • We pride ourselves in being honest clarify risks • We are not afraid to challenge opinions • The change desired is achieved by of our clients and how they do things proven processes, high standards and • We keep strictly to the limits of our a strong commitment to customer expertise and the bounds of the project quality remit Formulating and implementing corporate strategies Formulating and implementing international business processes Designing, transforming and operating sales, marketing and service organizations Market penetration, building of agent networks and project sales in Europe, USA and Asia 3
Customers approach us to help them achieve results and change through business development Our clients include We typically undertake assignments for senior management, sales and marketing managers in small and medium-sized companies, partners in large consultancies and interim agencies 4
Call Tome Consulting when you need business advice, sales and marketing expertise in the form of an experienced project leader, or additional management strength for a limited period Identify ways to improve • Are parts of your organization in doubt about where you are heading and how you arrive at the right place? Are you? Management • Are you facing a transformation and need exchange of ideas? Consulting • Do you need help in creating profitable growth and a competitive edge? • Do you need an overview of your competitors? • Are you in doubt about how to reach your customers? Should you go further internationally or launch a new product? You need me if you • Are you in doubt about how best to service your customers? can answer yes to one of the following questions… Marketing B2B Sales Management Management Implement coordinated communication solutions Increase sales productivity and reduce sales costs • Are you disagreed about who your target groups are and how • Do your sales people focus too heavily on sales targets which best to reach and retain them? do not support your overall sales strategy? Do you lack the • Do you have doubts about the loyalty of your customers and incentives to get the best from your sales people? what their preferences are? • Is there a need to free up more sales time for your sales people • Do you want to be able to clearly define your desired market and at the same time give a better overview of the pipeline? position, and are you considering what messages and touchpoints you should use to get there? • Do you want to increase your sales productivity, reduce sales • Are you in doubt about what type of marketing works, whether it costs and speed up sales cycles? works or what delivers the best payback? • Do you want to improve your sales performance and use of your • Do you want better ROI, shorter time-to-market and better time, skills and resources more effectively? impact? • Do you find it hard to agree on what your optimal product price • Do you want to improve your marketing return and to increase is? your top line? 5
Profile for Tom Elberling (UK version) Expertise Tom Elberling Functional Industry Director, Tome Consulting • Growth and innovation strategy • Financial services • Business development • Software and telecommunications Tome Consulting Ltd. • Change management/transformation • Industrial manufacturing Kanonbådsvej 2 • Execution of international marketing • Energy and related services DK-1437 Copenhagen and sales initiatives • Government tom.elberling@tomeconsulting.dk Selected experiences +45 4181 3339 www.tomeconsulting.dk Nordic media group (Growth/Change Mgmt.; Project lead) • Formulate and implement Nordic corporate strategy (including M&A track) • Build Nordic change program including governance structure Professional background • Drive content initiatives across Nordic region Tom is Managing Director in Tome Consulting Ldt. specializing Global software company (Change Mgmt.; Regional project lead) in growth and business development within three main areas: • Design, build, fill role of Field Adoption Mgr. supporting European Directors • Manage adoption of sales and marketing projects as segment/territory lead • Management consulting • Communication & marketing management and Regional transportation company (Change Mgmt.; Project lead) • B2B sales management. • Plan and manage projects to define and consolidate uniform TO-BE organizational key processes across Europe (30 client resources) Prior to founding the company, Tom has worked as Head of Customer Relations & Sales in the shared service company Regional industrial conglomerate (Growth; Area Sales Manager) Forca, Strategy Manager in the global consulting company • Formulate and implement go-to-market plans, internationalization and project sales Accenture, Sales & Marketing Manager in three start-ups in USA, Europe, and Asia (graphical communications, ERP systems, advanced web tracking and analysis) and Area Sales Manager for the Scandinavian software company (Growth; Sales & Marketing Manager) industrial conglomerate NKT. • Build marketing organization, brand and market company in USA, set up and align partner program and licensing software in USA; select and implement CRM system Additionally, Tom holds an MSc in Business Administration from Copenhagen Business School, Denmark and MBA Danish shared service company; pensions (Growth; Head of Relations & Sales) electives at University of Washington, USA. He is fluent in • Build and run sales and KAM organization, design and run sales processes incl. Danish and English and understands Norwegian, Swedish and restructuring pipeline process and centralizing customer touchpoints German. 6
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