Corporate Presentation July 2018
Introduction • AMBER Consulting is an independent firm established in 2006 that offers a comprehensive range of hospitality, business strategy and mixed-use consulting services • Our International market knowledge and extensive scope of professional expertise made us recognized consulting specialists in the region • We provide a wide range of highly qualified hospitality, restaurant, hotel, resort and mixed-use real estate consultancy expertise and help our clients to create unique upscale signature destinations • We are advisory experts providing our clients with tools to reach success at every phase of a process – from inception to the project execution • We also offer advisory services related to public sector initiatives within the tourism sector 2
Our services: Feasibility Study We help our clients develop their ideas and we support them in building their concepts while ensuring they are profitable FEASABILITY STUDY • Market Study − Area and site analysis − Competitive analysis supply − Demand analysis • Concept Development − Space allocation − Facility programming − Target segment / pricing strategy − Concept driving forces • Financial Model − Financial estimates − Financial modeling • Executive Summary 3
Our services: Due Diligence We assess our client’s businesses holistically to ensure they maximize their profits and operational excellence DUE DILIGENCE Market Study Review − Target market − Competition Concept Review and Enhancement − Positioning, market penetration − Competitive advantages Hospitality Operational Review − Front and back of house − Flow of circulation Architectural Engineering Review − Kitchen equipment and layouts − Back bone assessment Financial and KPI Auditing and Review − Assumption review and analysis − Financial indicators analysis 4
Our services: Technical Assistance We provide expertise and knowledge to support our clients in the development of their new projects TECHNICAL ASSISTANCE • Design and Layout Recommendations • Financial model update • Value architecture and engineering • Mechanical and electrical review • FF&E specifications review • Food facility layout and equipment • Marketing and communication • Investment Budget Review & Assessment 5
Our services: Pre Opening Assistance We provide support to our clients at every step of their projects, including the critical pre opening phase PRE OPENING ASSISTANCE • Operating plan and budget • Personnel services − Recruiting − Training • Management processes • Menu planning and development • Sales, marketing and advertising • Permits • Contracts for services • Commissioning 6
Our services: Masterplan Assistance We leverage our expertise in hospitality to contribute to the elaboration of projects masterplans MASTERPLAN ASSISTANCE • Master Plan Programming − Hospitality projects − Mixed Use Real Estate projects • Pre-concept Development • Pre-financial Simulation 7
Our services: Operator Selection and Contract Negotiation We help hotel owners and developers to find the most suitable operator for their property and we support them in negotiating their contracts OPERATOR SELECTION AND CONTRACT NEGOTIATION • International Operator Research • LOI / MOU Negotiation • Management Contract Negotiation: − Operating Service Agreement (OSA) − System License Agreement (SLA) − Design Review Agreement (DRA) − Centralized Service Agreement (CSA) 8
Our services: Strategic Advisory We thrive to offer our client any type of service they would require in order to strengthen and develop their corporate strategy STRATEGIC ADVISORY • Operational Assessment & Review • Restructuring • Financial Analysis • Brand development • Strategic Development Planning • Image & Brand Marketing Advisory 9
Our services: Franchise We assist clients in transforming their brand into a franchise business (outgoing) or by getting the best Franchise to penetrate a specific market (incoming) FRANCHISE INCOMING OUTGOING • • Enhance the internal Select the suitable brand systems in preparation to Franchise • Identify the best market penetration strategy • Develop the SOP’s • Develop a franchise • Develop 5 years business presentation plan • Develop optimal franchise agreement • Negotiate franchise • Set the strategic agreement development plan • • Advise investor during pre Negotiate the contract opening and post opening with potential franchisee 10
Our services: Tourism Development We advise public sector decision makers in developing the most competitive tourism strategy and we support them in improving the tourism sector TOURISM DEVELOPMENT • Tourism Development Plan − Full Diagnostic − Target Markets Identification − Short Term and Long term Strategy and Vision • Subsector Development Advisory • Tourism Product Improvement • Country / Region Branding 11
Our Role is Central For any dimension of any project, we have a central role in adding value and establishing the link between all parties Hotels and Public Sector Resorts Mixed-Use Beach Clubs Development Residential Restaurants / Serviced F&B Clusters Apartments Spa / Wellness 12
Our Latest Achievements We focus mainly on the MENA region but we are regularly solicited for projects in more distant locations Vancouver, UK Canada Netherlands Slovenia Switzerland Syria Lebanon Jordan Iran Morocco Egypt KSA UAE Malaysia Argentina 13
Selected Achievements (1/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Due Diligence and Hospitality A 30,000 m2 mixed use project including 2 luxury Master Plan hotels, Spa, marina and convention center Casablanca, Morocco Feasibility Study and Technical A 92-room luxury city boutique hotel with various Assistance F&B outlets Ljubljana, Slovenia Feasibility Study & Technical A luxury Beach Club with 36 high end residential Assistance units on 8,000 m2 Amchit, Lebanon Feasibility Study and Technical A 5-star trendy urban design hotel with 83 rooms Assistance Amman, Jordan 5-star beach club with several pools, huts, F&B Feasibility Study outlets and Spa Damour, Lebanon 14
Selected Achievements (2/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Full restructuring of a multi concept F&B chain Full Restructuring operator with head office covering 2 countries Lebanon - UAE Feasibility Study and Technical A 110,000 m2 5-star resort of 250 rooms & suites, Assistance F&B outlets, Spa and beach club Dahab South Sinai, Egypt A 500,000 m2 life style project, luxury real estate, 3 Hospitality Master Plan hotels, and Thermal Spa facilities Dobrovnik, Slovenia A 5-star day beach extended on a surface of 33,000 Feasibility Study and Technical m2 (O Beach Dead Sea), includes cabanas, 3 pools, Assistance wellness Spa and F&B outlets Dead Sea, Jordan A 250,000 m2 thermal destination, 3 hotels and 4 Feasibility Study Thermal Spa facilities and urban fabric upgrade Fes, Morrocco 15
Selected Achievements (3/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Feasibility Study and Strategic A City business lounge with an expansion plan in Development Canada and West Coast of USA Vancouver, Canada Mixed-use hospitality and real estate project on a Feasibility Study surface of 4,000 m2 with a BUA of 85,000 m2 Beirut, Lebanon New airport business lounge concept development Feasibility Study and board advisory in Schiphol Airport Amsterdam, Netherlands New Italian concept to be introduced to the UAE Feasibility Study with a first opening in Dubai Dubai, UAE 7 outlets diagnostic, recommendation and Strategic Advisory implementation with a 5 years strategic development plan for a major F&B player Beirut, Lebanon 16
Selected Achievements (4/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Hospitality and Retail Master Plan A destination with 6 restaurants, 8 Retails and 2 Development leisure activities on 5,000 m2 Beirut, Lebanon A 5-star luxury resort with 83 rooms and a beach Feasibility Study club on 100’000 m2 in Obhor Jeddah, Saudi Arabia A 5-star resort with thalassotherapy and residential Feasibility Study component on a surface of 50,000 m2 Batroun, Lebanon A mixed-use lifestyle real estate project over 5,000,000 m2 including 3,500 residential Hospitality Master Plan components, 7 hotels, retails, commercial and entertainment Tarfaya, Morrocco Full Restructuring and Cost Review and restructuring of a luxury café chain with Cutting 13 outlets all over Lebanon Beirut, Lebanon 17
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