Using Text Messaging to Meet Non-Traditional Students Where They Are TUESDAY, JULY 9, 2019
AMBER RICH, Ed.D. Director of Client Development, Mongoose, former Director of Transfer Admissions & Assistant Director of Graduate & Online Admissions Amber@MongooseResearch.com Text: (716) 442-3052 Introductions NICOLE WINGET J.D. Director, Campbell University Fort Bragg & Pope Campus winget@campbell.edu Text: (910) 479-4883
Non-traditional and > Frame Non-Traditional Students online students want to > Understanding Their Obstacles progress faster, they > Meeting Them Where They Are require flexibility , and > Brainstorm & Share they often handle tasks > Other Opportunities independently .
There Is No Box
“There is no box.” > There is no box. Every student is different, therefore your approach should be - Murray E. Baskerville, multi-faceted and carefully crafted. Use emails to set up phone calls. Use texts to Stevenson University of Graduate follow-up emails. and Professional Studies
> Non-traditional student doesn’t The scope necessarily= older student. of students > In fact, more schools are offering online courses, and more, younger, tech-savvy students are filling the ranks. is changing.
THEY’RE NOT WHO YOU THINK THEY ARE
So, Who Are They?
Juggling many responsibilities
Independent
Pressed for time
Require flexibility
Are in a balancing act
Need help reaching the finish line
What do your students look like?
Text Amber (716) 442-3052
Joe - 26 years old - Military - Married with two children
JOE Hello Joe, this is Stephanie from UVA. Congratulations on your acceptance into our structural engineering program! Is there a good day/time this week for us to chat about next steps? Hello Joe, this is Stephanie from UVA. Joe, Do you intend on using GoArmyEd Hello Joe, Orientation for your program will be held on Friday, July 27 at 2 p.m. Congratulations on your acceptance for your fall courses? If yes, here is the The event is family-friendly. Can you please let me know if you will be attending? into our structural engineering form that you need to fill out (insert program! Is there a good day/time this Hello Joe, this is a reminder that you registered for Orientation on Friday, July form name here). 27 at 2 p.m. We can’t wait to see you there. (insert parking map) week for us to chat about next steps? Hello Joe, it was great meeting you and your family at Orientation. As our thank you, please find a gift card to the bookstore that you can use. Any questions about registration? Hi Joe, Orientation for your program Hey Joe, it was great meeting you and will be held on Friday, July 27 at 2 p.m. your family at Orientation. As our thank Hello Joe, Do you intend on using GoArmyEd for your fall courses? If yes, here is The event is family-friendly. Can you you, please find a gift card to the the form that you need to fill out (insert form here). please let me know if you will be bookstore that you can use. Any Hello Joe, Did you get my email regarding your fall schedule? Stephanie attending? questions about registration? Hello Joe, classes begin tomorrow. I’m sure you are very excited! Please enjoy this free coffee in our student center on us. Should you need anything tomorrow, my office is in building 2A. Go Cavaliers! Hello Robert, Did you intend on using GoArmyEd TA for your Fall II courses? - Kim, CU Online
Jessica - 32 years old - Finance degree - In management, but has hit “glass ceiling”
JESSICA Hello Jessica, this is Amber from UVM. I wanted to be the first to congratulate your into our online finance degree! Go Catamounts Hello Jessica, classes start tomorrow. Hello Jessica, can you please schedule a call with me (link inserted) so that we can review your Hi Jessica, this is Amber from UVM. educational plan for the fall semester? I look forward to speaking with you! I see that you have logged into the I wanted to be the first to congratulate portal. Do you have any questions that Hello Jessica, I wanted to let you know about Pathways, our online learning center for after-hours your into our online finance degree! I can assist you with? Good luck in your tutoring & advising. Have you seen an email yet from them? Go Catamounts fall semester! Hello Jessica, do you know about our careers to credit program? You can earn credit for work experience if you fill out the following paperwork and work with your advisor to create a final project that highlights what you learned. You can find info. About it here. Hey Jessica, can you please schedule a Jessica, I am just checking in with you Hello Jessica, classes start tomorrow. I see that you have logged into the portal. Do you have any call with me (insert link) so that we can mid-semester to see, have you questions that I can assist you with? Good luck in your fall semester! review your educational plan for the fall considered which courses you will Hello Jessica, I am just checking in with you mid-semester to see, have you considered which semester? I look forward to speaking register for next semester? Here is a courses you will register for next semester? Here is a link to register. with you! link to register. (insert link)
Chan - 52 years old - Father and grandfather - Contractor who wants to be a teacher
CHAN Hello Chan, this is Rebekka from University of Texas. I wanted to congratulate you on your acceptance into our middle school teaching program! Hello Chan, this is Rebekka from Hey Chan, this is Rebekka from UT. Hello Chan, this is Rebekka from UT. I’d love to set up a time to speak with you to discuss your fall course University of Texas. I wanted to I’d love to set up a time to speak with offerings. Can you please choose from one of the following times in this link? congratulate you on your acceptance you to discuss your fall course offerings. Hello Chan, the Registar sent out an important email yesterday. Did you see it? Do you have any questions into our middle school teaching Can you please choose from one of the for me? program! following times in this link? Hello Chan, I’m glad we were able to connect yesterday. As we discussed, you can fill out your FAFSA here. Our code is: 25678. If you have any questions, Linda from Financial Aid can be texted at (727) 327-9595. Hi Chan, your classes are starting Hello Chan, your classes are starting tomorrow. Best of luck to you this semester! If you need anything, my office is located in Austin Hall, Room 327. tomorrow. Best of luck to you this Chan, the Registar sent out an semester! If you need anything, important email yesterday. Did you see my office is located in Austin Hall, Room it? Do you have any questions for me? 327.
Cloe - 24 years old - High school graduate - No pressure to attend college out of high school
CLOE Hello Chloe, this is Amber from UVM. I’m so excited to congratulate you on your acceptance into our pre-veterinary program starting this fall! Chloe, can you please fill out Hi Chloe, this is Amber from UVM. I’m Hello Chloe, can you please fill out this form so that I can see what your availability is for this form so that I can see what your so excited to congratulate you on your courses this fall semester and I can assist you with your registration? availability is for courses this fall acceptance into our pre- veterinary semester and I can assist you with Hello Chloe, It was great meeting with you yesterday. As promised, here is the form you need program starting this fall! for your financial aid. If you need any help filling out this form, you may contact Kevin in our your registration? Financial Aid Office at (802) 878-9191. Hello Chloe, your advisor sent you an important email about the start of classes on Wednesday, June 27. Have you seen it? Did you have any questions? Hello Chloe, your advisor sent you an Hey Chloe, It was great meeting with important email about the start of you yesterday. As promised, here is the form Hello Chloe, congratulations on a successful first half of your first term. There will be an iced you need for your financial aid. If you need classes on Wednesday, June 27. cream social this Friday. Can you make it? any help filling out this form, you may Have you seen it? Did you have any contact Kevin in our Financial Aid Office at questions? (802) 878-9191.
> Juggling work and study with family commitments What are their > Balancing finances of school and home > Mastering new forms of technology obstacles? > Being a first-generation student > Building the self-confidence needed to be successful
Meeting Them Where They Are
> Promote new classes that might interest current students What can you > Set up career advising sessions to help students realize goals do to help? > Invite prospective students to events that will showcase school activities > Encourage your alumni to share success stories
> Make them aware of resources (a simple First nudge with information goes a long way) > Establish a mentoring program Generation > Send information on financial aid help Students > Ask students where they are experiencing difficulties
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