ConnectHome Nation Webinar Running Your ConnectHomeUSA Program: Securing Funding & Engaging Residents April 30, 2019 1
Agenda Agenda Albany HA 1. WebEx Instructions Wilson HA 2. Introductions North Little 3. Wilson Housing Authority Rock HA Timothy Rogers Q&A 4. Albany Housing Authority Danita Wiggins 5. North Little Rock Housing Authority Shanta Nunn-Baro 6. Q&A 2
ConnectHome Nation Webinar Danita Wiggins, Community & Resident Services Supervisor Albany Housing Authority Resident Engagement 3
Understanding Resident Needs Agenda • AHA conducted a resident survey to identify gaps Albany HA in residents’ access to the Internet and devices Wilson HA • Surveys were collected from residents during: North Little Rock HA Office Visits Q&A Community Events Parent Conferences 4
Resident Survey Questions Agenda • Does someone in your household have regular Albany HA access to (select all that apply)? • A cell phone Wilson HA • A smartphone with data access • A desktop computer North Little • A laptop computer Rock HA • A tablet computer Q&A • Does your house/apartment have any of the following services (select all that apply)? • Satellite TV (Dish Network, Direct TV, other) • Mediacom TV • Mediacom Internet • AT&T Internet • Other Internet provider 5
Resident Survey Questions (continued) Agenda • Do you have a child living with you that is Albany HA enrolled in the Dougherty County public school system? Wilson HA • Yes • No North Little • Do you currently utilize the Internet for any of Rock HA the following (select all that apply)? • Social media (Facebook, Twitter, or others) Q&A • Banking • Research • Education • Job search • Purchasing • Medical and other appointments and records 6
Resident Survey Questions (continued) Agenda Albany HA • Are you interested in finding Wilson HA out more about how to use the North Little Internet ? Rock HA • Yes Q&A • No 7
AHA Survey Results Agenda What We Found Albany HA Wilson HA Approximately half of survey respondents lacked access to computing devices and the Internet. North Little Rock HA Q&A 8
Devices Agenda Albany HA • AHA collected device donations from: Wilson HA EveryoneOn Community partners North Little Rock HA • Provided no-cost devices to residents Q&A Desktop computers Laptops Tablets Smartphones 9
Internet Connectivity Agenda Albany HA • AHA partnered with Wilson HA • Provided low-cost Internet service to North Little Rock HA residents at $10/month or $5/month (with Q&A dial-up modem) • Organized an engagement event with AT&T to enroll residents in low-cost Internet service plan 10
Resident Engagement Agenda Albany HA AHA advertises the AT&T Access program by providing sign-up information during: Wilson HA Move-in appointments North Little Rock HA Recertification meetings At public meetings Q&A Community and library events Parent meetings • Newsletter announcements • Flyers 11
ConnectHome Nation Webinar Timothy Rogers, Director of Public Relations Wilson Housing Authority Resident Engagement 12
WHA/Municipal Broadband Partnership Agenda Albany HA Wilson HA North Little Rock HA Q&A 13
How the Program Works Agenda • Since 2016, WHA has marketed a high speed Internet Albany HA connection for public housing residents through the Wilson HA municipal Internet provider for $10/month. North Little • From 2016-2018, program participants received a free Rock HA router. Q&A • Currently, approximately 50% of WHA’s 600 public housing residents participate. • Program participation reached a high of 60%. • Residents are free to choose any cable/Internet provider. 14
Agenda How the Program Works Albany HA • Monthly Internet service fee of $10/month is added to Wilson HA residents’ monthly rent. North Little • WHA pays Greenlight one monthly payment to cover all Rock HA residents’ Internet service accounts. • If a resident does not pay the Internet service fee, Internet Q&A service is discontinued and the router must be returned. 15
Resident Engagement Agenda WHA advertises the Greenlight program by providing sign-up Albany HA information during: Wilson HA Move-in appointments North Little Recertification meetings Rock HA At public meetings Q&A • Informational flyers are posted at public housing offices 16
Access Moving Forward Agenda Recent Changes to Greenlight Community Broadband Albany HA • More focus on providing Internet access to residents seeking Wilson HA educational and employment opportunities North Little • Before accessing the low-cost Internet deal, any new program Rock HA participant must meet with the Family Self-Sufficiency (FSS) Q&A coordinator. • Participants that enroll in FSS, receive a free router. 17
ConnectHome Nation Webinar Shanta Nunn-Baro, Special Projects Coordinator North Little Rock Housing Authority Securing Funding 18
Mindset for Fundraising Agenda READ, WEBINAR, PODCAST , If possible, engage your ETC to learn how to fundraise. BOARD . Albany HA Got a moving story? Tell it! Read to stay on top of TRENDS , Create a fundraising plan. especially fundraising Google, there are tons! Don’t technology and industry RECREATE the wheel! Wilson HA reports . Create a BUDGET for your Find a MENTOR. program or project. NETWORK -conferences, Not all money is GOOD money! North Little chamber meetings, Find a good PROSPECT Rock HA professional groups. RESEARCH system to do your You are creating impact and HOMEWORK (GrantStation, Instrumentl, Foundation changing lives, not begging for Q&A MONEY ! Center) You will get REJECTED most of Do your HOMEWORK about the time. So what? the funder (GuideStar, 990s, Foundation Center) Have your ELEVATOR SPEECH If possible, build a TEAM across ready at all times. your organization, because What has your program done successful fundraising is not for those you SERVE ? Can you executed in a SILO . prove it… DATA ? Most important, SELF CARE . Green, E. (2019, April 12). LeBron James Opened a School That Was What does your WEBSITE and Considered an Experiment. It’s Showing Promise . Retrieved from Not easy, but when you can see SOCIAL MEDIA presence say https://www.nytimes.com/2019/04/12/education/lebron-james-school- the fruits of your labor, its about your work? Or not? ohio.html. worth it. Do you have client STORIES ? One that moves you? 19
Where to Find Funding Agenda Who is Giving to What Albany HA Wilson HA AREAS of Interest Education North Little Human Services Rock HA Public Society Benefit $138.6 million Q&A 20
Types of Funding Agenda Corporate Other Albany HA Grants • Funding • Individual gifts • Government at local, state, Grants Wilson HA • Online fundraising and federal levels Sponsorships • Earned Income • Private and public Cause Related North Little • Direct Mail foundations • Foundation Funding Rock HA • Minor and Major gifts ($5K+ Usually given to • IRS requires foundations to – industry average) nonprofits as grants give away 5% of their assets • In-Kind Donations • Special Events each year Q&A • Volunteer opportunities • Crowdfunding • Time and capacity to write Board • Giving Circles • Meeting grant conditions Teaching a class • Peer-to-Peer • Ensuring no mission creep • Seek visibility • Giving Days (i.e. Giving • Reporting • Seek customers/clients Tuesday) • Seek political access • Sustainability • Planned Giving 21
Prospect Research Agenda Instrument Albany HA Wilson HA North Little Rock HA Q&A 22
Communication Toolkit for Fundraising Agenda • Tailor your communications toolkit needs based on Wilson HA your audience such as corporations, foundations or individual donors* Albany HA • Have print and online versions of your kit: • Needs Statement North Little Rock HA • Outcomes and Evaluations • Annual Reports Q&A • Fact Sheets • Brochures • Press Releases (links to media coverage, if applicable) • Prezi or PowerPoint *Individual Donors • Online Presence –website, blogs, social media, email Learn the giving habits of individual donors based on demographics including age, sex, • Videos and photos race and ways that they give . 23
Good News! Agenda They like us! Albany HA Wilson HA Corporations like what we are doing North Little to connect our youth and adults to Rock HA STEM and Workforce programs and are funding them. Q&A -Giving by the Numbers, 2018 Edition Chief Executives for Corporate Purpose 24
ConnectHome Nation Webinar Q & A 25
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