ConnectHome Nation Webinar ConnectHome Webinar: Baseline Survey and Tracking November 29, 2017
Agenda Establishing Your Playbook Chapter 3 Baseline Establishing Your Baseline Surveying Residents Surveying Sharing Your Success Residents U.S. Department of Housing and Urban Development Calvin Johnson Dylan Sweeney Sharing Your Dina Lehmann-Kim Success Highlights from ConnectHome Communities Little Rock, AR Little Rock Jada Johnson, Metropolitan Housing Alliance Rockford Rockford, IL Meggi Aspengren, Rockford Housing Authority Q&A Q&A 2 Photo sources: Rachel Elaine/Flickr (CC by 2.0) | Remix by Jason Reed, U.S. Department of Housing & Urban Development
Establishing Your Baseline Surveying Residents Establishing Your Baseline Sharing Your Success Calvin Johnson, U.S. Department of Housing and Urban Development Little Rock Dylan Sweeney, U.S. Department of Housing and Urban Development Rockford Q&A 3
The Importance of Establishing Your Baseline Assessing Establishing Your Your Baseline Baseline Surveying Surveying Residents Residents Sharing Your Sharing Your Success Success Little Rock Little Rock Rockford Other Community Q&A Q&A 4
Evaluating Your Research Capacity Assessing Establishing Assessing Your Your Your Baseline Baseline Baseline Surveying Surveying Surveying Does your agency or other local government Residents Residents Residents agency have a research department? Sharing Your Sharing Your Sharing Your Success Success Success Is there a local research partner (e.g., Little Rock Little Rock Little Rock college/university , non profit research organization)? Other Rockford Rockford Community Are there staff with experience conducting surveys Tampa Q&A or data analysis? Q&A Q&A 5
Building Your Performance Monitoring Team Assessing Assessing Establishing Your Your Your Baseline Baseline Baseline Organization Possible Roles Surveying Surveying Surveying Residents Residents Residents - Defines survey purpose - Coordinates the survey Sharing Your Sharing Your Sharing Your Public housing agency - Dedicates appropriate resources Success Success Success - Trains staff as needed - Advises about survey methodology Little Rock Little Rock Little Rock Research partner - Helps select a valid sample - Analyzes results Rockford Other Rockford - Community outreach Community Resident council - Encourages responses Tampa Q&A - Administers the survey Q&A Q&A 6
Establishing Your Baseline Surveying Residents Surveying Residents Sharing Your Success Calvin Johnson, U.S. Department of Housing and Urban Development Little Rock Dylan Sweeney, U.S. Department of Housing and Urban Development Rockford Q&A 7
STEP 1: Identify your population and key Establishing Your metrics Baseline Who will you focus on connecting? Surveying Residents Which metrics are most important? Sharing Your Success What data already exists? Little Rock Rockford Q&A 8
STEP 2: Select your survey sample Establishing Your Baseline Surveying Residents Sharing Your Success Little Rock Rockford Q&A 9
STEP 3: Design your survey Establishing Your Baseline › Keep it short Surveying 3 questions or less Residents › Ask whether households have high-speed Internet access at home Do you have Internet? Sharing Your Do you have access to high-speed Internet at home? Success › Make it easy to understand Little Rock Please describe how digitally literate you consider yourself to be, in terms of capability with devices, ease of navigation, etc. Rockford Are you confident in your ability to use a device (like a computer or tablet) to access the Internet? Q&A › Offer translation services if necessary 10
STEP 4: Administer Your Survey Establishing Your Baseline Surveying Residents Sharing Your Success Little Rock Rockford Q&A 11
STEP 5: Analyze Your Results Establishing Your Baseline This information can Surveying inform: Residents › Annual reporting Sharing Your Success › Goal setting Little Rock › Communications Rockford › Continuous program Q&A improvement 12
Questions in the Baseline Survey Establishing Your Baseline Surveying Residents Sharing Your Success Little Rock Rockford Q&A 13
Results Establishing Your Baseline Surveying Residents Sharing Your Success Little Rock Rockford Q&A 14
Establishing Form HUD-50058 Your Baseline Surveying Residents Sharing Your Success Little Rock • Bottom of page 2 Rockford Q&A 15
Questions in the Baseline Survey Establishing Your Baseline Surveying Residents Each item for unchecked. { Sharing Your Q2 and Q3 is Success treated like a single question Little Rock – 1 if checked Rockford or 0 if Q&A 16
Sample 2u Answers Establishing Your • Yes , the respondent has access to Internet in the home Baseline • The respondent access Internet via: Surveying • high-speed subscription Residents • Smartphone data plan Sharing Your • The respondent uses the following devices to access the Success Internet: Little Rock • Smartphone • Desktop Rockford • Tablet Q&A • The respondent has heard about ConnectHome • The respondent does not have free or discounted Internet 17
Establishing Sample 2u Coding Your Baseline Surveying • 1 11000 1011000 1 2 Residents Sharing Your Success Little Rock Rockford Q&A 18
Establishing Your Baseline Surveying Residents Sharing Your Success Sharing Your Dina Lehmann-Kim, U.S. Department of Housing and Urban Success Development Little Rock Rockford Q&A 19
How can survey results be incorporated Establishing Your in communications? Baseline Surveying Residents Sharing Your Success Little Rock Rockford Q&A 20 Sources; https://connecthome.hud.gov/choctaw-nation/ and http://newsroom.sprint.com/denver-housing-authority-sprint-magic-box.htm
Best practices for communicating your Establishing success Your Baseline 1. Brief background about ConnectHome efforts in your community Surveying Residents 2. Resident profiles , with a short summary of their backgrounds and brief descriptions of the relevant challenges they face Sharing Your o Description of how they addressed and overcame their Success challenges through your community’s digital inclusion efforts Little Rock o Examples of their successes and positive impacts as a result Rockford of being connected with digital opportunities Q&A 3. A call to action for residents and stakeholders in your community 21
Establishing Best Practices for Survey Administration Your Baseline 1. Recruit trusted county partners, resident councils, resident Surveying coordinators, local non-profits Residents 2. Use multi-dimensional approach Sharing Your o Mailers, door-to-door , telephone, hang tag Success 3. Incorporate survey as a part of community-building, awareness Little Rock events, job/health fairs, etc. 4. Create competition within the targeted community for survey Rockford completions Q&A 22
Establishing Your Your Baseline Baseline Surveying Highlights from ConnectHome Surveying Residents Residents Communities: Little Rock, AR Sharing Your Success Sharing Your Success Jada Johnson, Metropolitan Housing Alliance Little Rock Little Rock Rockford Rockford Tampa Q&A Q&A 23
Establishing Resident Assessment Your Baseline Questions to Ask Ideas to Explore What is your “Motivation”? A survey is a true indicator that provides a snapshot of Surveying the resident need for service, education and Residents equipment. How do you incorporate your An assessment will help to allocate a annual budget for Sharing Your assessment into other activities Resident Services and also allow you to manage specific Success the PHA is taking part in? service and community outreach efforts to incorporate in your digital literacy plan. Little Rock What types of questions do you Questions that relate to daily activity such as; what are Rockford ask? your transportation needs, medical needs, education needs, child care needs, digital literacy needs and job skill development? Q&A How often Frequency = Goal 24
Establishing Section 3 Your Baseline Questions about Using Answers on Using Section 3 for ConnectHome Section 3 Surveying What type of funds are Public Housing Fund- Residents used in the process? Operating Funds Sharing Your Public Housing Capital Fund Success Training Programs What type of activities Resident Counsel, Planning Activities, Little Rock are used to engage the Disseminate Surveys, Data Entry residents? Rockford What are the benefits of Early Win, Stipend, Training Opportunity , Q&A using resident Sustainability, Jobs participation? 25
Establishing Tracking Performance and Evaluation Your Baseline Questions for Sample Answers to Track Program Performance Tracking Data Surveying Residents What are the tools ISP Stats, Survey, Resident Assessments used to gain the Sharing Your data? Success How do you track Insight Policy Excel Format Little Rock the Data? Rockford Q&A How often do you Collect data at every resident engagement meeting. collect the data? 26
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