CITY OF MINNEAPOLIS Communications Department 2018 Mayor recommended budget October 19, 2017 Budget Book Pages F56-F60
Department Organizational Chart
Budget Summary 2018 Select Change Item 2017 adopted recommended FTEs type of (new dollars) funding funding Program name Non- Non- Non- General gene General Addit general General fund general Current One time fund ral fund ional fund fund fund $20,000 (CARS) Y Enterprise $1,781,204 $1,842,504 12 0 $20,000 (CARS) Y Communications Public Access $472,496 $472,496 Y Television (MTN) $2,253,700 $2,315,000 $40,000 12 0 Total 3
Core Programs 4
Enterprise Communications Purpose and Context The Communications Department supports and promotes the values and goals of the City. The department provides strategic communications direction and execution including: message development, communications planning and overall communications support and consultation for the enterprise. Our baseline services provide residents, businesses and visitors awareness and access to City services, news and information. The department’s core work includes media relations, strategic messaging, crisis communications, digital media, web content, internal employee communications, video production and graphic design. Communications also produces live and rebroadcast City government meetings and manages the government access cable TV channels. Additionally, Communications manages the City’s cable TV franchises with Comcast and CenturyLink, as well as the contract with the Minneapolis Telecommunications Network (MTN) for public access services. Services Provided Strategic communications consultation and execution, including message and plan development • Media relations • Crisis communications • Video content production: informational, training videos and government meeting broadcasts • Graphic design: improving visual communications so City’s information and programs are understandable/accessible • Government access cable TV channel and broadcast management (Ch. 14 SD, Ch. 799 HD for government meeting • broadcasts and Ch. 859 for multi-language, HD City programming) Public access TV oversight (through contract with MTN) • Cable franchise agreements oversight (Comcast, CenturyLink) • Digital communications, social media and web communications • Internal employee communications • Marketing, advertising consultation and execution • 5
Enterprise Communications 2017 adopted budget 2018 recommended funding FTEs Funding One-Time General Fund Non-General Fund General Fund Non-General Fund Current (Yes/No) $1,781,204 $1,842,504 12 no Goals A Hub of Living Well One Minneapolis Great Places A City that Works Innovation and Activity X X X X X Values Equity Safety Health Vitality Connectedness Growth X X X X X X 6
Enterprise Communications: Expanding Proactive News Content • March 2017: Introduced new bi-weekly “Minneapolis Minute” video news • LIMS launch: Concluded multi-year collaboration with City Clerk’s Office connecting government meeting video productions to LIMS • Public awareness, informational campaigns: Sick & Safe Time ordinance • #WeAreMpls • Minimum Wage ordinance • • Newsbites, weekly newsletter content for residents • Minneapolis Matters, bi-weekly internal content • RCV/Elections: Promoting voter information through earned media; social media; City website homepage; City cable channels; Newsbites; commercial TV spots; Spanish, Hmong, and Somali radio spots; billboards • Snow Emergency: refreshed informational video content, 4 language versions 7
Enterprise Communications: Driving Key News, Media Value • 2016: AVE (ad value equivalent) of $11.72 million • 2017: AVE of $4.9 million (first six months of year) Earned media examples: • (March) Regulatory Services: Traffic control agent, personal public safety story ($245K AVE) • (June) Minneapolis Animal Care and Control: Kitty Hall event, promoting pet adoption ($145K AVE) 8
Enterprise Communications: Building our Base of Reach • Bi-weekly Spanish-language City radio show (La Raza) • Traffic alerts: 20K+ subscribers; Snow Emergency: 130K subscribers • Social media (growing reach, engagement): Twitter: @CityMinneapolis Facebook: City of Minneapolis Government 166K followers 30K followers (36.07% increase since Oct. 2016) (8.7% increase since Oct. 2016) Impressions: 4,007,000 Impressions: 3,673,405 9
Enterprise Communications: Super Bowl LII Preparedness • City Communications, MPD co-leading regional communications, public information preparedness work • Cross-functional message development • Ongoing Public Information Officer (PIO) training, TTX • Coordination work with Minnesota Super Bowl LII Host Committee • Joint Information Center (JIC) development, coordination work for 10-day Super Bowl LII event 10
Enterprise Communications: minneapolismn.gov Current City Website (2017): • Refreshed City’s home page • Revamped news & media page New City Website: • Communications co-leading with IT, Steering Committee • City’s website consultant selected, work underway • Ongoing internal work engaging enterprise content contributors on content updates 11
Public Access Television Purpose and Context The City of Minneapolis provides direct funding through an agreement to the Minneapolis Telecommunications Network (MTN) to provide public access television services to city residents. MTN provides the public with access to television broadcast equipment, studio space, training and airtime on cable television public access channels (16, 17, 75). In recent years, the City Council urged MTN to reduce its overhead expenses and seek funding sources through fundraising, grants and other means. In 2015, MTN entered into a lease agreement at a new location. This action has substantially reduced MTN’s overhead expenses from prior years. Services Provided • Providing access to TV studio space, broadcast equipment, technology and training. • Programming the City’s three public access channels. 12
Public Access Television (MTN) 2017 adopted budget 2018 recommended funding FTEs Funding One-Time General Fund Non-General Fund General Fund Non-General Fund Current (Yes/No) $472,496 $472,496 0 Yes Goals A Hub of Living Well One Minneapolis Great Places A City that Works Innovation and Activity X X X X Values Equity Safety Health Vitality Connectedness Growth X X X X 13
Operating Capital Recommendations - CARS 14
Operating capital recommendations - CARS Video production equipment: Air Handling Unit ($20K) • Prevent overheating of cable TV equipment located in server room • Reduce potentially hazardous conditions by reducing the temperature to an approved level Video production equipment: Audio Production Recording Equipment ($20K) • Enable professional quality on-site audio recordings for all productions (videos, radio PSAs) • Improve City’s capacity for sharing news and information with those who speak English as a second language at no cost or greatly reduced cost
CITY OF MINNEAPOLIS Questions? THANK YOU
Recommend
More recommend
