Mission: Communications Department Update To raise public awareness 2013 and confidence in Richardson ISD through effective communications to all stakeholders
GOALS AND RESULTS FOR 2012-2013 Improve external communications RESULTS RISD website averages over 400,000 visits per month Facebook “likes” increased 190% Twitter followers increased 137% Automated phone calls of 1.2 million School Times Now subscribers of 19,000+ YouTube.com views of 6,170 RISD consistently featured positively in social and news media See What’s New in RISD Senior Tour Parent surveys facilitated
GOALS AND RESULTS FOR 2012-2013 Elevate brand recognition RESULTS OF RISD’S POSITIVE BRAND RECOGNITION Homes and apartments in RISD in high demand News media acknowledges RISD’s successes RISD’s enrollment continues to grow
GOALS AND RESULTS FOR 2012-2013 Improve internal communications RESULTS RISD Notes continued Video messages developed for RISD employees Timely legislative updates provided Communications liaisons established Staff surveys facilitated Staff recognitions facilitated
GOALS AND RESULTS FOR 2012-2013 Expand partnerships and advertising opportunities RESULTS Generated $34,500 in advertising for scoreboards Increased Adopt-A-School program numbers by 16% Increased number of partnerships from 500 to 520 Increased number of employee discounts Raised over $25,000 in school supplies and partner donations
Mission: Communications Department Update To raise public awareness 2013 and confidence in Richardson ISD through effective communications to all stakeholders
NEXT STEPS - 2013-2014 Provide customer service training and on-going support for administrators and paraprofessionals Work with focus group to review communications tools, content, and effectiveness Enhance online presence for academic and special student services programs Expand advertising and partnership recognition and opportunities
Communications Department Update Questions 2013
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