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H EALTH E DUCATION & C OMMUNICATION David Brendsel - PowerPoint PPT Presentation

Oct 03, 2022 •409 likes •526 views

H EALTH E DUCATION & C OMMUNICATION David Brendsel Communications Specialist, Prevention Services Division Colorado Department of Public Health & Environment Introduction PSD Communications Team Marketing Media Design

  1. H EALTH E DUCATION & C OMMUNICATION David Brendsel Communications Specialist, Prevention Services Division Colorado Department of Public Health & Environment

  2. Introduction • PSD Communications Team • Marketing • Media • Design • Technology • Big picture • Strategic • Collaborative • Cross-cutting • Innovative

  3. Communication Channels • CDPHE website • Public topics A-Z • Partner resources • COPrevent.org • PSD hosts; program personnel and partners contribute • Subscription

  4. Communication Channels • Email distribution lists • PSD programs • State agencies • Partners • Social media • @CDPHE • @CDPHEPSD

  5. Communication Channels • Opportunity for: • Sharing administrative grantee information & updates • Promotion of grantee efforts • Public • Partners & key stakeholders • Across prevention programs • Fellow grantees

  6. COHealthResources.org • CDPHE Fulfillment Center • Colorado-specific materials • PDF download • Tailored audience options • Free

  7. Example - Media • Diabetes Prevention Program • Statewide television/online campaign with CBS • Call to action: 1-800- DIABETES • Grantee social media posts/images to support

  8. Example - Resource • Early Childhood Obesity Toolkit - Messaging • Focus group to test current ECOP messages • Stakeholder participation to refine messages • Toolkit for partners Finalized messages • Supportive content • Suggestions on outlets to disseminate • “Gaining the right amount of weight during pregnancy helps you have a healthy baby.”

  9. Example - Cross Promotion • Chronic Disease Flyers (English/Spanish) • QuitLine caller packet cross-promotion • COPD, diabetes, heart disease • Flyers available for grantees

  10. Questions?

  11. Contact & Follow Us david.brendsel@state.co.us allison.hastey@state.co.us Facebook.com/cdphe @cdphe Facebook.com/cdphepsd @cdphepsd

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