Communications Department Updates Conejo Valley Unified School District
WHO WE ARE: CVUSD’s Greenprint Architecture • Brand Promise: We We belie lieve in in a partn rtners rshi hip bet etween en the he commu mmunity, pare rents nts, stud udent nts and nd staff aff. ALL students deserve an exceptional educational experience filled with opportunity and choices. Our learning environments are safe, secure and supportive. Diversity is embraced, innovation is encouraged and a “better way” is promoted. Research-based practices and ongoing staff training ensure top-quality service for students. We maintain our promise with collaborative spirit, open communication and supportive actions. • Brand Characteristics/Traits: Our CVUSD staff members are professional, well educated, dedicated and passionate. We open doors and make every decision with the best interest of students in mind. Col ollabor oration on and nd ap approac achab ability are re the he ha hallmark rks of of how ow we we serv rve the the need eds of of all ll stu tudents nts. Campuses are welcoming and safe spaces for learning where students feel cared for and supported. School sites are the hubs of each community. We take pride in how we build positive relationships with all of our families and partners in education, one conversation at a time. • Reasons to Believe Brand Promise: While assessment results demonstrate how our students outpace their peers across the state and nation, it is important we build cultures of trust. We value creativity, autonomy with accountability, and two-way engagement. We want our community to monitor our progress, and we value feedback that will help us adjust and exceed expectations. Com ommunication on is is the the corn rners rstone ne tha that will ill build ld a trus trusti ting re relati tions nshi hip and nd conne nnect every ryone to to ou our promise ise. Ultimately, we instill confidence that our graduates are capable, conscientious and positive contributors to society.
GOAL: Have the “customer” experience match the brand promise Increased community New digital touchpoints Telling & sharing engagement (meeting people where they are) CVUSD’s story
MARKETING
MARKETING Website: Our Programs & Services
MARKETING Website: Our Programs & Services
MARKETING Website: Our Schools
MARKETING Website: Our Schools
MARKETING Traditional Collateral
MARKETING Traditional Collateral
COMMUNICATION Website & News Section News S Section on Analy lytic ics: s: • 48+ News Articles • 18,100+ Article Views Web Website A e Analytics – Au Aug. t . to Dec. . 201 016 Users: 120,039 total / 24,000 avg each month Sessions: 272,566 total / 54,500 on avg each month Pageviews: 622,223 total / 124,400 on avg each month
COMMUNICATION Emergency Response Capabilities
COMMUNICATION Social Media - Facebook 1,255 146 26.6K Facebook.com/ConejoValleyUnifiedSchoolDistrict EACH MONTH ON AVG.
COMMUNICATION Social Media - Twitter 626 198 34.7K Twitter.com/ConejoValleyUSD @ConejoValleyUSD EACH MONTH ON AVG.
COMMUNICATION Mobile Phone Application 5,242 App Downloads 6000 5000 4000 3000 2000 1000 0 App Downloads
COMMUNICATION Board Meeting Live Stream – Easy View Archive Pageviews 4000 3500 3000 2500 2000 1500 1000 500 0 August September October November December Pageviews Average Time on Page (in Minutes) 4 3.5 3 2.5 2 1.5 1 0.5 0 August September October November December Average Session Duration in Minutes
COMMUNICATION CVUSD Connect – District Employee e-Newsletter
COMMUNITY ENGAGEMENT Superintendent’s Back to School Book Club
COMMUNITY ENGAGEMENT Build CVUSD
MOVING FORWARD TOGETHER CVUSD is a choice destination for education where we are exceptional, without exception, for all of our students.
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