VILLAGE OF SUGAR GROVE BOARD REPORT TO: VILLAGE PRESIDENT & - PDF document

VILLAGE OF SUGAR GROVE BOARD REPORT TO: VILLAGE PRESIDENT & BOARD OF TRUSTEES FROM: CYNTHIA L. GALBREATH, VILLAGE CLERK SUBJECT: PRESENTATION: AURORA AREA CONVENTION AND TOURISM BUREAU AGENDA DATE: NOVEMBER 21, 2017 REGULAR AGENDA DATE: NOVEMBER 14, 2017 ISSUE Shall the Village of Sugar Grove allow a presentation by the Director of the AACVB. DISCUSSION The Aurora Area Convention and Visitors Bureau provides tourism representation for Aurora, Batavia, Big Rock, Montgomery, North Aurora, Plano, Sandwich, Sugar Grove and Yorkville. The current intergovernmental agreement expires on December 15, 2017 and the Bureau is seeking to enter into an extension. The Director will be in attendance this evening to highlight the services of the AACVB. COSTS There is no cost associated. RECOMMENDATION That the Village Boards listens to the presentation.

SUGAR GROVE, ILLINOIS DESTINATION IMPACT REPORT

Sugar Grove bene�ts from greater visibility OVERVIEW to local & travel markets as a result of partnership with the Aurora Area CVB. Sugar Grove's diverse collection of attractions 1. are led by Waubonsee Community College and Rich Harvest Farms . Messaging for Sugar Grove events & 2. attractions has reached over 136,000 consumers via social media. Content that highlights or includes Sugar 3. Grove events & attractions on our website has received 27,737 page views. Timeline for all data in this report is August 2015 through October 2017, unless otherwise noted. Share of pageviews for Sugar Grove Share of voice for Sugar Grove content at EnjoyAurora.com content on social media. Sugar Grove content accounted for 5% of all page views at Sugar Grove mentions reached 6% of our total audience via EnjoyAurora.com for the period August 2015 - October 2017. social media for the period August 2015 - October 2017. 6,332 14,409 20% 39% 69,610 60,744 39% Waubonsee Community College (46.07%) Rich Harvest Farms & NCAA (40.20%) Sugar Grove Corn Boil (9.54%) Air Classics Museum (4.19%) Family Fun (39.80%) Dining (39.80%) Events (20.41%) The Aurora Area CVB aggressively promoted Rich Harvest Farms and the NCAA DI Mens & Womens Golf Championships between February and May 2017. Digital advertising reached over 135,000 consumers #NCAAGolf traf�c added 2% total website users for the period of the tournament CVB staff logged over 80 hours supporting the mobile Tourism Info Center (TIC) from the Illinois Of�ce of Tourism on-site