Checkout Usability Guidelines for reducing cart abandonment Rachele - PowerPoint PPT Presentation

Dec 13, 2022 •226 likes •348 views

Checkout Usability Guidelines for reducing cart abandonment Rachele DiTullio - User Experience Architect 23 May 2014 Top reasons for cart abandonment Baymard survey: June 2013 1,505 respondents US internet users age 18+ When something

Checkout Usability Guidelines for reducing cart abandonment Rachele DiTullio - User Experience Architect 23 May 2014
Top reasons for cart abandonment Baymard survey: June 2013 · 1,505 respondents · US internet users age 18+
When something unexpected or unclear occurs, customers tend to think they did something wrong .
63 Usability Guidelines Data Input (15) Copywriting (8) Layout (15) Navigation (8) Flow (7) Focus (10)
Severity & Frequency
Data Input Guideline Use ‘ shipping address’ as ‘ billing address’ by default . eBags - www.ebags.com - 21 April 2014
Copywriting Guideline Add descript ions t o form field labels. Best Buy - www-ssl.bestbuy.com - 23 April 2014
Layout Guideline Use clear error indicat ions. Sony - store.sony.com - 24 April 2014
Navigation Guideline Allow your cust omers t o force- proceed t hrough pot ent ially wrong validat ors. Walmart - www.walmart.com - 24 April 2014
Flow Guideline Have a complet ely linear checkout process. Bare Necessities - www.barenecessities.com - 24 April 2014
Focus Guideline Regist rat ion should be opt ional. Crate and Barrel - www.crateandbarrel.com - 24 April 2014
A quick pitch for usability testing... ● Designers ≠ Users ● 5 users will find 85% of the problems ● Fix the design, test again → iterate ● Cheaper than fixing after development

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