DIGITAL OPPORTUNITIES IN ¡ BRAZIL ¡
Who is Márcio Cots? • Lawyer specializing in Cyberlaw • Partner at COTS Advogados, a São Paulo based law firm that provides advice for e-commerce, startups and IT companies • Holds various qualifications including: Leadership in Corporate Counsel Program and Cyberlaw Program from Harvard University
Why Brazil?
POPULATION ¡ 205 Million
6 LARGEST TH ECONOMY IN THE WORLD
38.8 Million SMARTPHONE USERS ¡ 6 th HIGHEST WORLDWIDE ¡ 105 Million INTERNET USERS ¡
What are Brazilians doing online?
89 Million facebook users 64% of internet users use twitter Country with 2 nd most Google users Country with 2 nd most YouTube users
What are the key opportunities within E-Commerce, Startups and IT Companies?
E-COMMERCE
B2C e-commerce sales in Brazil projected to increase! $17.8 Billion 2014 $40.8 Billion 2019 Source: Forrester Research’s 2015 report, “Latin America eCommerce Forecast, 2014 To 2019”
Number of online buyers expected to increase 33.5 Million 2014 61.8 Million 2019 Source: Forrester Research’s 2015 report, “Latin America eCommerce Forecast, 2014 To 2019”
Seasonal e-commerce revenue 2014 Christmas 1.48 $ BILLION Source: E-bit Informação
Seasonal e-commerce revenue 2014 Mothers Day 378 $ MILLION Source: E-bit Informação
Seasonal e-commerce revenue 2014 Black Friday 291 $ MILLION Source: E-bit Informação
Brazil leads the Latin America e-commerce market, which is the second fastest growing market in the world. Source: “Latin America 500” 2014 Report by Internet Retailer
Internet Retailer ranked the top 500 web merchants in Latin America. 299/500 were based in Brazil Source: “Latin America 500” 2014 Report by Internet Retailer
The most popular countries where Brazilians shop online: - The United States - China Source: ystats.com Brazil has a lack of sophisticated products
The Brazilian-led Latin American market was the fastest growing foreign segment for Amazon In 2013, Latin America outgrew Amazon's other ecommerce markets at a rate: 3.7 x Faster than Amazon in China 7 x Faster than Amazon in North America 8.3 x Faster than Amazon in Europe Source: “Latin America 500” 2014 Report by Internet Retailer
Foreign companies are selling direct to Brazil from their home countries. HOW? - Developing a Portuguese page for its products and delivering direct to the consumer. - Brazilians pay for the taxes involved
STARTUPS
Brazilian startup market growth 502 MILLION $ revenue in 2012 Source: g1.globo.com
35% of the population are perceived as early adopters once the services are in place, they are widely used Source: Brazil Startup Report
Startup market opportunities • There is not as much competition in comparison with other countries such as the United States or China. • Fast growing middle class. • Brazilians are very trustful of foreigners and willing to do business with them. • Brazil has a lack of sophisticated applications. Source: Brazil Startup Report
US startups penetration in Brazil 45 million users 140,000 users 500,000 users Source: Folha, Estadão and Exame.
IT COMPANIES
Brazilian IT market revenue 2015 $165.5 Billion Estimated 5% Growth from 2014 Source: www.proxxima.com.br
Brazilian IT market revenue 2014 Software market 11.2 BILLION $ 2014 IT service market 14 BILLION $ Source: www.nelltech.com.br
US companies with franchises in Brazil
More things of note • Brazil has many qualified professionals • Dollar exchange rate: $3.89 • Lower taxes for Brazilian companies exporting services
How can we help your company?
How can we help your e-commerce sell direct to the Brazilian Market? • Taxation • Customs • Consumer protection • International contracts • ABComm’s general consul (Brazilian E-commerce Association)
How can we help you become a startup with presence in Brazil? • Intellectual property • Capital Venture • Terms and Conditions • International contracts • Legal compliance • Taxation ¡
How can we help you hire/sell IT products or services in Brazil ? • Intellectual property • IT Contracts • International contracts • Taxation • Merger and acquisition (M&A)
Why COTS Advogados?
• COTS Attorneys-at-law is a law firm that has achieved a prominent position in Cyberlaw, with focus in technology, innovation, e-commerce and data protection. • The firm has high cross-border experience, with a network of law firms working in collaboration, all around the world. • The firm's partners have worked as legal managers in IT companies , which is why the partners have an holistic point of view on the legal issues related to this industry.
We operate in 3 spheres: - Advisory survey and risk prevention - Litigation for responding to incidents - Qualification of sta ff . We emphasize all aspects of the law to new technological changes and their relationships, developing these activities with integrity, quality and professionalism with personalized and e ffi cient service.
COTS Attorneys-at-Law not only o ff ers services related to technology, innovation and cyber law. There is always the concern to fully meet its customers needs, which made it necessary to create specific departments to deal with issues involving more traditional areas of law, such as: • International law • Business law • Tax law • Criminal law • Labor law • Administrative law. • Corporate law
A ffi liations, publications & certifications Member of ABComm Developed content for Co-author of Certified by Harvard e-commerce booklet Marco Civil da Internet
COTS Advogados in the media “ONLINE BUSINESS REQUIRES EXTRA CARE” ¡ - Valor Econômico Newspaper
COTS Advogados in the media BRAZILIAN INTERNET BILL OF RIGHTS BOOK LAUNCH ¡ OAB São Paulo
COTS Advogados in the media “LAW FIRM WANT TO ACCEPT BITCOIN” ¡ - Valor Econômico Newspaper
COTS Advogados in the media COTS ATTORNEY-IN- LAW FIRM & SEBRAE LAUNCH BOOKLET WITH LEGAL INFORMATION FOR ONLINE BUSINESS ¡
COTS Advogados in the media “LEGAL ASPECTS OF CLOUD COMPUTING CONTRACTS” ¡ - COTS News
Any questions?
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