Brazil Brazil Brazil HDI Brazil FLO certified producers in - PowerPoint PPT Presentation

Brazil

Brazil

Brazil

HDI Brazil

FLO certified producers in Brazil - for export – Category Groups Coffee 26 Fruit juices 10 Fresh fruits 12 Fruit pulp 2 Soy 1 Honey 2 Wine grapes 1 Status: oct. 2015 43 Brazil

1st FTT declared by NMO – compliant w/ Campaigns: all 5 goals + 1 extra goal 3 producer towns Focus on FI label 1 state capital – Recife  3 universities start campaign 2016 2008 Poços de Caldas Rio de 2012 Alfenas Janeiro August – to be declared by Self declared NMO – compliant w/ No prove of any goals all 5 goals + 2 extra goals No continuation Big tent approach Brazil

Certification National Brazilian System BY LAW ECOSOCIAL Brazil

Poços de Caldas 5 goals + 1: Support locally sustainably produced products and groups Brazil

Campaign in Poços de Caldas  160 T inhabitants  Regional trade hub  Tourism city – thermal baths  3 universities  Sustainability NGO  Sebrae  Townhall lead campaign  Local business syndicats active  FLO certified coffee producers  Flo certified trader and processor w/own brand  Focus on FLO products Brazil

Campaign in Poços de Caldas  Volunteers > students as interns ! Brazil

Campaign in Poços de Caldas  Media > local opinion leaders on facebook, etc.  2 local TV stations !  Radio stations  Mayor personally involved opening doors Brazil

Rio de Janeiro Brazil

Rio de Janeiro  Organic and sustainable food  6 million inhabitants  Initial focus on 1 million  Cosmopolitan  Former capital of Brazil  Solidary economy Brazil

Rio de Janeiro  6 million inhabitants  Initial focus on 1 million  Cosmopolitan  5 standard goals  + 2 extra  Support local sustainable food production  Support insertion of products and services of businesses of solidary economy and cooperatives  Support local alternative trade intiatives  Big tent Brazil

Goal 1: Rio Fair Trade Town Committee and the Rio Mayor Declaration: Brazil

Goal 3 + 4: 182 Selling Points in Town [1] Food service: bars, restaurants, coffee shops and similar Neighborhoods Retail Food service AP 2 + Center - 1.046.000 115 67 IV Botafogo V Copacabana VIII Tijuca Botafogo Copacabana Alto da Boa Vista Catete Leme Praça da Bandeira Cosme Velho VI Lagoa Tijuca Flamengo Gávea IX Vila Isabel Glória Ipanema Andaraí Humaitá Jardim Botânico Grajaú Laranjeiras Lagoa Maracanã Urca Leblon Vila Isabel São Conrado XXVII Rocinha Vidigal Rocinha + Centro Brazil

Fairtrade Certified Products Offered in the Brazilian market • Coffee • Brazilian Nuts • Honey • Juices • Açaí Jam • Chocolate (Zotter) • Ben & Jerry’s • Mongozo beer Brazil

The first producer cooperative Fairtrade certified coffee Developed to the Brazilian market Poços de Caldas Brazil Poços de Caldas

www.riocomerciojusto.com.br Brazil

Brazil

Goal 5: Opinion Makers Support Brazil

Goal 6: Support local sustainable food production 19 local markets for small producers: 2.5 million euros direct income generated for 200 rural families in 2015. Brazil

Goal 7: Support local market access to solidarity economy businesses and cooperatives Solidarity Economy Local Markets Brazil

Goal 7: Support local market access to solidarity economy businesses and cooperatives 12 solidarity economy local markets in different areas of Rio, from low income communities to wealth neighborhoods. 500.000,00 euros direct income generated for more than 300 women from the favelas of Rio in 2015. More than 1000 ! Favelas only in Rio Brazil

Goal 7: Support local market access to solidarity economy businesses and cooperatives Solidarity Economy Local Markets Brazil

Goal 7: Support local market access to solidarity economy businesses and cooperatives Solidarity Economy Local Markets Brazil

Rio Fair Trade Town Campaign Legacy of the Olympic Games Brazil

Other goals  3 big companies  30 companies or organizations  5 schools  3 universities  5 NGO’s Target for declaration: August- during the olympics Brazil

Challenge: develop production AND trade chain P I L S + D R FC Sales rep + distrib Retail Producers Logistics Processing Consumer Sebrae Brazil

Challenges and possible solutions • FT shops went bankrupt !! • Volunteers >> students as interns • Get into retail >> offer a CSR campaign • Tap into new consumer targets beyond solidary economy >> sustainability and CSR • Develop whole chain Brazil

Issues and suggestions FTT in Producer Countries • FTT – producer AND consumer towns !! • 5 goals are crucial to promote consumption • Twinning towns !! • Cooperation between towns South-South • Conference for the South ? • FT as regional economic development • Open platform for exchange of experiences in the South – FTT and FTUniversities Brazil