“Brands that connect through entertainment facilitate a more human, more valuable, and more powerful connection with consumers.” The average visitor 82% state 69% of attendees spends 5.5 hours at a that their entertainment go on to recommend live event which equates preferences form a core brands they have to listening to or part of their identity. encountered watching 660 broadcast at events. adverts. Visitors who encounter you at 71% believe that 82% feel more live events think entertainment is the connected to other your brand is 28% most effective way for people when enjoying more innovative brands to connect with the entertainment they than they did before them love they attended. Source: Frukt Press Play: Brands & The Power of Entertainment Feb 2018. Cog research on behalf of Facetime, Power Of Live Events
The UK’s best-loved winter sports event, The Telegraph Ski & Snowboard Festival is returning to Battersea Park this autumn on 24-27 October for an unmissable celebration of all-things alpine. The Telegraph Ski & Snowboard Festival has remained the premier winter-sports event in the UK for 45 years and now attracts over 16,779 visitors to its current home at Battersea Park.
audience 58% 95% 46% 42 16,779 148 1 in 2 of visitors take of attendees take are Professionals Average Unique visitors Exhibitors in made a purchase 2-4+ ski holidays winter sports Directors/ age in 2018 2018 in 2018 per year holidays Managers
_________Top reasons for attending The UK’s Only Ski & Snowboard Festival________________ 3 1 2 To research a future Spending a fun To see the latest holiday day out products 42% 74% 50% 4 5 To buy new To speak to and clothing & find out about accessories resorts 42% 40% Source: TMG Ski Show Visitor & Exhibitors Surveys 2018
Social Media Telegraph Ski Website Facebook - 60k likes www.telegraph.co.uk/travel/ski Twitter - 14k followers UK PV's 5.9m Instagram - 5k followers (Jan 18 - Dec 18) Winner Best Social Media Campaign PPA Awards 2017 Shortlisted for best use of social media in 2018 . Event Print Magazine Newsletter 16,779 visitors in 2018 15k monthly circulation Editorial database 30k plus marketing reach in 5 issues per season Oct - Festival Newsletter 18k excess of 74.9million Feb impacts
PR Dedicated travel specialist, Canoe PR 5 month campaign Outdoor OOH London Underground, Overground and Estimated reach 78.4m (2018) National Rail Athletes, Experts & Ambassadors (2018 attendees) Print The Telegraph | Ski & Snowboard Magazine | Time Out | Billy Morgan | Menna Fitzpatrick MBE | Jen Kehoe MBE | Square Mile | Escapism | Ski & Board | The Spectator | Stella Millie Knight | Brett Wild | Katie Ormerod | Jasmin Taylor | Magazine Jamie Nicholls | Aimee Fuller | Pete Speight | Emily Sarsfield | Rowan Coultas | Ollie Davies| Jan Farrell | Chemmy Alcott | TV BBC South East, BBC London Graham Bell | Charlie Raposo | Laura Crane | Warren Smith Direct Email Newsletters | Postcards Digital Telegraph.co.uk | Targeted Google Display, Social, Adwords & PPC Campaigns | In The Snow Social Promotion of content & news through: Facebook: 60k | Instagram: 5k | Twitter: 14k
“The Festival is a great event to participate in, the perfect opportunity to meet existing and new customers and show them how proud we are of our own products, it's one of the highlight events of the season for UK snowsports professionals." Decathlon 2019
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