GROW YOUR BUSINESS. HIGHER. FASTER. SMARTER. B2B Bin inge APAC Buil ild a Mark rketing Ecosystem (N (Not Only Facebook Ads) www.growth-hackers.net
Agenda 1. Intro 2. Why Diversifying your Marketing? 3. Key Metrics / Diagrams 4. Q&A
Who am I, What is Growth Hackers and Why did we create it? Jonathan Aufray Co-founder & CEO 35yo originally from France Lived in 7 countries Worked with businesses from 90+ countries Large experience with startups and SMBs
Why Diversifying your Marketing? Avoid Channel Dependence Less Risks Experimentation Able to Pivot if Needed More Data to Analyze More Growth Prepare Business for Future Changes
Ideas Assumptions Scale Prioritize Metrics / KPIs Automate Optimize Data A/B Testing Feedback
“I don’t need marketing or growth hacking. If I build a great product, people will find it and pay for it.”
Analyze Results / Track Data What to track? - Traffic - Leads / Users (Free Users vs Paid Users) - Sales - ROI / RoaS (Return on Ad Spend) - CLV (Customer Lifetime Value) - Cost per Lead - Cost per Sales
2 Books I recommend: “Traction: How Any Startup Can Achieve Explosive Customer Growth” “Hacking Growth” by Sean Ellis
Get In Touch Jonathan Aufray Co-founder & CEO Email: john@growth-hackers.net Twitter: @JonathanAufray LinkedIn: Jonathan Aufray www.growth-hackers.net
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