Growth Hack Marketing in B2B Tech Business
B2B is Online Shopping
Vendors contacted after 57% of the Process is Done 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% B2B suyers that do Online search Unassisted buying with vendor support only if needed Zero vendor assistance wanted 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Business websites Online Search User Reviews Industry media, blogs
B2B Buying Process Today Sh Shor ortlist: 1. 1. Ve Vendor 1 2. 2. Ve Vendor 2 3. 3. Ve Vendor 3
What would a Growth Hack marketer do?
Dumb-proof Your Messaging • Start from “Why?” • Key Benefits • Competitive positioning • Quantified economic value - € • Easy to Understand!
Publish Content – A Lot! • Buyer Journey • Answer all Questions • All channels • Frequently – 1…4/month • Publish industry content
Rank to the 1 st Page! • Search optimize Website and Content • Link building • No cute cat videos - Industry content • AdWords are Ok
Link Building Company’s content published on external media sites with backlinks. • Internal and External • Referring Domains Your Website • Backlinks Content published on • Domain Rating the company’s website Outbound links are also recommended.
Industry Content & PR SEO Boost PR campaign – Two Industry Articles with Links Content marketing for 8 Months – No PR
Multi-language Content • Differentiate • Wider audience • Local medias • Cheaper search keywords!
Website Landing Experience • Forget about Co Contact us forms! • Provide useful, educating and convincing content • Don’t forget the Contact us form!
Conclusions
Your Content must Do the Selling! • Get the Basics Right first • Avoid the cheap-pizzeria effect • No cute Cat videos! • PR for SEO Boost • Aim at the 1 st Page
Attending MWC 2019? Get a Grip on the Visitors Before the Show – Check our PR offer here: www.gripmarketing.io/mwc2019 For any questions or inquiries, please contact Mikko Nurmimäki mikko@gripmarketing.io 040-1504435
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