FSC/GlobeScan webinar - APAC Chris Messer Sustainability Business Partner, APAC
Over 146 PERSONAL CONSUMER CARE TISSUE years in business KCP (B2B) 43,000 employees worldwide 8,100 Nearly 25% of world's population purchase our products daily in Asia Pacific Operates in 35 countries, with sales in over 175 countries 5 ‘billion - dollar’ brands: US$18.2B 2016 sales US$3.1B in APAC
2016 Performance Highlights Sustainability 2022 | 3
Our FSC story 2007 2009 Today Sustainability 2022 | 4
Some progress to date Sustainability 2022 | 5
Educating students on responsible consumption • Taiwan - First tissue company to achieve FSC certification in Taiwan in 2011 - Kleenex is only brand with complete portfolio of FSC-certified products - Focus on raising awareness among school kids, in partnership with local ENGOs - Developed curriculum and organize annual activities; nearly 5,500 students at 64 schools educated since 2014 - 2016 cartoon generated over 400K views in first two weeks Sustainability 2022 | 6
Driving awareness of the FSC label • Australia - Partnership with WWF and FSC – 2011-2017 - Aimed at raising consumer awareness on FSC - 2015 Heart of Borneo campaign to raise funds for orangutan conservation - Increased recognition from 7% to 29% - Similar model recently adapted in the US with WWF Love Your Planet Sustainability 2022 | 7
Engaging businesses in responsible forestry • Kimberly-Clark Professional* - Different levels of awareness – by geography and customer type - Educating end-users through washroom signage, decals - Education of choosers on the importance of FSC and how to ensure they are buying certified products - Educating sales teams through virtual workshop on FSC Friday Sustainability 2022 | 8
How has it paid off? • More customers (especially B2B) making FSC a purchasing requirement • Increased consumer awareness • Company’s leadership recognized through awards Sustainability 2022 | 9
Thank You! chris.messer@kcc.com
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