FSC webinar Greater Middle East & Africa perspective
Why FSC ™ at Tetra Pak? A certification system with a competitive edge Active support for responsible Certification system based on Third Party Certification… forestry triple bottom line On- Pack Label… Supported by NGO’s Understood by consumers… Public AM/2018-05-29 / 2 Internal
Tetra Pak’s FSC Journey Milestones along the way 1 st FSC labelled package FSC preference in Forestry 130 billion 200 million Procedure FSC labelled FSC cartons labelled delivered cartons since 2007 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Introduce Multi-site All MCs and 1 st FSC CoC FSC Credit CFs FSC CoC FSC CoC certified site, system started certified UK Membership in FSC Mario Abreu member of FSC International BoD 2007-2012 / 3
Ongoing increase in FSC TM labelled packs From less than 1% in 2012 to 67% in 2018 (YTD) 67 % OF FSC TM -LABELLED 53 PACKAGES 27 0.6% 1.5% 1% 6 2012 2013 2014 2015 2016 2017 2018 AM / 05-2018 / 4 Internal
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Consumers: 1 out of 3 recognizes the FSC logo And 66% of them can correctly explain the meaning Meaning of FSC logo (base the 22% who says they know what the FSC logo stands for) Material come from responsibly managed forests 38% Forest Stewardship Council / FSC 31% Environment conservation/ taking care of our 13% environment / sustainable Material is made with recycled paper 5% 32% 22% Other 13% Recognizes the FSC logo Says they know what it stands for Q31. Now you will see some environmental logos or labels that you can find on food and beverage packaging. Which of them have you seen or heard of? Please select all the logos this applies to. Q32A. Do you know what this logo stands for? Internal Q32B. What does it mean to you? Consumer Insights / June 2017 / 6 BASE: Consumers (Q31 n=505) (Q32A n=164) Q32B n=109)
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FSC Awareness tools Ongoing consumer education materials Public AM/2018-05-29 / 8 Internal
http://www.tetrapak.com/sustainability Internal
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