#LeadersSurvey The 2018 GlobeScan - SustainAbility Leaders Survey Webinar
Welcome To our 2018 Leaders Survey Webinar #LeadersSurvey Available Now: GlobeScan.com SustainAbility.com Mark Lee Eric Whan Executive Director Director SustainAbility GlobeScan
Panelists Erin Meezan Susanne Stormer Jason Clay VP and Chief Vice President, Senior Vice President, Sustainability Officer, Corporate Sustainability, Market Transformation, Interface Novo Nordisk WWF
Survey Methodology 729 qualified sustainability experts completed the online questionnaire from April 9th to May 15th, 2018. Experience Geography Sectors Respondents have the Experts surveyed span 70 Respondents were drawn from following experience working countries in the following regions: the following sectors: on sustainability issues: 69 % More than 10 years 30 % 37 % 20 % 5 % 23 % 16 % North America Europe Asia-Pacific Government Service & Academic & Media Research 21 % 5 to 10 years 10 % 3 to 4 years 8 % 6 % 36 % 15 % 6 % Latin America Africa Corporate NGO Other
Institutional Leaders
Institutional Leaders Non-State Actors Perceived as Strongest Performers Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to progress on sustainable development since the 1992 Earth Summit in Rio? Please use a scale where 1 is “poor” and 5 is “excellent”. NGOs 57 9 Social entrepreneurs 48 14 Multi-sectoral partnerships 42 15 Research/academic organizations 41 16 Excellent (4+5) Citizen-led mass social change movements 36 25 The United Nations 36 20 Poor (1+2) Private sector 28 32 City/local governments 26 31 International financial institutions 21 35 National governments 8 55 % of Experts, 2018
Institutional Leaders Trends Research and Academic Organizations Perceived Performance Drops While Private Sector, Multi-Sectoral Partnerships and International Financial Institutions Ratings Increase Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to progress on sustainable development since the 1992 Earth Summit in Rio? Please use a scale where 1 is “poor” and 5 is “excellent. 60 55 50 45 Multi-sectoral partnerships/collaborations (42) 40 35 Research/academic organization (41) 30 Private sector (28) 25 20 City/local governments (26) 15 10 International financial institutions (21) 5 0 % of Experts, “Excellent” (4+5), 2012 -2018
NGO Leaders
NGO Leaders World Wildlife Fund Is the Most Widely Recognized NGO Question: What specific NGOs do you think are leaders in advancing sustainable development? Please enter a maximum of 3 NGOs in the spaces provided. 29 World Wildlife Fund 28 13 Greenpeace 18 8 World Resources Institute 2018 7 2017 7 Oxfam 11 5 Ceres 4 5 Nature Conservancy 4 4 WBCSD 5 4 Environmental Defense Fund 3 % of Experts, Unprompted, Total Mentions, 2017-2018
NGO Leaders Among All Regions WWF Is the Most Widely Recognized NGO, Yet Ratings Vary Significantly Question: What specific NGOs do you think are leaders in advancing sustainable development? Please enter a maximum of 3 NGOs in the spaces provided. 38 World Wildlife Fund 31 Greenpeace 29 26 World Resources Institute Oxfam 19 18 Ceres 18 15 15 14 10 9 9 8 7 6 6 5 4 4 4 3 2 0 0 Europe Asia-Pacific Latin America / Caribbean North America Africa / Middle East % of Experts, Unprompted, Total Mentions
Corporate Leaders
Corporate Leaders Unilever, Patagonia and Interface Are Most Recognized Leaders Question: What specific companies do you think are leaders in integrating sustainability into their business strategy? Unilever 47 Patagonia 23 Interface 10 IKEA 9 Marks & Spencer 7 Tesla 6 Nestlé 5 Natura 4 Danone 4 Apple 4 Walmart 3 % of Experts, Total Mentions, Unprompted, 2018 | 12
Corporate Leaders Unilever Leadership Recognition Continues Question: What specific companies do you think are leaders in integrating sustainability into their business strategy? 50 Unilever (47) 45 Patagonia (23) 40 Interface (10) 35 IKEA (9) 30 M&S (7) Tesla (6) 25 Nestlé (5) 20 Danone (4) 15 Apple (4) 10 Natura (4) 5 Walmart (3) 0 % of Experts, Total Mentions, Unprompted, 2010-2018
Corporate Leaders Unilever, Patagonia Perform Well in All Regions Question: What specific companies do you think are leaders in integrating sustainability into their business strategy? North America Europe Asia-Pacific Unilever Unilever Unilever 58 45 45 Patagonia Patagonia 25 23 Patagonia 28 Interface 15 IKEA 14 Interface 11 IKEA 9 M&S 11 Walmart 7 Tesla 7 Interface 9 IKEA 7 Latin America Africa Unilever 46 Unilever 35 Natura 44 Interface 12 Patagonia 17 Patagonia 9 Nestlé 12 Nestlé 6 Tesla 10 % of Experts, by Region, Unprompted, Total Mentions, 2018
How Experts Define Corporate Leadership
How Experts Define Corporate Leadership Values Drive Company Recognition Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development? Please enter up to two responses. Asked only to those who named at least one company in Q2. 26 Integrated sustainability values 26 20 Part of core business model / strategic approach 16 15 Executive leadership has strong SD values / strong leadership 17 2018 13 Communication / reporting / advocacy 2017 8 12 Long-term commitment 8 12 Ambitious targets/policies / commitment to SGDs 11 11 Results / walk the talk 6 10 Innovation / R&D 7 10 Sustainable products/services / product lifecycle 9 % of Experts, Unprompted, Total Mentions, 2017-2018
How Experts Define Corporate Leadership Why Companies Are Seen as Leaders: Select Quotes Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development? Please enter up to two responses. Asked only to those who named at least one company in Q2. “ “ Integrated sustainability values Part of core business model “Incorporating sustainable sourcing and sustainable materials into “It’s part of the fabric of how they do business – it impacts every their business” - re: Patagonia decision they make” – re: Interface “Integrates sustainability from purpose to product development and “It is core to their entire business model and how they are all the way to post- consumption” – re: Natura differentiating the company and its products” – re: Unilever “ “ Strong leadership Supply chain management “CEO Paul Polman is a vocal advocate for sustainable “They are successfully forcing efficiencies throughout their supply chain” - re: Walmart development, leading not only Unilever to greater sustainability, but also working to convince and encourage other companies to step “Commitment to creating shared value throughout their supply up too” – re: Unilever chain” – re: Nestlé “Taking action instead of just making claims” – re: Danone “Achieving traceability and transparency while seeking living wages for employees and suppliers through their supply chain work” – re: Tesla
Company Performance on Pre-Defined Leadership Attributes
Company Performance on Pre-Defined Leadership Attributes Performance of All Leading Companies on Attributes Question: Please rate how well [insert company #1 From Q2] performs in each of the following specific areas. Please use a scale from 1 to 5 where 1 is “poor” and 5 is “excellent.” Asked only to those who named at least one company in Q2. 75 % 75 % 74 % 64 % 84 % Plan Culture Collaboration Advocacy Purpose % of Experts, “Excellent” (5) and “Good” (4), 2018
How Young Adults Can Influence the Sustainability Agenda
How Young Adults Can Influence the Sustainability Agenda Consumer Behavior and Political Participation Perceived to Drive Most Sustainability Progress Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development agenda? Please select up to three, in order of importance. Consumer behavior 63 Electoral choices and political participation 42 Influencing employers 37 Entrepreneurship 36 Career and education choices 34 Investment decisions 33 Civic activism 16 Advocacy 14 Volunteerism 11 Charitable contributions 3 % of Experts, Unprompted, Total Mentions, 2018
Generational Differences Younger Experts View Entrepreneurship, Advocacy, Career and Investment Choices as More Important to Advancing Sustainability than Older Experts Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development agenda? Please select up to three, in order of importance. 40 38 38 37 36 34 Experts 35 and younger 32 32 Experts 36 and older 18 13 12 8 Entrepreneurship Career and Investment Advocacy Influencing Volunteerism education choices decisions employers % of Experts, Unprompted, Total Mentions
Discussion and Q&A Erin Meezan Susanne Stormer Jason Clay VP and Chief Sustainability Officer, Vice President, Senior Vice President, Interface Corporate Sustainability, Market Transformation, Novo Nordisk WWF
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