SUMMARY FOR REGION LEADERS e A r s e g A l A l f o l e - PowerPoint PPT Presentation

2015 Member Survey RESULTS SUMMARY FOR REGION LEADERS

e A r s e g A l A l f o l e p o e P INVOLVED IN PCA G.I. GENERATION SILENT GENERATION BABY BOOMERS GENERATION X MILLENNIALS GENERATION Z

Most Members Heard About PCA Nearly FROM A FRIEND 15% credited their membership to 38% OF MEMBERS WERE REFERRED BY FRIENDS OR FAMILY. an INTERNET SEARCH.

n i e g n a R e d i W A s a H A C P LENGTH OF MEMBERSHIP 33% 36% 31% have been members for have been members for have been members for less than 2 years 3-10 years 11+ years

#1 Reason to Join: SOCIALS OF MEMBERS JOINED FOR THE SOCIAL EXPERIENCE 69% WITH OTHER PORSCHE OWNERS.

t a e c n a d n e t A t f o y c n e u q e r F REGION EVENTS 43% 31% 26% Monthly 1-4 events Rarely, or more annually if at all

r o F s n o s a R e 5 p o T NOT ATTENDING Too busy (31%) Too far from home (14%) Don't know anyone (12%) Newcomer jitters (8%) Afraid of damaging car (4%)

d e r s i e D s t o M MEMBER BENEFITS 1. Panorama Magazine 6. e-Brake News 2. Technical Info 7. www.PCA.org (national website) 3. Region Newsletter 8. Regional Websites 4. Discounts with local businesses 9. Scenic Tours & Gimmick Rallies 5. High Performance Driver Ed 10. National Events (Werks Reunion, Treffen)

Digital Is Growing In Popularity, Yet PRINT REMAINS IMPORTANT WHEN IT COMES TO REGION NEWSLETTERS. 35% 21% 15% preferred preferred preferred both e-mail print print & email newsletters newsletters newsletters

f o s m r o F n t a t r o p m I s t o M DIGITAL MEDIA Youtube Videos (83%) Video Streaming of PCA Events (73%) Apps (72%) Blogs (52%) Facebook (49%)